Email Security Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, UK, China, India, Germany - Size and Forecast 2024-2028

Email Security Market Size 2024-2028 

The email security market size is projected to increase by USD 5.17 billion at a CAGR of 13.64% between 2023 and 2028. Email security involves protecting email communication from threats like phishing, malware, and unauthorized access. Market growth is driven by increasing employee mobility, the accessibility of converged security solutions such as email encryption, and stringent government regulations. These factors necessitate adaptable and innovative security solutions and security software to ensure seamless connectivity and compliance.

What will be the Size of the Email Security Market During the Forecast Period?

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Key Companies & Market Insights

The email security market is rapidly evolving, driven by the increasing need for robust data protection solutions. Key components of this growth include the integration of cloud encryption software, which ensures that sensitive email communications are securely encrypted in transit and at rest. Additionally, Data Protection as a Service (DPaaS) is gaining traction, offering scalable, cloud-based solutions for comprehensive email security and data management. These innovations are crucial in safeguarding against cyber threats and breaches, making email security a top priority for businesses seeking to protect their digital communications and maintain regulatory compliance.

Companies are implementing various strategies for data security, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Barracuda Networks Inc. - The company offers cloud AI email security called Barracuda Email Security Gateway with protection against malware, spam, phishing, and Denial of Service attacks.

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

The market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about key companies, including Check Point Software Technologies Ltd., Cisco Systems Inc., cryptzone.no AS, Dell Technologies Inc., Egress Software Technologies Ltd., Entrust Corp., Fortinet Inc., McAfee LLC, Microsoft Corp., Mimecast Ltd., Musarubra US LLC, OpenText Corp., Proofpoint Inc., Proton AG, SAP SE, Sophos Ltd., Trend Micro Inc., Trustifi LLC, and WatchGuard Technologies Inc.

Email Security Market Segmentation 

By Application 

The market share growth by the on-premise segment will be significant during the forecast period. On-premises email security solutions provide better security than cloud-based, as they protect internal PCs from online threats such as cyber criminals and hackers.

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The on-premise segment was valued at USD 2.33 billion in 2018. In the BFSI sector, SMEs prefer on-premises email security solutions that focus more on security than cost efficiency. The on-premises segment is estimated to grow during the forecast period owing to factors such as a large variety of product offerings by different vendors. Moreover, vendors are providing advanced products such as security software to help enterprises mitigate cyber threats. These factors will drive the growth of the on-premises segment of the global email security market during the forecast period.

Regional Overview

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APAC is estimated to contribute 45% to the growth of the global market during the forecast period. 
Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. North America is another key region in the global email security market. The high adoption of email security solutions owing to the increase in the prevalence of insider fraud activities across organizations is driving the growth of the market in the region. The presence of various financial institutions and large companies in North America is also contributing to the growth of the market in the region. The number of SMEs and large enterprises in the region is increasing, with the presence of a large customer base. The US is the largest market in North America owing to factors such as rapid technological advances and the use of cloud-based systems. 

Email Security Market Dynamics 

In today's digital landscape, safeguarding mails and accounts against viruses is paramount, especially with the prevalence of BYOD (Bring Your Own Device) policies and BYOD adoption. Ensuring network security and endpoint protection is crucial for IT security in any organization. The international email security market continues to expand alongside technological growth and widespread adoption of BYOD, with numerous providers offering solutions to enhance productivity while fortifying cybersecurity. As the workforce increasingly relies on digital communication, the severity of potential threats underscores the importance of adhering to stringent security standards to mitigate risks effectively. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Email Security Market Driver

Stringent government regulations are notably driving the market growth. Organizations must follow regulatory requirements to protect and manage corporate information security. For instance, companies in the US have to adhere to the Sarbanes-Oxley (SOX) Act and the Health Insurance Portability and Accountability Act (HIPAA). Therefore, the use of email encryption solutions is increasing to comply with stringent government regulations.

Moreover, most regulations require enterprises to protect data through technologies such as encryption. Therefore, organizations in the BFSI, government, and healthcare sectors are implementing email encryption solutions to avoid data loss and maintain data confidentiality. They are adopting email encryption solutions to ensure regulatory compliance and gain a competitive advantage. Such factors will fuel the growth of the global email security market during the forecast period.

Significant Market Trends

The adoption of cloud-based solutions is a key trend in the market. Financial, healthcare and government organizations are the main adopters of cloud-based solutions, as they require a centralized and searchable repository of historical data. Cloud-based solutions enable employees to access data from anywhere. Moreover, the cost of ownership of these solutions is low. Cloud-based solutions also help in managing the complexities associated with rising data volumes.

Further, enterprises face various issues, such as the loss of critical data, in managing the large volumes of data being generated. Cloud-based solutions ensure scalability on demand without any additional cost. They also ensure the availability of data without requiring employees to maintain the database. Therefore, the adoption of cloud-based email security solutions will drive the growth of the global email security market during the forecast period.

Major Email Security Market Challenge

Intensifying price wars may challenge the global email security market growth during the forecast period. Price wars among vendors limit revenue flow in the market. Email security solutions are considered expensive in developing countries due to the limited number of vendors. However, in regions with many vendors, market fragmentation leads to price wars.

Moreover, the continuous reduction in prices of email security software solutions affects smaller market vendors. In addition, the reduction in prices impacts revenue in the global email security market. Moreover, concerns regarding security are associated with cost-effective email security solutions, which may negatively affect their rate of adoption among end-users. These factors will drive the growth of the global email security market growth during the forecast period. 

Exclusive Customer Landscape

The email security market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the email security market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Global Market Customer Landscape

Segment Overview

The email security market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Application Outlook
  • On premise 
  • Cloud based

• Product Outlook 
  • Products 
  • Services 

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Argentina
    • Brazil
    • Chile

Market Analyst Overview:

In the dynamic landscape of email security, robust security infrastructures are vital to safeguard against evolving threats such as account hacking and social spam. Integration of advanced solutions is essential to address functional issues and adhere to stringent security standards across industry verticals. With proficient IT security professionals and experts in place, organizations can bolster their security arrangements and fortify their fraud protection mechanisms. From small and medium enterprise to large enterprises, investments in cloud-based secure email gateway are increasingly prevalent, offering scalable solutions to manage workloads effectively. Additionally, comprehensive support and maintenance alongside training and education initiatives ensure the optimal deployment and utilization of security measures, providing a robust defense against threats in sectors like telecom, retail, energy and utilities, and manufacturing throughout the value chain analysis.

Further, in the realm of email security, adhering to stringent security standard and implementing robust security arrangement is crucial. Regardless of the size of organization or industry vertical, from energy & utilities to small and medium enterprise and large enterprise, investing in comprehensive support & maintenance, alongside training & education, ensures effective defense mechanisms. Embracing innovative solutions like cloud-based secure email gateway mitigates risks traditionally associated with stealing credits and other cyber threats. By departing from the traditional way of handling security, organizations can fortify their defenses and safeguard sensitive information effectively.

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What are the Key Data Covered in this Email Security Market Research Report?

• CAGR of the market report forecast during the forecast period
• Detailed information on factors that will drive the growth of the market  between 2024 and 2028
• Precise estimation of the market and its contribution in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
• Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of Industry companies

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