Email Security Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, UK, China, India, Germany - Size and Forecast 2024-2028

Email Security Market Size 2024-2028 

The email security market size is forecast to increase by USD 5.17 billion, at a CAGR of 13.64% between 2023 and 2028. The market is experiencing significant growth due to several key trends and drivers. The increase in employee mobility and the resulting need for secure remote access to emails has driven the demand for strong email security solutions. Additionally, the adoption of cloud-based email services has become increasingly popular, leading to a shift from traditional on-premises solutions. Open-source email security solutions have also gained traction due to their cost-effectiveness and flexibility. These trends are expected to continue shaping the market, with a focus on advanced threat protection, data loss prevention, and user behavior analytics. Despite these opportunities, challenges such as the evolving threat landscape, email phishing attacks, and regulatory compliance remain significant barriers to market growth.

Email security companies must continually innovate to stay ahead of these challenges and provide comprehensive solutions that address the evolving needs of organizations.

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Email security is a critical aspect of IT security for organizations, as the number of mails and email accounts continue to grow, so do the threats. Cyber threats such as viruses, malware, and phishing attacks pose significant risks to email communications. Technological growth and BYOD adoption have led to an increase in the use of cloud-based email services, making it essential for organizations to ensure the security of their email communications. Email security solutions provide endpoint protection, integration with network security, and adherence to security standards. These solutions help organizations protect their workforce from email-borne threats, ensuring productivity and maintaining data confidentiality.

The severity of email attacks can range from minor inconvenience to major data breaches, making it crucial for organizations to invest in strong email security solutions. Providers offer various email security products and services, catering to the unique needs of different organizations. Cybersecurity professionals must stay updated on the latest threats and trends to effectively implement and manage email security measures.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Application
  • On premise
  • Cloud based
• Product
  • Products
  • Services
• Geography
  • North America
    • US
  • APAC
    • China
    • India
  • Europe
    • Germany
    • UK
  • South America
  • Middle East and Africa

By Application Insights

The on premise segment is estimated to witness significant growth during the forecast period. Email Security is a critical aspect of IT security for organizations, safeguarding Mails and Accounts from various Cyber threats such as Viruses, Phishing, and Spam. With the technological growth and increasing BYOD adoption, the adoption of Email security solutions has become essential for securing Network security at the Endpoint level. Integration of Email security solutions into existing Security infrastructures is crucial to address functional issues and protect against attacks. Cybersecurity professionals face the severity of attacks, ranging from fraud protection against stealing credits and account hacking to social spam. Cloud Email security solutions have emerged as a popular choice due to their flexibility and productivity benefits.

Value chain analysis reveals that Email security solutions providers offer Deployment, Support & Maintenance, and Training & Education to cater to the varying needs of organizations based on their size and Industry vertical. Organizations invest in Email security solutions to adhere to security standards and security arrangements, managing workloads effectively and ensuring business continuity. Traditional ways of securing Email through Firewalls and filters are no longer sufficient, necessitating advanced Email security solutions to combat evolving threats.

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The on premise segment was valued at USD 2.33 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the market, large enterprises continue to invest significantly in IT solutions to safeguard their email communications. Industries such as healthcare, telecom, retail, energy & utilities, manufacturing, government, and others recognize the importance of securing sensitive data transmitted via email. On-premise email security solutions remain popular among large enterprises due to their control over the infrastructure and data. Experts suggest that these organizations must prioritize advanced threat protection, data loss prevention, and email encryption to mitigate risks. The market is expected to grow steadily, driven by the increasing number of cyber threats and the need for strong email security solutions.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Email Security Market Driver

An increase in employee mobility is the key driver of the market. The market experiences significant growth due to the increasing adoption of mobile devices and the expanding mobile workforce in organizations. With the rise of Bring Your Own Device (BYOD) policies, employees use personal devices to access company emails, increasing the vulnerability of accounts to viruses, cyber threats, and attacks. Small and Medium Enterprises (SMEs) with a large mobile workforce can generate higher sales across various industry verticals, but this comes with the risk of data theft via email. Technological growth and the integration of email security solutions into network security infrastructures have become essential for IT security professionals to secure workloads from functional issues such as fraud protection, account hacking, social spam, and stealing credits.

Further, the cloud has become a popular deployment option for email security solutions due to their ease of use, cost-effectiveness, and scalability. Organizations of all sizes and industries invest in these solutions to meet stringent security standards and security arrangements, ensuring the productivity and cybersecurity of their workforce.

