Smart Home M2M Market in Western Europe 2016-2020

  • Published: Jun 2016
  • Pages: 75
  • SKU: IRTNTR9445

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This market research study presents a comprehensive analysis of the smart home M2M market in Western Europe by application (energy management and climate control systems, security and access control systems, lighting control systems, home appliances, home entertainment systems, and healthcare systems). The leading vendors in the market are British Gas, Deutsche Telekom, Honeywell International, Samsung, and Vodafone.

Overview of the smart home M2M market in Western Europe

The smart home M2M market in Western Europe is envisaged to witness exponential growth and will post an impressive CAGR of more than 39% over the forecast period. With the increasing installation of smart meters, the smart home market in Western Europe is anticipated to have a positive outlook in the coming years. Smart meters offer a broad range of interactive and intelligent home solutions.  They allow the end users to manage their energy usage efficiently by providing the consumption details at every point in time. Moreover, a smart meter combined with an in-home display provides the real-time information of the gas and electricity use to the energy supplier so the electricity bill can be sent without having to check the reading on the home meter physically. Therefore, with the increasing installation of these smart home systems and devices, peak demand rates, and blackouts can be avoided to a significant extent. This is driving the government in the UK to install smart meters readily in homes, which is expected to propel this market’s growth prospects during the predicted period.

In this market research study, the analysts have deduced factors such as innovations in smart elevators and smart detectors as one of the emerging trend spurring the growth prospects for this market. Smart elevators can process the signals from human postures and gestures with the help of a moving camera. Also, the introduction of next-generation, smart detectors like Birdi is likely to contribute to the growth of this market. Smart detectors test the quality and purity of air and send alerts to the user’s smartphones regarding fire, the presence of allergens in the air, and smoke and carbon monoxide levels. With the rapid adoption of these smart technologies, the smart home M2M market in Western Europe is likely to witness promising growth in the future.

Segmentation by application and analysis of the smart home M2M market in Western Europe

  • Energy management and climate control systems
  • Security and access control systems
  • Lighting control systems
  • Home appliances
  • Home entertainment systems
  • Healthcare systems

During 2015, the energy management and climate control systems segment dominated the market and is expected to reach more than USD 5 billion by 2020. The growth of this segment is attributed to the increasing penetration of Internet and the growing awareness of cloud services among consumers. Moreover, the market is also driven by the emergence of wireless technologies such as ZigBee and Wi-Fi. Energy management systems are being widely adopted in Western Europe to manage electricity inside a building which will aid in this segment’s growth until the end of 2020.

Competitive landscape and key vendors

The smart home M2M market in Western Europe is highly fragmented and comprises telecommunication operators, platform providers, chip providers, device manufacturers, and OEMs. The competition is anticipated to intensify with well-established players like Google and Microsoft entering the market to capitalize on its high growth potential.  Many leading players are playing a vital role in the smart home market, which includes established telecom networks like BT and Vodafone.

The leading vendors in the market are -

  • British Gas
  • Deutsche Telekom
  • Honeywell International
  • Samsung
  • Vodafone

Other prominent vendors in the market include August, Bosch, BT, Cisco, Control4, Currys, Cyber Homes, EE, Electrolux, GE, Home Automation Company, Home Smart Home, HomeWizard, LG, Myfox, Nest, Panasonic, SmartThings, TeliaSonera, UK Automation, and Whirlpool.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the smart home M2M market in Western Europe?
  • What are the key market trends impacting the growth of the smart home M2M market in Western Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the smart home M2M market in Western Europe?
  • What are the trending factors influencing the market shares of Western Europ?
  • What are the key outcomes of the five forces analysis of the smart home M2M market in Western Europe?

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Related reports:

A smart home comprises an intrinsic network, home automation system, and an intelligent control system as its primary components. It is equipped with digital devices, home appliances, and other equipment that are interconnected and can be accessed by the user with the help of a smart device from a remote location. Smart homes provide a comfortable experience for the consumers as it can readily manage a wide variety of applications including home automation, home security, energy management, home cloud, and e-health services.

The report, smart home M2M market in Western Europe is part of Technavio’s ICT research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as automatic identification system, cloud computing, data center, enterprise application, IT security, ITO and BPO, and product lifecycle management. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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