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English Language Training Market in China by End-user and Learning methods - Forecast and Analysis 2022-2026

  • Published: Sep 2022
  • Pages: 115
  • SKU: IRTNTR40432
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According to a research report English language training (elt) market in China, will witness a growth of 18.67 % at a CAGR of 19.75% which is expected to increase by USD 70.81 billion for the forecast period 2021 to 2026.

This English language training (elt) market in China research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the English language training (elt) market in China segmentations by end-user (institutional learners and individual learners) and product (classroom-based, online, and blended). The English language training (elt) market in China report also offers information on several market vendors, including Age of Learning inc., ALO7 Network Technology Co. Ltd., Berlitz Corp., ChinaEDU Corp., EF Education First Ltd., Enux Education Ltd., italki HK Ltd., Macmillan Education Ltd., Meten Edtechx Education Group Ltd, New Oriental Education and Technology Group inc., Oxford University Press, Pearson Plc, Puxin Education Technology Group, RISE Education Cayman Ltd., Rosetta Stone Ltd., Swansea University, TAL Education Group, iTutorGroup Ltd., Udemy inc., and WSE Hong Kong Ltd. among others.

What will the English Language Training (ELT) Market Size in China be During the Forecast Period?

English Language Training (ELT) Market in China Size

Download Report Sample to Unlock the English Language Training (ELT) Market Size in China for the Forecast Period and Other Important Statistics

 

English Language Training (ELT) Market in China: Key Drivers, Trends, and Challenges

Our researcher studied the historical data for years, with 2021 as the base year, and 2022 as the estimated year, and produced drivers, trends, and challenges for the English language training (elt) market in China. During the COVID-19 pandemic, the demand of the English language training (elt) market in China has been impacted a lot accelerating but with a holistic analysis of drivers will help in exact demands and refining marketing strategies to gain a competitive advantage.

Key English Language Training (ELT) Market Driver in China

The rise in the number of international schools is one of the major drivers impacting the English language training market growth. Owing to the growing demand for ELT and increasing job prospects for English-speaking individuals, a rising number of regional students are opting to enroll in international schools. The major factor catering to the growth of the market is the rising demand for globally recognized high school qualifications. The emergence of private Chinese-owned bilingual schools offering international learning is further catering to the growth of the ELT market in China. To enroll in these international schools, students must learn and be fluent in the English language. Since Chinese parents also intend to their children in international schools, the demand for ELT has surged. Moreover, because of the growing popularity and need for the English language in these international schools, many students are opting for ELT training, resulting in the further growth of the market focus in China during the forecast period.

Key English Language Training (ELT) Market Trend in China

The radical shift toward specialized forms of English learning is one of the major trends influencing the English language training market growth. Owing to the growing popularity of English language learning in the Chinese province, there is an emergence of specialized forms of the language. The learning requirements of each segment differ. For instance, in K-12, students learn English for a better understanding of the curriculum, while in higher education, Chinese students learn English to crack entrance examinations. Meanwhile, in the corporate sector, knowledge of English is necessary for better communication and improved trade relations. This has led to the evolution of specialized forms of ELT programs. From the vendors' perspective, the offerings are mainly classified as Specialized Vocational English and Academic English. This has made it easier for many vendors to identify opportunities and choose the appropriate learner segment in the Chinese language learning market. All these factors fuel the growth of the ELT market in China during the forecast period.

Key English Language Training (ELT) Market Challenge in China

The availability of an increasing number of open-source materials is one of the major challenges impeding the English language training market growth in China. The free courses include content from the basic level to the intermediate level. However, a certain fee is charged for the advanced level courses, which varies from a few dollars. The ABCmouse English Language Learning app helps children aged 3-8 years to learn English. Duolingo and Memrise help students in active learning using gamification. in addition, there are varieties of eBooks and online videos that correspond to teaching the basics of English in China. in addition, MOOCs are holistic, covering broad aspects of a given subject. Therefore, for certain online courses, users prefer to enroll in the relevant open-source. All these factors hinder the growth of the focused market in China during the forecast period.

This English language training (elt) market analysis in China report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the English language training (ELT) market in China as a part of the global education market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the English language training (elt) market in China during the forecast period.

Who are the Major English Language Training (ELT) Market Vendors in China?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Age of Learning inc.
  • ALO7 Network Technology Co. Ltd.
  • Berlitz Corp.
  • ChinaEDU Corp.
  • EF Education First Ltd.
  • Enux Education Ltd.
  • italki HK Ltd.
  • Macmillan Education Ltd.
  • Meten Edtechx Education Group Ltd
  • New Oriental Education and Technology Group inc.
  • Oxford University Press
  • Pearson Plc
  • Puxin Education Technology Group
  • RISE Education Cayman Ltd.
  • Rosetta Stone Ltd.
  • Swansea University
  • TAL Education Group
  • iTutorGroup Ltd.
  • Udemy inc.
  • WSE Hong Kong Ltd.

