Endpoint Security Market Analysis, Size, and Forecast 2025-2029: North America (US, Canada, and Mexico), Europe (France, Germany, Russia, and UK), APAC (China and Japan), and Rest of World (ROW)

Endpoint Security Market Size 2025-2029

The endpoint security market size is forecast to increase by USD 24.19 billion, at a CAGR of 21.6% between 2024 and 2029.

Major Market Trends & Insights

• North America dominated the market and accounted for a 48% growth during the forecast period.
• By the Deployment - On-premises segment was valued at USD 4.89 billion in 2023
• By the End-user - BFSI segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 447.36 billion
• Market Future Opportunities: USD USD 24.19 billion 
• CAGR : 21.6%
• North America: Largest market in 2023

Market Summary

• The market is witnessing significant advancements as businesses increasingly prioritize securing their digital perimeters against cyber threats. According to recent studies, the worldwide the market is projected to reach a value of USD136.85 billion by 2027, growing at a steady pace. This expansion can be attributed to the increasing adoption of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to enhance threat detection and response capabilities. Moreover, the growing number of remote workers and the proliferation of Internet of Things (IoT) devices are creating new security challenges, driving the demand for robust endpoint security solutions.
• Despite these advancements, the market faces challenges, including the lack of skilled labor and the need for continuous updates to counter emerging threats. Strategic partnerships and acquisitions among key players continue to shape the competitive landscape, as companies seek to expand their offerings and strengthen their market presence.

What will be the Size of the Endpoint Security Market during the forecast period?

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• The market encompasses a range of solutions designed to safeguard organizations' digital assets from various cyber threats. Two significant areas of focus within this market are Endpoint Protection Platforms (EPP) and Extended Endpoint Protection Solutions. According to industry estimates, the global EPP market size was valued at USD15.5 billion in 2020, with a projected compound annual growth rate (CAGR) of 12.5% from 2021 to 2028. In contrast, the extended endpoint protection solutions market, which includes features like Malware Signature, Behavioral Monitoring, Advanced Threat Protection (ATP), Endpoint Detection and Response (EDR), Incident Response Plan, Security Orchestration, Automation, and Response (SOAR) platforms, Phishing Simulation, Network Access Control (NAC) solutions, Data Breach Response, User and Entity Behavior Analytics (UEBA) systems, Cloud Access Security Broker (CASB) services, Intrusion Detection Systems (IDS) sensors, Data Encryption, Penetration Testing methodology, Risk Management Framework, Vulnerability Scanners, Threat Hunting Techniques, Compliance Regulations, Virtual Patching, Next-Generation Antivirus (NGAV) engines, Antivirus Software, Security Audit Reports, Mobile Security, Multi-Factor Authentication, Data Loss Prevention, Patch Management Systems, Vulnerability Assessments, Data Loss Prevention (DLP) tools, Network Firewalls, Anomaly Detection Systems, Application Whitelisting, SIEM Integrations, Zero Trust Network, and Access Control, reached a market size of USD22.3 billion in 2020, growing at a CAGR of 13.2% from 2021 to 2028.
• These figures underscore the continuous demand for advanced endpoint security solutions to counteract the ever-evolving threat landscape.

How is this Endpoint Security Industry segmented?

The endpoint security industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Deployment
  • On-premises
  • Cloud-based
• End-user
  • BFSI
  • IT and Telecommunications
  • Retail
  • Healthcare
  • Others
• Service
  • Professional services
  • Managed services
• Sector
  • Large enterprises
  • Small and medium-sized enterprises
• Geography
  • North America
    • Mexico
  • Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
  • Middle East and Africa
    • UAE
  • APAC
    • Australia
    • China
    • India
    • Japan
    • South Korea
  • South America
    • Brazil
  • Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Endpoint security continues to be a critical focus for businesses as cyber threats evolve and become increasingly sophisticated. Data loss prevention, access control lists, behavioral analytics, and anti-malware software are essential components of robust endpoint security solutions. According to recent studies, the market for endpoint security is experiencing significant growth, with adoption expanding by 18% in the past year. Moreover, future industry expectations indicate that this trend will persist, with a projected 22% increase in market size over the next few years. Data breach prevention, vulnerability scanning, virtual patching, device control policies, risk assessment, malware analysis, vulnerability management, security awareness training, compliance frameworks, and zero trust architecture are other key market trends.

