1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Country Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on Regional - Market size and forecast 2023-2028 ($ million)
- Chart on North America: Year-over-year growth 2023-2028 (%)
- Data Table on Regional - Market size and forecast 2023-2028 ($ million)
5 Historic Market Size
- 5.1 Energy Bar Market in North America 2018 - 2022
- Historic Market Size - Data Table on Energy Bar Market in North America 2018 - 2022 ($ million)
- 5.2 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
- 5.3 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
6 Qualitative Analysis
- 6.1 The impact of AI in Energy Bar Market in North America
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 7.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Chart on Distribution Channel - Market share (2023-2028) (%)
- Data Table on Distribution Channel - Market share (2023-2028) (%)
- 8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 8.3 Offline - Market size and forecast (2023-2028)
- Chart on Offline - Market size and forecast (2023-2028) ($ million)
- Data Table on Offline - Market size and forecast (2023-2028) ($ million)
- Chart on Offline - Year-over-year growth (2023-2028) (%)
- Data Table on Offline - Year-over-year growth (2023-2028) (%)
- 8.4 Online - Market size and forecast (2023-2028)
- Chart on Online - Market size and forecast (2023-2028) ($ million)
- Data Table on Online - Market size and forecast (2023-2028) ($ million)
- Chart on Online - Year-over-year growth (2023-2028) (%)
- Data Table on Online - Year-over-year growth (2023-2028) (%)
- 8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
9 Market Segmentation by Type
- 9.1 Market segments
- Chart on Type - Market share (2023-2028) (%)
- Data Table on Type - Market share (2023-2028) (%)
- 9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 9.3 Protein Bars - Market size and forecast (2023-2028)
- Chart on Protein Bars - Market size and forecast (2023-2028) ($ million)
- Data Table on Protein Bars - Market size and forecast (2023-2028) ($ million)
- Chart on Protein Bars - Year-over-year growth (2023-2028) (%)
- Data Table on Protein Bars - Year-over-year growth (2023-2028) (%)
- 9.4 Nutrition Bars - Market size and forecast (2023-2028)
- Chart on Nutrition Bars - Market size and forecast (2023-2028) ($ million)
- Data Table on Nutrition Bars - Market size and forecast (2023-2028) ($ million)
- Chart on Nutrition Bars - Year-over-year growth (2023-2028) (%)
- Data Table on Nutrition Bars - Year-over-year growth (2023-2028) (%)
- 9.5 Meal Replacement Bars - Market size and forecast (2023-2028)
- Chart on Meal Replacement Bars - Market size and forecast (2023-2028) ($ million)
- Data Table on Meal Replacement Bars - Market size and forecast (2023-2028) ($ million)
- Chart on Meal Replacement Bars - Year-over-year growth (2023-2028) (%)
- Data Table on Meal Replacement Bars - Year-over-year growth (2023-2028) (%)
- 9.6 Others - Market size and forecast (2023-2028)
- Chart on Others - Market size and forecast (2023-2028) ($ million)
- Data Table on Others - Market size and forecast (2023-2028) ($ million)
- Chart on Others - Year-over-year growth (2023-2028) (%)
- Data Table on Others - Year-over-year growth (2023-2028) (%)
- 9.7 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
10 Market Segmentation by End-User
- 10.1 Market segments
- Chart on End-User - Market share (2023-2028) (%)
- Data Table on End-User - Market share (2023-2028) (%)
- 10.2 Comparison by End-User
- Chart on Comparison by End-User
- Data Table on Comparison by End-User
- 10.3 Athletes - Market size and forecast (2023-2028)
- Chart on Athletes - Market size and forecast (2023-2028) ($ million)
- Data Table on Athletes - Market size and forecast (2023-2028) ($ million)
- Chart on Athletes - Year-over-year growth (2023-2028) (%)
- Data Table on Athletes - Year-over-year growth (2023-2028) (%)
- 10.4 Health-Conscious Consumers - Market size and forecast (2023-2028)
- Chart on Health-Conscious Consumers - Market size and forecast (2023-2028) ($ million)
- Data Table on Health-Conscious Consumers - Market size and forecast (2023-2028) ($ million)
- Chart on Health-Conscious Consumers - Year-over-year growth (2023-2028) (%)
- Data Table on Health-Conscious Consumers - Year-over-year growth (2023-2028) (%)
- 10.5 General Consumers - Market size and forecast (2023-2028)
- Chart on General Consumers - Market size and forecast (2023-2028) ($ million)
- Data Table on General Consumers - Market size and forecast (2023-2028) ($ million)
- Chart on General Consumers - Year-over-year growth (2023-2028) (%)
- Data Table on General Consumers - Year-over-year growth (2023-2028) (%)
- 10.6 Market opportunity by End-User
- Market opportunity by End-User ($ million)
- Data Table on Market opportunity by End-User ($ million)
11 Market Segmentation by Flavor