 

This statistical study of the English language training (elt) market in China encompasses successful business strategies deployed by the key vendors. The English language training (elt) market in China is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The report English language training (ELT) market in China contains comprehensive market knowledge and an in-depth vendor landscape add on to an analysis of the key vendors.

English Language Training (ELT) Market in China Value Chain Analysis 

Our in-house experts produce extensive information on the value chain, and parent market of the English language training (elt) market in China which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

The report has further elucidated other innovative approaches being followed by service providers to ensure a sustainable market presence.

What are the Revenue-generating End-user Segments in the English Language Training (ELT) Market in China?

English Language Training (ELT) Market in China Share

To gain further insights on the market contribution of various segments Request a PDF Sample

The growth of the English language training market share in China by the institutional learner's segment has been significant. The ELT market in China by institutional learners is expected to grow steadily during the forecast period. The institutional learners segment constitutes pre-K-12, higher education, and the corporate sectors.

This report provides an accurate prediction of the contribution of all the segments to the growth of the English language training (elt) market size in China and actionable market insights on post-COVID-19 impact on each segment.

 

English Language Training (ELT) Market Scope in China

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 19.75%

Market growth 2022-2026

USD 70.81 billion

Market structure

Fragmented

YoY growth (%)

18.67

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Age of Learning inc., ALO7 Network Technology Co. Ltd., Berlitz Corp., ChinaEDU Corp., EF Education First Ltd., Enux Education Ltd., italki HK Ltd., Macmillan Education Ltd., Meten Edtechx Education Group Ltd, New Oriental Education and Technology Group inc., Oxford University Press, Pearson Plc, Puxin Education Technology Group, RISE Education Cayman Ltd., Rosetta Stone Ltd., Swansea University, TAL Education Group, iTutorGroup Ltd., Udemy inc., and WSE Hong Kong Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this English Language Training (ELT) Market Report in China?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive English language training (elt) market in China growth during the next five years
  • Precise estimation of the English language training (elt) market size in China and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the English language training (elt) industry across China
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of English language training (elt) market vendors in China

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Learning Method
    • Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 07: Parent market
    • Exhibit 08: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 09: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 10: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 11: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 12: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 13: Chart on China: Year-over-year growth 2021-2026 (%)
      • Exhibit 14: Data Table on China: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 15: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 16: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 17: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 18: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 19: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 20: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 21: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by End-user

    • 5.1 Market segments
      • Exhibit 22: Chart on End-user - Market share 2021-2026 (%)
      • Exhibit 23: Data Table on End-user - Market share 2021-2026 (%)
    • 5.2 Comparison by End-user
      • Exhibit 24: Chart on Comparison by End-user
      • Exhibit 25: Data Table on Comparison by End-user
    • 5.3 Institutional learners - Market size and forecast 2021-2026
      • Exhibit 26: Chart on Institutional learners - Market size and forecast 2021-2026 ($ million)
      • Exhibit 27: Data Table on Institutional learners - Market size and forecast 2021-2026 ($ million)
      • Exhibit 28: Chart on Institutional learners - Year-over-year growth 2021-2026 (%)
      • Exhibit 29: Data Table on Institutional learners - Year-over-year growth 2021-2026 (%)
    • 5.4 Individual learners - Market size and forecast 2021-2026
      • Exhibit 30: Chart on Individual learners - Market size and forecast 2021-2026 ($ million)
      • Exhibit 31: Data Table on Individual learners - Market size and forecast 2021-2026 ($ million)
      • Exhibit 32: Chart on Individual learners - Year-over-year growth 2021-2026 (%)
      • Exhibit 33: Data Table on Individual learners - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by End-user
      • Exhibit 34: Market opportunity by End-user ($ million)