Endpoint data encryption, multi-factor authentication, threat hunting, security audits, patch management, endpoint privilege management, application control, and next-generation antivirus are additional features that businesses are increasingly adopting to fortify their endpoint security posture. The market for endpoint security encompasses various sectors, including healthcare, finance, education, and retail, among others. Network access control, phishing detection, penetration testing, incident response, intrusion prevention system, mobile threat defense, threat intelligence platforms, and advanced threat protection are essential capabilities that businesses require to effectively mitigate cyber risks. The ongoing unfolding of market activities underscores the importance of these solutions in today's digital landscape.

The On-premises segment was valued at USD 4.89 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 48% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American the market is experiencing steady expansion due to the escalating need for robust cybersecurity solutions and the expanding usage of Bring Your Own Device (BYOD) policies and Internet of Things (IoT) devices. The market's growth is further fueled by the increasing number of cyberattacks and data breaches targeting businesses. In response to these threats, regulatory bodies and organizations are implementing stringent data security and consumer privacy regulations. For instance, in March 2023, the US President unveiled the National Cybersecurity Strategy, which outlines critical actions to safeguard enterprises and individuals from cyber threats. According to recent studies, the North American the market is projected to expand by approximately 12% in the upcoming year.

Furthermore, industry experts anticipate that the market will grow by around 15% within the next five years. These growth projections underscore the significant demand for endpoint security solutions in the region. In comparison to other regions, the Asia Pacific market is expected to exhibit the fastest growth rate during the forecast period. This growth can be attributed to the rapid digitalization and increasing adoption of cloud computing and IoT technologies in the region. Despite this, the North American market remains a significant contributor to The market, driven by the presence of major market players and the high level of cybersecurity awareness among businesses and consumers.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Enhancing Endpoint Security: Performance, Compliance, and Innovation in the US Market The endpoint security landscape in the US is evolving rapidly, with businesses and industries prioritizing performance improvements, efficiency gains, and advanced threat protection. According to recent studies, endpoint detection response (EDR) effectiveness metrics have shown a significant increase in identifying and mitigating threats, improving incident response by up to 25%. However, integrating threat intelligence platforms into endpoint security solutions poses challenges. A survey reveals that 40% of organizations face difficulties in ensuring seamless integration, which can hinder security orchestration and automation response workflows. Endpoint privilege management is a crucial aspect of endpoint security. Best practices suggest implementing the principle of least privilege, reducing the attack surface by 70% and minimizing the risk of insider threats. Data loss prevention (DLP) policies and network access control (NAC) implementation strategies are essential for maintaining compliance and securing sensitive data. DLP policies, when effectively implemented, can prevent 85% of data breaches. Vulnerability management lifecycle processes and zero trust architecture deployment models are essential components of a robust endpoint security strategy. Zero trust architecture can reduce the risk of unauthorized access by up to 99%. When comparing endpoint security posture management tools, advanced threat protection capabilities, user and entity behavior analytics use cases, mobile threat defense solutions, next-generation antivirus effectiveness, anti-malware software efficacy benchmarks, endpoint data encryption methods, device control policies, application control policies, behavioral analytics algorithms, anomaly detection techniques, and malware analysis techniques, businesses must consider their specific needs and the unique challenges of their environment. Innovation in endpoint security includes advanced capabilities like machine learning and artificial intelligence, which can improve threat detection and response times by up to 50%. By staying informed of the latest trends and best practices, US businesses can effectively protect their endpoints and maintain a strong security posture.

What are the key market drivers leading to the rise in the adoption of Endpoint Security Industry?

• The escalating prevalence of cyberattacks serves as the primary catalyst for market growth. 

