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The enterprise labeling software market is estimated to grow at a CAGR of 6.66% between 2022 and 2027. The size of the market is forecast to increase by USD 127.4 million. The growth of the market depends on several factors, including the rise in the adoption of enterprise labeling, integration of enterprise labeling with the supply chain, and the increase in the adoption of cloud-based labeling applications.
This report extensively covers market segmentation by deployment (on-premise and cloud), end-user (FMCG, retail and e-commerce, healthcare, warehousing and logistics, and others), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Technavio categorizes the global enterprise labeling software market as a part of the global application software market within the global information technology (IT) software market. The parent global IT software market covers companies that are engaged in developing and producing application and system software. It also includes companies offering database management software. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The rise in the adoption of enterprise labeling is notably driving the enterprise labeling software market growth, although factors such as the presence of substitutes may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Enterprise Labeling Software Market Driver
The rise in the adoption of enterprise labeling is notably driving the enterprise labeling software market growth. Enterprise labeling facilitates the linking of the labeling process with various business operations. Integrating enterprise labeling software delivers benefits such as enterprise-level data collaboration, supply chain efficiency, adherence to regulations, and labeling consistency while providing the required flexibility in label printing. Furthermore, enterprise labeling software helps maintain accuracy during the printing process, as accuracy is one of the factors that ensure that companies comply with product information disclosure regulations in their respective industries.
Some of the regulatory standards for enterprise labeling in industries are the GHS, the DSCSA, the Unique Device Identification (UDI) system, and the GS1 General Specifications. Enterprise labeling software helps meet these regulatory standards by ensuring innovative changes and maintaining labeling consistency. For instance, McCormick & Company adopted software labeling from SAP for fast and accurate label printing. Thus, the rising need for enterprise labeling to streamline various business operations is expected to support the growth of the market during the forecast period.
Key Enterprise Labeling Software Market Trend
The demand for dynamic labeling is the primary trend driving the enterprise labeling software market growth. Dynamic labeling is the process of leveraging data from a company's database and configuring the process to manage the frequent modifications in the labeling process. Dynamic labeling introduces agility in the enterprise's labeling process and enables manual changes, and updates the database accordingly. These updates using enterprise labeling software streamline label formatting and printing processes by managing the regional, language, regulatory, and customer-specific information on the labels. Enterprise labeling software vendors are focusing on implementing automated and integrated labeling solutions to meet customers' requirements dynamically while eliminating the need for manually managing the labeling process. This also reduces the inconsistency-related risks in labeling.
Dynamic labeling also enables easy color labeling, which is gaining popularity among companies operating across several end-user segments. The use of color labeling not only facilitates compliance with regulatory policies but also differentiates products. The demand for dynamic labeling is increasing due to the aforementioned advantages. A rise in the demand for dynamic labeling will fuel the adoption of enterprise labeling software during the forecast period.
Key Enterprise Labeling Software Market Challenge
The presence of substitutes is the major challenge hindering the enterprise labeling software market growth. There are two major substitutes for enterprise labeling software, which include the use of ERP for labeling and localized labeling processes that are popular among SMEs. The ERP-integrated labeling process is still in the nascent stage but can potentially become a major threat to enterprise labeling software vendors. However, the localized labeling process is very popular among SMEs, especially among small retailers. Many companies use enterprise applications, such as ERP instead of labeling software.
Furthermore, several vendors are developing ERP solutions that integrate enterprise labeling capabilities in them. The introduction of such advanced solutions will adversely affect the market during the forecast period. However, ERP-integrated labeling is currently not an effective tool to cater to all the labeling needs of enterprises across different end-user segments. Moreover, there are several small- and medium-sized retail merchants that offer localized label printing solutions at a low cost. The increased penetration of such localized solutions for label printing (barcodes and QR codes) will hinder the market's growth during the forecast period.
Key Enterprise Labeling Software Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Enterprise Labeling Software Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aulux Corp. Ltd. - The company offers enterprise labeling software, namely Barcode Label Maker Enterprise Edition as its key offering. Under its unified segment, the company provides bar code designing and generating software for organizations.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the on-premise segment will be significant during the forecast period. The on-premise segment is dominating the global enterprise labeling software market in 2022. On-premise enterprise labeling software is installed and runs on systems on the premises of the organization utilizing the product rather than at a remote facility such as a cloud or a server farm.
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The on-premise segment was valued at USD 155.06 million in 2017 and continue to grow by 2021. The enterprise labeling software is made up of databases and modules that work together to meet the special requirements of large businesses regarding the automation of corporate-wide business systems and their functions. On-premise enterprise labeling software solutions and services offer a high level of confidence in the security of servers to end-users. Thus, with the increasing adoption of on-premise enterprise labeling software by large enterprises, the market is expected to witness steady growth during the forecast period.
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APAC is projected to contribute 43% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is expected to register the highest growth rate in the market during the forecast period. The market in APAC is witnessing an increase in the number of end-users from the food and beverage, personal care products, and pharmaceutical industries. As a result of this, many vendors are investing heavily in enterprise labeling software, which will contribute to the growth of the market during the forecast period. The rapid evolution of printing from the analog mode to the digital mode across APAC is another factor that drives the adoption of enterprise labeling software in the region. Hence, many companies are investing heavily in digital label printing solutions.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for APAC. However, in 2021, due to the availability of COVID-19 vaccines and the large-scale vaccination drives carried out by the governments of countries in APAC, activities in end-user industries gradually resumed and reached normal levels. Therefore, the demand for enterprise labeling software solutions has increased, which is expected to spur the growth of the regional market during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Deployment (On-premise and Cloud), End-user (FMCG, Retail and e-commerce, Healthcare, Warehousing and logistics, and Others), and Geography (APAC, North America, Europe, Middle East and Africa, and South America).
Enterprise Labeling Software Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.66% |
Market growth 2023-2027 |
USD 127.4 million |
Market structure |
Fragmented |
YoY growth (%) |
6.42 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 43% |
Key countries |
US, China, Japan, India, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
AstroNova Inc., Aulux Corp. Ltd., Cristallight Software, CYBRA Corp., Data Systems International, DDi, Esko Graphics BV, Freyr Software Services, Innovatum Inc., Kallik Ltd., Linn Systems Ltd., Loftware Inc., OPAL Associates Holding AG, PSI Systems Inc., RF SMART, Seagull Scientific Inc., TEC IT Datenverarbeitung, Teklynx Newco SAS, Tharo Systems Inc., and Wasp Barcode Technologies |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Deployment
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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