    6 Market Segmentation by Learning Method

    • 6.1 Market segments
      • Exhibit 35: Chart on Learning Method - Market share 2021-2026 (%)
      • Exhibit 36: Data Table on Learning Method - Market share 2021-2026 (%)
    • 6.2 Comparison by Learning Method
      • Exhibit 37: Chart on Comparison by Learning Method
      • Exhibit 38: Data Table on Comparison by Learning Method
    • 6.3 Classroom-based - Market size and forecast 2021-2026
      • Exhibit 39: Chart on Classroom-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 40: Data Table on Classroom-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 41: Chart on Classroom-based - Year-over-year growth 2021-2026 (%)
      • Exhibit 42: Data Table on Classroom-based - Year-over-year growth 2021-2026 (%)
    • 6.4 Online - Market size and forecast 2021-2026
      • Exhibit 43: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 45: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 46: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 6.5 Blended - Market size and forecast 2021-2026
      • Exhibit 47: Chart on Blended - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Data Table on Blended - Market size and forecast 2021-2026 ($ million)
      • Exhibit 49: Chart on Blended - Year-over-year growth 2021-2026 (%)
      • Exhibit 50: Data Table on Blended - Year-over-year growth 2021-2026 (%)
    • 6.6 Market opportunity by Learning Method
      • Exhibit 51: Market opportunity by Learning Method ($ million)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 52: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 53: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 54: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 55: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 56: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 57: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 58: Matrix on vendor position and classification
            • 10.3 Berlitz Corp.
              • Exhibit 59: Berlitz Corp. - Overview
              • Exhibit 60: Berlitz Corp. - Product / Service
              • Exhibit 61: Berlitz Corp. - Key offerings
            • 10.4 ChinaEDU Corp.
              • Exhibit 62: ChinaEDU Corp. - Overview
              • Exhibit 63: ChinaEDU Corp. - Business segments
              • Exhibit 64: ChinaEDU Corp. - Key offerings
              • Exhibit 65: ChinaEDU Corp. - Segment focus
            • 10.5 EF Education First Ltd.
              • Exhibit 66: EF Education First Ltd. - Overview
              • Exhibit 67: EF Education First Ltd. - Product / Service
              • Exhibit 68: EF Education First Ltd. - Key offerings
            • 10.6 italki HK Ltd.
              • Exhibit 69: italki HK Ltd. - Overview
              • Exhibit 70: italki HK Ltd. - Product / Service
              • Exhibit 71: italki HK Ltd. - Key offerings
            • 10.7 New Oriental Education and Technology Group Inc.
              • Exhibit 72: New Oriental Education and Technology Group Inc. - Overview
              • Exhibit 73: New Oriental Education and Technology Group Inc. - Business segments
              • Exhibit 74: New Oriental Education and Technology Group Inc. - Key offerings
              • Exhibit 75: New Oriental Education and Technology Group Inc. - Segment focus
            • 10.8 Oxford University Press
              • Exhibit 76: Oxford University Press - Overview
              • Exhibit 77: Oxford University Press - Business segments
              • Exhibit 78: Oxford University Press - Key offerings
              • Exhibit 79: Oxford University Press - Segment focus
            • 10.9 Pearson Plc
              • Exhibit 80: Pearson Plc - Overview
              • Exhibit 81: Pearson Plc - Business segments
              • Exhibit 82: Pearson Plc - Key offerings
              • Exhibit 83: Pearson Plc - Segment focus
            • 10.10 Puxin Education Technology Group
              • Exhibit 84: Puxin Education Technology Group - Overview
              • Exhibit 85: Puxin Education Technology Group - Product / Service
              • Exhibit 86: Puxin Education Technology Group - Key offerings
            • 10.11 TAL Education Group
              • Exhibit 87: TAL Education Group - Overview
              • Exhibit 88: TAL Education Group - Business segments
              • Exhibit 89: TAL Education Group - Key offerings
              • Exhibit 90: TAL Education Group - Segment focus
            • 10.12 iTutorGroup Ltd.
              • Exhibit 91: iTutorGroup Ltd. - Overview
              • Exhibit 92: iTutorGroup Ltd. - Product / Service
              • Exhibit 93: iTutorGroup Ltd. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 94: Inclusions checklist
                • Exhibit 95: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 96: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 97: Research methodology
                • Exhibit 98: Validation techniques employed for market sizing
                • Exhibit 99: Information sources
              • 11.5 List of abbreviations
                • Exhibit 100: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              English Language Training (ELT) market growth will increase by $80.54 billion during 2020-2025.
              The english language training (elt) market is expected to grow at a CAGR of 22.15% during 2020-2025.
              Technavio has segmented the english language training (elt) market by end user (Institutional learners and Individual learners) ,other1 (Classroom-based, Online, and Blended) , and geographic (APAC, EMEA, and North America).
              Berlitz Corp., ChinaEDU Corp., EF Education First Ltd., italki HK Ltd., iTutorGroup, New Oriental Education and Technology Group Inc., Pearson Plc, Puxin Ltd., TAL Education Group, Xueda Education are a few of the key vendors in the english language training (elt) market.
              APAC will register the highest growth rate of 35.76% among the other regions. Therefore, the english language training (elt) market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              • US
              • UAE
              • China
              • India
              • Australia
              The key factors driving the english language training (elt) market growth are:
              • Increased private investment in online English training vendors
              The english language training (elt) market vendors should focus on grabbing business opportunities from the institutional learners segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis

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