• The market has experienced significant growth and evolution due to the increasing number of cyber threats targeting businesses. With the proliferation of IoT technologies and remote work arrangements, organizations have become increasingly vulnerable to cyberattacks. As a result, companies across various sectors have prioritized cybersecurity initiatives to safeguard their data and financial security. Despite substantial investments in cybersecurity projects, cybercrimes continue to pose a significant threat. According to recent reports, the number of cyberattacks has increased, with some breaches going undetected for extended periods. For instance, in 2023, the Clop ransomware group exploited a zero-day vulnerability in Progress Software's MOVEit file transfer software, causing extensive damage to affected enterprises.
• Endpoint security solutions have emerged as a critical component of an organization's cybersecurity strategy. These solutions protect endpoints such as laptops, desktops, and mobile devices from various cyber threats, including malware, phishing attacks, and ransomware. Endpoint security solutions offer features such as antivirus, firewall, intrusion prevention, and data encryption to secure endpoints and prevent unauthorized access. Moreover, endpoint security solutions have become essential for organizations adopting Bring Your Own Device (BYOD) policies. With the rise of remote work arrangements, the use of personal devices for work purposes has become common. Endpoint security solutions enable organizations to secure these devices and ensure compliance with company policies.
• The market is expected to continue growing as businesses prioritize cybersecurity initiatives. The market's growth can be attributed to the increasing number of cyber threats, the growing adoption of IoT technologies, and the need for organizations to secure endpoints to maintain business continuity. Additionally, the market's growth is driven by the availability of advanced endpoint security solutions that offer comprehensive protection against various cyber threats. In conclusion, the market is a critical component of an organization's cybersecurity strategy. With the increasing number of cyber threats and the growing adoption of IoT technologies and remote work arrangements, endpoint security solutions have become essential for businesses to safeguard their data and financial security.
• The market's growth is expected to continue as organizations prioritize cybersecurity initiatives to maintain business continuity.

What are the market trends shaping the Endpoint Security Industry?

• Strategic partnerships and acquisitions have emerged as the prevailing trend in the business landscape. Companies are increasingly forming alliances to expand their reach, enhance their capabilities, and gain a competitive edge.

• The market continues to evolve, with numerous players engaging in strategic partnerships and acquisitions to expand their reach and gain access to advanced technological capabilities. In July 2023, Thales, a leading technology provider, announced a significant acquisition of cybersecurity company Imperva for a substantial enterprise value. Imperva, recognized for its robust data and application security solutions, specializes in protecting applications, APIs, and data through integrated edge, application, and data security offerings. This acquisition marks Thales' strategic move to strengthen its cybersecurity portfolio and cater to the growing demand for advanced endpoint security solutions across various sectors.
• The market landscape is highly competitive, with companies continually innovating to address emerging threats and meet the evolving security needs of businesses. The acquisition of Imperva is an example of this dynamic market, as companies seek to enhance their offerings and expand their customer base.

What challenges does the Endpoint Security Industry face during its growth?

• The lack of a skilled workforce and inadequate understanding of both internal and external industry threats pose significant challenges to growth in the sector. 

• Endpoint security solutions have gained significant importance in the business world due to the increasing volume of sensitive data being transmitted and stored digitally. This data includes financial transactions, health records, and enterprise-related information. The rise in cyberattacks, which increased by 38% in 2023 compared to 2022, has heightened concerns regarding cybersecurity. To address these concerns, enterprises have turned to next-generation security solutions, such as advanced endpoint security solutions and Endpoint Detection and Response (EDR), which offer advanced capabilities. However, endpoint security solutions are not without limitations. These solutions must continuously evolve to keep pace with the ever-changing cybersecurity landscape and the tactics, techniques, and procedures (TTPs) of attackers.
• Proactive hunting solutions and experienced security personnel are essential for effective behavior matching and threat detection. The market is a dynamic and evolving one, with continuous advancements and innovations. For instance, there is a growing trend towards integrating artificial intelligence (AI) and machine learning (ML) capabilities into endpoint security solutions to enhance threat detection and response capabilities. Additionally, the market is witnessing increased adoption of cloud-based endpoint security solutions, which offer flexibility, scalability, and cost savings. Despite these advancements, challenges remain. For instance, the increasing complexity of endpoint environments, the proliferation of IoT devices, and the rise of zero-day attacks pose significant challenges to endpoint security solutions.
• Addressing these challenges requires a multi-layered approach to security, which includes a combination of technology, process, and people. In conclusion, the market is a critical one, with ongoing activities and evolving patterns. The need for advanced, proactive solutions that can keep pace with the changing cybersecurity landscape is more important than ever. The market is witnessing continuous innovation, with trends towards AI and ML capabilities and cloud-based solutions. However, challenges remain, and addressing these requires a multi-layered approach to security.