Email Security Market Trends

The adoption of cloud-based solutions is the upcoming trend in the market. Email Security has become a critical concern for organizations as the volume of mails and accounts under their domain continues to grow, making them susceptible to viruses and cyber threats. With the technological growth and increasing BYOD adoption, the workforce is no longer confined to a specific location or network security perimeter. This increases the severity of potential attacks, necessitating the adoption of strong Email Security solutions. Cloud-based Email Security solutions have gained significant traction due to their ability to integrate seamlessly with existing IT security infrastructures and endpoints. They offer functional issues resolution, fraud protection against account hacking, social spam, and stealing credits.

Moreover, the cloud deployment model ensures scalability on demand, availability of data at any point in time, and a lower cost of ownership for businesses. Financial institutions, healthcare sectors, and government organizations, due to their size and industry vertical, are major adopters of these solutions. Cloud-based Email Security solutions provide organizations with the necessary security arrangements to manage complex workloads, meet security standards, and ensure productivity. The solutions offer support & maintenance, training & education, and value chain analysis for businesses to make informed investments.

Email Security Market Challenge

Availability of open-source solutions is a key challenge affecting the market growth. The market experiences significant growth due to the increasing number of cyber threats targeting mails and accounts. With technological advancements, network security infrastructures have become essential for organizations to safeguard their workloads from viruses and attacks. Email security solutions have gained prominence in this regard, offering integration with IT security systems for comprehensive protection. The adoption of Bring Your Own Device (BYOD) policies and functional issues in traditional email security arrangements have led to an increase in the severity of threats. Open-source solutions have emerged as an affordable alternative for Small and Medium Enterprises (SMEs) and individual users, who cannot invest heavily in expensive security solutions.

Further, open-source email security solutions, such as MailScanner and Proxmox Mail Gateway, provide an effective security arrangement against fraud protection, stealing credits, account hacking, social spam, and other cyber threats. Industry verticals with a larger workforce and productivity reliant on emails, such as finance, healthcare, and education, are more susceptible to cyber attacks. The size of the organization does not deter the threat, and cybercriminals target both large enterprises and small businesses. Cloud-based email security solutions have gained popularity due to their ease of deployment and cost-effectiveness. However, organizations require adequate support & maintenance and training & education to ensure the effective implementation of these solutions.

Investments in email security solutions are a necessity for organizations to maintain a security standard and protect their valuable data. The market is expected to grow further as cybersecurity becomes a priority for businesses worldwide.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Barracuda Networks Inc. - The company offers a cloud-based AI solution for email security, named Barracuda Email Security Gateway. 

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Check Point Software Technologies Ltd.
• Cisco Systems Inc.
• cryptzone.no AS
• Dell Technologies Inc.
• Egress Software Technologies Ltd.
• Entrust Corp.
• Fortinet Inc.
• McAfee LLC
• Microsoft Corp.
• Mimecast Ltd.
• Musarubra US LLC
• OpenText Corp.
• Proofpoint Inc.
• Proton AG
• SAP SE
• Sophos Ltd.
• Trend Micro Inc.
• Trustifi LLC
• WatchGuard Technologies Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

Email security is a critical aspect of IT security for organizations, as the number of mails and email accounts continue to increase, so do the risks of viruses, cyber threats, attacks, and functional issues. Email security solutions have become essential in securing email infrastructures from various threats, including account hacking, fraud protection, social spam, and phishing attacks. The technological growth in email security solutions has led to the integration of network security, endpoint security, and cloud security. The adoption of Bring Your Own Device (BYOD) policies in organizations has further complicated email security arrangements, necessitating the need for security infrastructures.

The severity of email-related attacks can lead to significant productivity losses and potential financial damages. Value chain analysis reveals that email security providers offer solutions that cater to various industry verticals and organization sizes. Deployment models range from on-premises to cloud-based, with support and maintenance services available to ensure the effectiveness of email security solutions. Cybersecurity professionals focus on the importance of implementing security standards and investing in email security solutions to mitigate the risks associated with email usage. Traditional ways of securing emails, such as firewalls and antivirus software, are no longer sufficient in today's complex threat landscape.

The size of the organization and the industry vertical can influence the choice of email security solutions, with solutions offering fraud protection, account hacking prevention, and social spam filtering being essential features.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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