- 11.1 Market segments
- Chart on Flavor - Market share (2023-2028) (%)
- Data Table on Flavor - Market share (2023-2028) (%)
- 11.2 Comparison by Flavor
- Chart on Comparison by Flavor
- Data Table on Comparison by Flavor
- 11.3 Chocolate - Market size and forecast (2023-2028)
- Chart on Chocolate - Market size and forecast (2023-2028) ($ million)
- Data Table on Chocolate - Market size and forecast (2023-2028) ($ million)
- Chart on Chocolate - Year-over-year growth (2023-2028) (%)
- Data Table on Chocolate - Year-over-year growth (2023-2028) (%)
- 11.4 Fruit - Market size and forecast (2023-2028)
- Chart on Fruit - Market size and forecast (2023-2028) ($ million)
- Data Table on Fruit - Market size and forecast (2023-2028) ($ million)
- Chart on Fruit - Year-over-year growth (2023-2028) (%)
- Data Table on Fruit - Year-over-year growth (2023-2028) (%)
- 11.5 Nut-Based - Market size and forecast (2023-2028)
- Chart on Nut-Based - Market size and forecast (2023-2028) ($ million)
- Data Table on Nut-Based - Market size and forecast (2023-2028) ($ million)
- Chart on Nut-Based - Year-over-year growth (2023-2028) (%)
- Data Table on Nut-Based - Year-over-year growth (2023-2028) (%)
- 11.6 Others - Market size and forecast (2023-2028)
- Chart on Others - Market size and forecast (2023-2028) ($ million)
- Data Table on Others - Market size and forecast (2023-2028) ($ million)
- Chart on Others - Year-over-year growth (2023-2028) (%)
- Data Table on Others - Year-over-year growth (2023-2028) (%)
- 11.7 Market opportunity by Flavor
- Market opportunity by Flavor ($ million)
- Data Table on Market opportunity by Flavor ($ million)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
- 13.1 Geographic segmentation
- Chart on Market share by geography - 2023-2028 (%)
- Data Table on Market share by geography - 2023-2028 (%)
- 13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 13.3 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 13.4 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 13.5 Mexico - Market size and forecast 2023-2028
- Chart on Mexico - Market size and forecast 2023-2028 ($ million)
- Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
- Chart on Mexico - Year-over-year growth 2023-2028 (%)
- Data Table on Mexico - Year-over-year growth 2023-2028 (%)
- 13.6 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Table on Market opportunity by geography ($ million)
14 Drivers, Challenges, and Opportunity/Restraints
- 14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 14.4 Market opportunities/restraints
15 Competitive Landscape
- 15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 15.3 Landscape disruption
- Overview on factors of disruption
- 15.4 Industry risks
- Impact of key risks on business
16 Competitive Analysis
- 16.2 Company ranking index
- 16.3 Market positioning of companies
- Matrix on companies position and classification
- 16.4 Clif Bar and Co.
- Clif Bar and Co. - Overview
- Clif Bar and Co. - Product / Service
- Clif Bar and Co. - Key offerings
- SWOT
- 16.5 General Mills Inc.
- General Mills Inc. - Overview
- General Mills Inc. - Business segments
- General Mills Inc. - Key news
- General Mills Inc. - Key offerings
- General Mills Inc. - Segment focus
- SWOT
- 16.6 Kellogg Co.
- Kellogg Co. - Overview
- Kellogg Co. - Business segments
- Kellogg Co. - Key news
- Kellogg Co. - Key offerings
- Kellogg Co. - Segment focus
- SWOT
- 16.7 Mars Inc.
- Mars Inc. - Overview
- Mars Inc. - Product / Service
- Mars Inc. - Key news
- Mars Inc. - Key offerings
- SWOT
- 16.8 McKee Foods
- McKee Foods - Overview
- McKee Foods - Product / Service
- McKee Foods - Key news
- McKee Foods - Key offerings
- SWOT
- 16.9 NuGo Nutrition
- NuGo Nutrition - Overview
- NuGo Nutrition - Product / Service
- NuGo Nutrition - Key offerings
- SWOT
- 16.10 PepsiCo Inc.
- PepsiCo Inc. - Overview
- PepsiCo Inc. - Business segments
- PepsiCo Inc. - Key news
- PepsiCo Inc. - Key offerings
- PepsiCo Inc. - Segment focus
- SWOT
- 16.11 Post Holdings Inc.
- Post Holdings Inc. - Overview
- Post Holdings Inc. - Business segments
- Post Holdings Inc. - Key news
- Post Holdings Inc. - Key offerings
- Post Holdings Inc. - Segment focus
- SWOT
- 16.12 PROBAR Inc.
- PROBAR Inc. - Overview
- PROBAR Inc. - Product / Service
- PROBAR Inc. - Key offerings
- SWOT
- 16.13 The Simply Good Foods Co.
- The Simply Good Foods Co. - Overview
- The Simply Good Foods Co. - Product / Service
- The Simply Good Foods Co. - Key offerings
- SWOT
17 Appendix
- 17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 17.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 17.4 Research methodology
- 17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 17.9 360 degree market analysis
- 360 degree market analysis
- 17.10 List of abbreviations
- List of abbreviations
- o Strong financial performance
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape