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The China English language training market size is forecast to increase by USD 144.85 billion, at a CAGR of 24.28% between 2023 and 2028. Increased private investment in language services and online English training is the key factor driving market growth. An unprecedented amount of venture capital (VC) is being invested in online education companies in China. As a result, extensive investments in business English language training enable English language training service providers to expand at an accelerated rate. Investments will also be used for the development of new products and learning methodologies in the ELT market in China. The China English language training market is expanding rapidly, driven by growing demand for TESOL, TEFL, TOEFL, and IELTS preparation. Online English courses, e-learning, and digital learning platforms, such as mobile learning and language apps, are becoming integral to private tutoring and corporate training. Language institutes and schools now incorporate blended learning, interactive learning, and virtual classrooms, offering grammar courses, vocabulary courses, and pronunciation courses to enhance language proficiency.
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The global English language training (ELT) market is experiencing a period of rapid evolution, driven by a combination of factors, including economic growth, urbanization, and changing consumer preferences. Key trends shaping the industry include a shift towards online and blended learning, the increasing popularity of English language certification exams, and a growing focus on personalized and immersive learning experiences. As China's economy continues to grow and globalize, there is a rising demand for English language training, particularly among students, professionals, and businesses seeking to improve their communication skills. The English language training market in China is also witnessing a shift towards online and blended learning models, which offer greater flexibility and convenience for learners. Additionally, the increasing popularity of English language certification exams, such as IELTS and TOEFL, is driving demand for high-quality English language training programs. The English language training industry in China is also adapting to evolving consumer preferences, with a focus on providing personalized and immersive learning experiences that cater to specific needs and interests. Overall, the global English language training market presents both challenges and opportunities for businesses, as they navigate the evolving landscape and strive to meet the changing needs of learners.
The China ELT market analysis and report forecasts market expansion by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities for 2018-2028
Based on age group, the market growth analysis by the less than 18 years segment will be significant during the projection period. As China continues to integrate into the global economy, there is a growing need for English proficiency. Parents and students recognize that proficiency in English opens doors to international opportunities, including education abroad and future career prospects. Furthermore, the increasing digitization of public schools in China will boost the growth of digital English language learning and English language training (ELT) market by expanding access to online learning platforms.
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The less than 18 years segment showed a gradual increase in the market share of USD 12.61 billion in 2018. Further, many parents enroll their children in English training programs early to ensure they are well-prepared for these exams, contributing to the sustained growth of this segment. In conclusion, the growth of the English language training (ELT) market for the less than 18 years age group in China is fueled by a combination of cultural, economic, and educational factors. As China continues to position itself as a global player, proficiency in the English language remains a priority for both parents and students, which will drive the growth of the market through less than 18 years segment during the forecast period. For instance, in December 2020, China English language training (ELT) market player TAL Education Group announced agreements for a private placement totaling USD 3.3 billion.
Personalized learning, synchronous learning, and asynchronous learning models are used in English for travel and cultural immersion courses. Educational technology enhances this market, supporting English proficiency for general English, business settings, and academic environments. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The global English language training (ELT) market is undergoing a period of significant transformation, driven by a confluence of factors, including economic growth, urbanization, and changing consumer preferences. Key trends shaping the industry include a shift towards online and blended learning, the increasing popularity of English language certification exams, and a growing focus on personalized and immersive learning experiences. As China's economy continues to grow and globalize, there is a rising demand for English language training, particularly among students, professionals, and businesses seeking to improve their communication skills. The English language training market in China is also witnessing a shift towards online and blended learning models, which offer greater flexibility and convenience for learners. Additionally, the increasing popularity of English language certification exams, such as IELTS and TOEFL, is driving demand for high-quality English language training programs. The English language training industry in China is also adapting to evolving consumer preferences, with a focus on providing personalized and immersive learning experiences that cater to specific needs and interests. Overall, the global English language training market presents both challenges and opportunities for businesses, as they navigate the evolving landscape and strive to meet the changing needs of learners.
The China English language training market report includes historic market data from 2018-2022. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and historical years.