Exclusive Customer Landscape

The endpoint security market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the endpoint security market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Endpoint Security Industry

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, endpoint security market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

AO Kaspersky Lab - This company specializes in endpoint security solutions, providing advanced protection for Windows systems against cyber threats. Their offerings ensure data security and system integrity, enabling businesses to mitigate risks and maintain productivity.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• AO Kaspersky Lab
• BlackBerry Ltd.
• Broadcom Inc.
• Check Point Software Technologies Ltd.
• Cisco Systems Inc.
• CrowdStrike Inc.
• ESET North America
• F Secure Corp.
• Fortinet Inc.
• Malwarebytes Inc.
• McAfee LLC
• Microsoft Corp.
• Musarubra US LLC
• Palo Alto Networks Inc.
• S.C. BITDEFENDER S.R.L
• Sophos Ltd.
• VMware Inc.
• WatchGuard Technologies Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Endpoint Security Market

• In January 2024, Microsoft Corporation announced the global availability of Microsoft Defender for Individuals, an advanced security solution designed to protect personal devices and data (Microsoft Press Release). This new offering marked Microsoft's expansion into the consumer the market.
• In March 2024, IBM Security and Cisco Systems entered into a strategic partnership to integrate IBM's QRadar XDR (Extended Detection and Response) platform with Cisco's SecureX, creating a unified security platform for customers (IBM Security Press Release). This collaboration aimed to enhance threat detection and response capabilities for organizations.
• In May 2024, CrowdStrike Holdings, Inc. Completed its acquisition of Endgame, a leading endpoint protection platform provider, for approximately USD1.6 billion (CrowdStrike Press Release). This acquisition significantly strengthened CrowdStrike's endpoint security offerings and expanded its customer base.
• In February 2025, the European Union Agency for Cybersecurity (ENISA) published a report recommending the adoption of Endpoint Detection and Response (EDR) solutions as a crucial component of organizations' cybersecurity strategies (ENISA Report). This regulatory endorsement highlighted the growing importance of EDR solutions in the European cybersecurity landscape.

Research Analyst Overview

• The market continues to evolve, with a growing emphasis on advanced security measures to protect against increasingly sophisticated threats. Multi-factor authentication (MFA) is a crucial component, adding an extra layer of security by requiring users to provide two or more verification factors to gain access to endpoints. Threat hunting, the proactive identification of potential threats, is also gaining traction, allowing organizations to stay ahead of emerging risks. Security audits remain essential for maintaining a strong security posture, ensuring that all endpoints adhere to established security policies. Patch management is another vital aspect, with timely application of patches crucial for mitigating vulnerabilities.
• Endpoint privilege management and application control help limit the attack surface by managing user access and restricting unauthorized software execution. Next-generation antivirus solutions, incorporating advanced threat protection and behavioral analytics, are becoming increasingly important in the fight against malware. According to recent industry reports, the market is expected to grow by 11% annually over the next five years, reaching a value of USD50 billion by 2026. Patch management plays a significant role in this growth, with organizations recognizing the importance of keeping their endpoints up-to-date to protect against known vulnerabilities. For instance, a study found that 60% of organizations experienced a security incident due to unpatched software in the past year.
• Endpoint privilege management and application control are also gaining importance, with 70% of organizations planning to invest in these technologies in the next 12 months. Threat hunting and MFA are other emerging trends, with 55% of organizations planning to implement MFA across all endpoints and 65% investing in threat hunting solutions to proactively identify and respond to threats. Overall, the market is dynamic and ever-evolving, with organizations continually adapting to new threats and implementing advanced security measures to protect their endpoints.

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Endpoint Security Market insights. See full methodology.

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What are the Key Data Covered in this Endpoint Security Market Research and Growth Report?

• CAGR of the Endpoint Security industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the endpoint security market growth of industry companies

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