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The Global Educational Toys Market size is estimated to grow by USD 16.04 billion, accelerating at a CAGR of 8.7% between 2023 and 2027. The increasing demand for smart toys is driven by factors such as technological advancements, which enable more interactive and engaging toys, as well as changing consumer preferences towards educational and interactive toys. The increased emphasis on STEM (Science, Technology, Engineering, and Mathematics) toys is driven by the growing recognition of the importance of these skills in education and future careers, leading to higher demand for toys that can help develop these skills. The increasing number of investments in the market is also driving growth as companies and investors see the potential for innovation and growth in the smart toy market.
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This market research report extensively covers market segmentation by age group (0-4 years, 4-8 years, and above 8 years), product (academic toys, cognitive toys, motor skill toys, and other toys), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.
The market share growth by the Academic Toys segment will be significant during the forecast period. Children in this age group are still at a young age and are beginning to understand the environment. As a result, they are generally kept under the supervision of an adult, daycares, or babysitters. In addition, children in this age group start developing their motor skills. As a result, parents generally opt for educational playthings consisting of cognitive and motor skills, along with constructional playthings that enhance motor skills as well as emotional and social skills.
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The 0-4 years segment was valued at USD 14.08 billion in 2017 and continued to grow until 2021. Manufacturers must delicately work on the manufacturing to avoid any structural imbalances on the surface of the toy, such as sharp edges, as children of this age are prone to chewing on objects, thereby physically hurting themselves. Manufacturers should also take care that they offer are non-breakable and washable.
Most toys offered to children in this age group are bright-colored, as they are attracted to bright colors. This age group is the major contributor to the growth of the overall market, as the major demand arises from this segment. Furthermore, to increase the child's socialization and interaction skills, parents opt for skill ones such as activity sets, model cars, and other cognitive games. Such factors will boost the growth of this segment in the learning market during the forecast period.
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APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in APAC is expected to record rapid growth during the forecast period. Countries such as China, India, Malaysia, and Australia significantly contribute to the growth of the market. An improved demographic environment and a significant rise in the purchasing power of parents are the major factors driving the market. The younger, middle-class population, along with a cultural parenting shift from traditional education to educational playtime, is growing in the region.
In addition, increasing emphasis on improving the academic skills of students in various subjects from an early age has become one of the major trends that contribute to the rising popularity of these in APAC. Furthermore, to capitalize on the market, various international companies have started entering the market. These companies experience higher demand and an incremental growth rate in APAC.
The market is driven by a growing emphasis on early childhood education and the integration of technology into learning. Educators and parents seek that be interactive and engaging, offering smart educational experiences for kids. There is a rising demand for sustainable and eco-friendly, reflecting a preference for socially responsible products. These are often made from recycled or recyclable materials, including bio-based plastics for packaging. They are designed to promote intellectual and motor development by allowing kids to imitate adult-use activities and encouraging curiosity and purpose. Open-ended playthings that stimulate creativity and role-play are particularly popular, while electronic and app-enabled toys are also gaining traction.
Science, Technology, Engineering, and Mathematics (STEM) toys drive the market, benefiting companies, schools, and parents seeking hands-on learning for students. With the rise in STEM jobs and student interest, the demand for STEM grows. These can be mass-market, such as Lego, or specialty, like interactive STEM kits. They enhance cognitive skills, logic, collaboration, and problem-solving. Games such as Rush Hour and Robot Turtles develop pattern recognition and programming abilities. Construction kits, such as Snap Circuits and littleBits, cater to imagination and motor skills. Innovative teaching methods increase the need for STEM toys, especially for ages 4-8 and above, driving the global market.
The increasing demand is also driven by educators and early childhood education. These toys are designed to be interactive and engaging, serving as smart educational toys for kids. There is a growing focus on sustainable educational playthings that are eco-friendly and socially responsible. This includes using recycled and recyclable materials, as well as bio-based plastic and plastic packaging. They not only aid in intellectual development but also in motor development, as they often imitate adult-use activities. They are purposeful, sparking curiosity and offering various forms of play, from open-ended toys to electronic and app-enabled. Building, sports, sensory, and other toys that mimic various vocations are also popular, encouraging pretend play and role-play.
The use of 3D printing in toy manufacturing is a significant trend in the market. With 3D printers, students, parents, and educators can create unique ones, fostering design creativity and simplifying the manufacturing process. This leads to cost reductions in producing educational playthings, allowing for multiple versions with improved materials and features. Additionally, 3D printing reduces prototyping time and offers cost savings on molds for design iterations. Established companies, like Mattel, have introduced entry-level 3D printers for educational purposes, indicating a potential drive in the global market during the forecast period.
The primary obstacle hindering the growth of the learning and market is the substantial manufacturing cost. The industry involves various intermediaries in the supply chain, from raw material procurement to distributors and retailers. Safety considerations significantly impact consumer choices, leading to increased production costs for these meeting safety standards. This situation allows locally produced, lower-quality ones to be more affordable. Fluctuations in raw material prices and disruptions contribute to high inventory costs, prompting companies to set higher product prices for a better return on investment. Furthermore, the integration of advanced technologies like augmented and virtual reality in educational playthings further raises their prices, impeding market growth.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
CocoMoco Kids - The company offers educational toys such as Animals in a tin boxes as its key offering under educational toys. The company offers educational games for kids. Some of the major products offered by the company include inventor kits, robotics kits, and STEM kits.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market offers a range of plaything designed to promote academic learning and development in children, including Doctor sets, puzzles, word games, and strategic board games. These playthings provide toddlers with valuable educational opportunities, helping them develop social intelligence, self-esteem, and critical skills like judgment, reasoning, and negotiation. With the rise of smart technologies, AI-based toys have become popular, incorporating features like microcontrollers, Wi-Fi, and Bluetooth technology to enhance the learning experience. These playthings are often sold through online platforms, e-commerce sites, and toy retailers, contributing to the market expansion in recent years.
Games and puzzles are essential for promoting cognitive development and fine motor skill development in children. Learning and education plaything manufacturers often include card games, which help develop judgment and reasoning skills. These adhere to strict protocols and are often tested in laboratories to ensure they meet safety and educational standards. Open-ended suggestions for play encourage creativity and problem-solving. Additionally, many educational playthings now integrate with smartphones, offering interactive and engaging learning experiences for children.
Educational playthings play a crucial role in child development by promoting worker health and safety. They are designed to enhance STEM concepts and develop critical thinking, logical reasoning, and cognitive skills. Games and puzzles stimulate cognitive development and fine motor skills while also fostering spatial awareness. Educational shows like PBS science shows, Peep and the Big Wide World, Cyberchase, SciGirls, and Design Squad offer engaging content that complements these playthings. These toys are often available at specialty stores and game shops, as well as online platforms like SkilloToys. Manufacturers focus on creating instructive toys that help children develop judgment, reasoning, and negotiation skills, ensuring compliance with laws and testing requirements. Educational playthings are a valuable tool for learning and are increasingly accessible through various retail channels, including Target.
Educational Toys Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.7% |
Market growth 2023-2027 |
USD 16.04 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.65 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 40% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
All Star Learning Inc., CocoMoco Kids, Engino.net Ltd., Evollve Inc., Fat Brain Toys LLC., HABA USA, Johnco, Learning Resources Ltd., LEGO System AS, Little Genius Toys Pvt. Ltd., Mattel Inc., Melissa and Doug, Mishka AI, My Luxeve Pty Ltd., Oriental Trading Co., Pegasus for kids, Ravensburger AG, Sphero Inc., Technybirds, and VTech Holdings Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Age Group
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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