The radical shift toward specialized forms of English learning is the primary trend shaping market growth. Due to the growing popularity of English language learning and online language learning in the Chinese province, there is an emergence of specialized forms of the language. The learning requirements of each segment differ. For instance, in K-12, students learn English for a better understanding of the curriculum, while in higher education, Chinese students learn English to crack entrance examinations.
Furthermore, in the corporate sector, knowledge of English is necessary for better communication and improved trade relations. Additionally, from the market players' perspective, the offerings are mainly classified as specialized vocational English and academic English. This has made it easier for many companies to identify opportunities and choose the appropriate learner segment in the Chinese language learning sector. Thus, such factors are expected to drive China English language training market growth during the forecast period.
The inclusion of English in formal education is a challenge that affects market growth. Owing to the increase in globalization, many Chinese companies are considering expanding businesses outside of the country. Therefore, there is a growing demand for courses on English language learning and globally recognized high school qualifications. Since China is a major exporter in the world, it is of critical importance that English language training (ELT) market in China players and various small and medium-sized businesses (SMBs) operating in the market be fluent in English.
Furthermore, in the higher education sector, English is compulsory, and students must write an English proficiency test called the college English test (CET) for test preparation. CET is a standardized test developed by the Ministry of Education of China. Additionally, the number of students majoring in the English language group is much smaller when compared to non-English major students, with varying English curriculums, different exams, and different goals. Therefore, the inclusion of English language learning in formal higher education colleges is one of the main challenges hindering China English language training market growth during the forecast period.
The China ELT market development analysis report includes the adoption lifecycle of the market, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the China English language training market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The China English language training market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In recent years, China's ELT sector has witnessed remarkable growth, fueled by the country's burgeoning economy and the increasing importance of English proficiency in various areas of studies. With competition soaring, institutions and teachers are continually adapting their way of teaching to meet the demands of the Chinese market. English is considered an important skill in China for educational, professional, and personal reasons. The demand for English language education in China has been growing rapidly in recent years. Further, key players in the ELT market and many multinational companies and language schools have established a presence in the China ELT market. Also, online English learning platforms are gaining popularity among Chinese learners due to convenience and flexibility.
Technological advancements have played a pivotal role, with the proliferation of digital resources such as textbooks, online assessment tools, and immersive listening and reading platforms enhancing the learning experience. However, traditional aspects like writing, vocabulary, grammar, and pronunciation remain fundamental to achieving fluency. Despite the vast challenges posed by such a dynamic market, opportunities abound for both established players and newcomers. Understanding the Chinese ELT market's nuances and intricacies is paramount for business success, as China's market economy continues to evolve. In conclusion, navigating China's English language teaching landscape requires a comprehensive grasp of the ELT market, coupled with innovative approaches to meet the diverse needs of Chinese learners.
Students aiming for study abroad programs are increasingly focused on language testing and assessments, with test preparation for English certification, business English, and academic English. Intensive English programs and English immersion programs are popular, catering to children's English education, teen English education, and adult English education. Language labs, teaching materials, and English textbooks play a key role in language schools and teacher training programs, ensuring that English language teachers are well-prepared. Focus areas include fluency development, accent reduction, and conversational English to improve speaking, listening, reading, and writing skills.
Market Scope |
|
Report Coverage |
Details |
Page number |
151 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 24.28% |
Market Growth 2024-2028 |
USD 144.85 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
23.75 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ALO7 Network Technology Co. Ltd., Beijing BISS International School, Berlitz Corp., ChinaEDU Corp., EF Education First Ltd., Enux Education Ltd., Georg von Holtzbrinck GmbH and Co. KG, italki HK Ltd., IXL Learning Inc., Language Link International, Oxford University Press, Pearson Plc, Puxin Education Technology Group, Ruisi Tianjin Education Information Consulting Co. Ltd., Springer Verlag GmbH, TAL Education Group, Tianjin Ruili Tiancheng Education Consulting Co. Ltd., TutorABC International Ltd., Udemy Inc., and WSE Hong Kong Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and condition analysis for the market projection period. |
Customization purview |
If our China ELT market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Age Group
7 Market Segmentation by End-user
8 Market Segmentation by Method
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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