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The China English Language Training (ELT) Market size is forecast to increase by USD 144.85 billion, at a CAGR of 24.28% between 2023 and 2028. The report includes historic market data from 2018-2022. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and historical years.
Increased private investment in online English training companies is the key factor driving market growth. An unprecedented amount of venture capital (VC) is being invested in online education companies in China. As a result, these extensive investments enable English language training vendors to expand at an accelerated rate. For instance, in December 2020, China English language training (ELT) market player TAL Education Group announced agreements for a private placement totaling USD 3.3 billion. This placement involves investments from various parties, including Silver Lake and other investors. Thus, such investments will also be used for the development of new products and learning methodologies in the English language training (ELT) market in China. Thus, such factors will fuel the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Based on age group, the market growth analysis by the less than 18 years segment will be significant during the projection period. As China continues to integrate into the global economy, there is a growing need for English proficiency. Parents and students recognize that proficiency in English opens doors to international opportunities, including education abroad and future career prospects. Furthermore, the increasing digitization of public schools in China will boost the growth of the English language training (ELT) market by expanding access to online learning platforms.
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The less than 18 years segment showed a gradual increase in the market share of USD 12.61 billion in 2018. Further, many parents enroll their children in English training programs early to ensure they are well-prepared for these exams, contributing to the sustained growth of this segment. In conclusion, the growth of the English language training (ELT) market for the less than 18 years age group in China is fueled by a combination of cultural, economic, and educational factors. As China continues to position itself as a global player, proficiency in the English language remains a priority for both parents and students, which will drive the growth of the market through less than 18 years segment during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The radical shift toward specialized forms of English learning is the primary trend shaping market growth. Due to the growing popularity of English language learning in the Chinese province, there is an emergence of specialized forms of the language. The learning requirements of each segment differ. For instance, in K-12, students learn English for a better understanding of the curriculum, while in higher education, Chinese students learn English to crack entrance examinations.
Furthermore, in the corporate sector, knowledge of English is necessary for better communication and improved trade relations. Additionally, from the market players' perspective, the offerings are mainly classified as specialized vocational English and academic English. This has made it easier for many vendors to identify opportunities and choose the appropriate learner segment in the Chinese language learning sector. Thus, such factors are expected to drive the growth of the market during the forecast period.
The inclusion of English in formal education is a challenge that affects market growth. Owing to the increase in globalization, many Chinese companies are considering expanding businesses outside of the country. Therefore, there is a growing demand for courses on English language learning and globally recognized high school qualifications. Since China is a major exporter in the world, it is of critical importance that English language training (ELT) market in China players and various small and medium-sized businesses (SMBs) operating in the market be fluent in English.
Furthermore, in the higher education sector, English is compulsory, and students must write an English proficiency test called the College English Test (CET). CET is a standardized test developed by the Ministry of Education of China. Additionally, the number of students majoring in the English language group is much smaller when compared to non-English major students, with varying English curriculums, different exams, and different goals. Therefore, the inclusion of English language learning in formal higher education colleges is one of the main challenges hindering the growth of the market during the forecast period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market analysis and report forecasts market expansion by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2028
Exploring the ELT market in China. In recent years, China's ELT sector has witnessed remarkable growth, fueled by the country's burgeoning economy and the increasing importance of English proficiency in various areas of studies. With competition soaring, institutions and teachers are continually adapting their way of teaching to meet the demands of the Chinese market. English is considered an important skill in China for educational, professional, and personal reasons. The demand for English language education in China has been growing rapidly in recent years. Further, key Players in the ELT market and many multinational companies and language schools have established a presence in the China ELT market. Also, online English learning platforms are gaining popularity among Chinese learners due to convenience and flexibility.
Technological advancements have played a pivotal role, with the proliferation of digital resources such as textbooks, online assessment tools, and immersive listening and reading platforms enhancing the learning experience. However, traditional aspects like writing, vocabulary, grammar, and pronunciation remain fundamental to achieving fluency. Despite the vast challenges posed by such a dynamic market, opportunities abound for both established players and newcomers. Understanding the Chinese ELT market's nuances and intricacies is paramount for business success, as China's market economy continues to evolve. In conclusion, navigating China's English language teaching landscape requires a comprehensive grasp of the ELT market, coupled with innovative approaches to meet the diverse needs of Chinese learners.
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English Language Training Market in China Scope |
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Report Coverage |
Details |
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Page number |
151 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 24.28% |
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Market Growth 2024-2028 |
USD 144.85 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
23.75 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ALO7 Network Technology Co. Ltd., Beijing BISS International School, Berlitz Corp., ChinaEDU Corp., EF Education First Ltd., Enux Education Ltd., Georg von Holtzbrinck GmbH and Co. KG, italki HK Ltd., IXL Learning Inc., Language Link International, Oxford University Press, Pearson Plc, Puxin Education Technology Group, Ruisi Tianjin Education Information Consulting Co. Ltd., Springer Verlag GmbH, TAL Education Group, Tianjin Ruili Tiancheng Education Consulting Co. Ltd., TutorABC International Ltd., Udemy Inc., and WSE Hong Kong Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and condition analysis for the market projection period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Age Group
7 Market Segmentation by End-user
8 Market Segmentation by Method
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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