EMV Cards Market by Technology and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR40052

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The EMV cards market has the potential to grow by USD 978.55 million during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 6.71%.

This EMV cards market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report provides extensive insights on segmentation by technology (contactless and contact-based) and geography (APAC, North America, Europe, South America, and MEA). The report also offers information on several market vendors, including ABCorp., CPI Card Group Inc., and Fiserv Inc., among others.

What will the EMV Cards Market Size be in 2021?


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EMV Cards Market: Key Drivers and Trends

The benefits of EMV cards is notably driving the EMV cards market growth, although factors such as popularity of mobile payments may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the EMV cards industry get your FREE report sample now.

  • Governments of many countries across the world are transitioning from a cash-based economy to a cashless one.
  • Cashless payments, supported by digitization, have increased the use of EMV cards.
  • These cards are gaining popularity because of their better transaction security.
  • Moreover, these cards support different types of payment transactions including contact, contactless, mobile, and offline transactions. 
  • Such benefits along with the reduction in terminal payment frauds and speedy transaction processes have encouraged many merchants to opt for EMV payment terminals. This will influence the sales of market vendors, contributing to EMV cards market growth.
  • The advent of biometric EMV cards is one of the significant EMV cards market trends.
  • EMV card manufacturers, card issuers, and payment network providers are continuously focusing on making transactions secure, fast, and reliable. This has resulted in the introduction of biometric EMV cards.
  • Mastercard has already unveiled its next-generation biometric card which requires the user’s fingerprint to authenticate the identity.
  • The market has recorded other recent launches as well by National Westminster Bank, Gemalto, and Intesa Sanpaolo SpA.
  • Though biometric EMV cards are not significantly used across the world, their trials are in progress in many developing countries.

This EMV cards market analysis report also provides detailed information on upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on market drivers, trends, and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major EMV Cards Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • ABCorp.
  • CPI Card Group Inc.
  • Fiserv Inc.
  • Giesecke + Devrient GmbH
  • Goldpac Group Ltd.
  • IDEMIA France SAS
  • IdentiSys Inc.
  • Perfect Plastic Printing
  • Thales Group
  • Valid SA


The EMV cards market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the EMV cards market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for EMV Cards Market?


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57% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for EMV cards in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

Factors such as financial inclusion of unbanked people, government initiatives for cashless payments, development of the payment infrastructure, and the booming e-commerce sector will facilitate the EMV cards market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Technology Segments in the EMV Cards Market?


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The EMV cards market share growth by the contactless segment will be significant during the forecast period. The contactless EMV cards segment is estimated to grow significantly during the forecast period, owing to the convenience and the limited time required for transactions. 

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the EMV cards market size.



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What are the Key Factors Covered in this EMV Cards Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive EMV cards market growth during the next five years
  • Precise estimation of the EMV cards market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the EMV cards industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of EMV cards market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The emv cards market growth will increase by $978.55 million during 2020-2025.
The emv cards market is expected to grow at a CAGR of 6.71% during 2020-2025.
Technavio has segmented the emv cards market by technology (Contactless and Contact-based) and geographic (APAC, North America, Europe, South America, and MEA).
ABCorp., CPI Card Group Inc., Fiserv Inc., Giesecke + Devrient GmbH, Goldpac Group Ltd., IDEMIA France SAS, IdentiSys Inc., Perfect Plastic Printing, Thales Group, Valid SA are a few of the key vendors in the emv cards market.
APAC will register the highest growth rate of 56.91% among the other regions. Therefore, the emv cards market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the emv cards market growth are:
  • Need to comply with regulations related to EMV
  • Advent of biometric EMV cards
The emv cards market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
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