Enjoy complimentary customisation on priority with our Enterprise License!
Breastfeeding supplies are equipment that assists lactating mothers to express and store milk for later use. Most breastfeeding supplies aid in the direct expression of pumped breast milk into a bottle to store for later use. These supplies can also be used to stimulate lactation in mothers who have an irregular milk flow. In Europe, factors such as increasing number of women in the workforce will have a positive effect on the breastfeeding supplies market during the forecast period. With the hectic lifestyle of working women, the need to store breast milk for later use is on the rise. Moreover, the increase in disposable income gives women the financial freedom to buy such products. Also, the widespread availability of a vast array of convenient breastfeeding supplies is a primary factor that will help to spur growth in the market for breastfeeding supplies in Europe. A comprehensive market research carried out by the analysts at Technavio has shown that the market will grow steadily at a CAGR of more than 4% by 2020.
Technavio’s market research analysts have estimated factors like the introduction of convenient and easy-to-use products like nursing bras and breast pumping bras to impel market growth during the predicted period. To make the process of expressing breast milk easier, manufacturers are now offering nursing bras or breast pumping bras which eliminate the need to continuously hold the breastfeeding pump in place without causing discomfort to the mother. For instance, Lansinoh's hands-free pumping bra is a reliable and popular breast pumping bra available in the market. These products are getting increasingly popular in recent times which will result in the augmented adoption of breastfeeding supplies in Europe.
During 2015, the breast milk storage and feeding supplies segment dominated this market and accounted for nearly 55% of the market share. This segment will continue to dominate the market and is envisaged to account for the largest share of the market by 2020. Technological advancements and growing number of working women will foster the growth of this market during the forecast period.
In this market study, analysts have estimated the offline sales segment to dominate this market during the forecast period. At present, this segment accounts for a market share of approximately 89% and the prospects for its growth will be driven by the experiential benefits that offline modes offer to the buyers. Most parents prefer buying baby products from brick-and-mortar stores rather than online stores. Since parents prefer a hands-on experience before purchasing anything for their babies, the growth prospects for the offline sales segment will have a positive outlook until 2020.
The breastfeeding supplies market in Europe is consolidated with the presence of only a few well-established providers. In this market, challenges such as advances in innovations and changes in consumer preferences pose significant risks to the suppliers. To survive and succeed in this competitive market, it has become imperative for vendors to distinguish their products and services by formulating a clear and unique value proposition.
Top vendors in this market are -
Other prominent vendors are Babisil, Bobo, Chicco, Comotomo, Evenflo, Lansinoh mOmma, Lovi, MAM, Nip, Nuby, Playtex, Richell, and Summer Infant.
Technavio also offers customization on reports based on specific client requirement.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: European Union: Profile
PART 06: Global baby care market: Overview
PART 07: Market landscape
PART 08: Market segmentation by product type
PART 09: Market segmentation by retail formats
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 16: Appendix
PART 17: Explore Technavio
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.