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The email security market size is forecast to increase by USD 6.03 billion, at a CAGR of 14.2% between 2024 and 2029.
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the ever-evolving email security landscape, entities continue to integrate various solutions to fortify their defenses against persistent threats. On-premise security, incident response, PCI DSS compliance, artificial intelligence, antivirus protection, threat modeling, penetration testing, access control, and security policy are among the essential components of a robust email security strategy. The market witnesses continuous dynamism, with advancements in areas such as spam detection, malware scanning, email authentication protocols, multi-factor authentication, email filtering, behavioral analytics, security audits, and security software. Threat intelligence, intrusion detection, security services, machine learning, data encryption, phishing prevention, email security appliances, email security gateways, business continuity, single sign-on, vulnerability management, email archiving, risk management, email encryption, hybrid cloud security, and cloud security are other critical aspects of this evolving market.
As cybercriminals adopt increasingly sophisticated tactics, organizations must remain vigilant and adapt their email security strategies accordingly. Continuous threat modeling, penetration testing, and vulnerability assessments are essential to identify and address potential weaknesses. Security awareness training is also crucial to ensure that employees are equipped to recognize and respond to phishing attempts and other social engineering attacks. The integration of AI and machine learning technologies is revolutionizing email security, enabling more effective threat detection and response. However, this also presents new challenges, such as the need for robust data encryption and privacy protections. As the market continues to evolve, organizations must stay informed and adapt their strategies to stay ahead of emerging threats.
The email security industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
The bfsi segment is estimated to witness significant growth during the forecast period.
The market is witnessing significant growth, particularly in the Banking, Financial Services, and Insurance (BFSI) sector. With the increasing use of digital technologies like cloud computing, mobile banking, and internet banking, financial institutions are becoming prime targets for sophisticated cyber threats such as phishing, ransomware, and business email compromise (BEC). Email security solutions are essential to protect sensitive financial data and maintain customer trust. Advanced measures like encryption, multi-factor authentication (MFA), and AI-driven threat detection systems are being adopted to safeguard communication channels. Email security appliances and gateways, security software, and security services are crucial components of these solutions.
Threat intelligence, machine learning, and behavioral analytics are integral to proactively identifying and mitigating potential threats. Security policies, access control, and vulnerability management are also essential for maintaining a robust security posture. Business continuity, incident response, and disaster recovery plans are vital for ensuring business resilience in the face of cyber attacks. Email archiving and risk management are essential for regulatory compliance, such as PCI DSS. Hybrid cloud security and cloud security are becoming increasingly important as more financial institutions adopt these technologies. Security awareness training and vulnerability assessments are crucial for employees to identify and prevent potential threats.
Overall, the BFSI sector's digital transformation has expanded the attack surface, necessitating continuous investment in advanced email security solutions.
The BFSI segment was valued at USD 2.01 billion in 2019 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 40% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in North America is experiencing significant growth due to the increasing prevalence of insider fraud activities and the widespread adoption of mobile devices for both personal and professional use, driven by the bring-your-own-device (BYOD) trend. The market is highly competitive, with numerous solutions available, including spam detection, malware scanning, email authentication protocols, multi-factor authentication (MFA), email filtering, behavioral analytics, security audits, security software, threat intelligence, intrusion detection, security services, machine learning, data encryption, phishing prevention, email security appliances, email security gateways, business continuity, single sign-on (SSO), on-premise security, incident response, PCI DSS, artificial intelligence, antivirus protection, threat modeling, penetration testing, access control, security policy, vulnerability management, email archiving, risk management, email encryption, hybrid cloud security, and cloud security.
The presence of a large number of global financial institutions and corporations in North America is a major factor fueling market growth in the region. Email security solutions are essential for organizations to protect against various threats, including phishing attacks, malware, and data breaches, ensuring business continuity and maintaining regulatory compliance.
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
In the dynamic digital landscape, the market plays a pivotal role in safeguarding businesses and individuals from malicious cyber threats. This market encompasses solutions that shield against phishing attacks, spam, malware, and data breaches. Email encryption, two-factor authentication, and filtering technologies are integral components, ensuring confidentiality, integrity, and authenticity of messages. Advanced threat protection, including machine learning and artificial intelligence, proactively detects and neutralizes emerging threats. Email security policies and training empower users to recognize and respond to potential risks, fortifying the human firewall. The market continues to evolve, offering robust, adaptive solutions that safeguard valuable data and maintain trust in the digital realm.
The email security market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the email security market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, email security market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Agari Data Inc. - The company provides an advanced email security solution, the Barracuda Email Security Gateway. This service shields against malware, spam, phishing attempts, and Denial of Service attacks. By implementing this robust solution, organizations can safeguard their email communications from potential threats, ensuring the integrity and confidentiality of their digital exchanges.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Email Security Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
222 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 14.2% |
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Market growth 2025-2029 |
USD 6034.7 million |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
11.8 |
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Key countries |
US, China, Germany, Japan, UK, Australia, India, France, Brazil, UAE, Rest of World (ROW), Saudi Arabia, France, South Korea, Mexico, and Italy |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Application
9 Market Segmentation by Component
10 Market Segmentation by Deployment
11 Market Segmentation by Threat Type
12 Customer Landscape
13 Geographic Landscape
14 Drivers, Challenges, and Opportunity/Restraints
15 Competitive Landscape
16 Competitive Analysis
17 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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