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The Europe Personalized Gifts Market size is estimated to grow by USD 3.96 billion at a CAGR of 7.57% between 2023 and 2028. The report includes a comprehensive outlook on the Europe Personalized Gifts Market offering forecasts for the industry segmented by Product, which comprises non-photo personalized gifts, and photo personalized gifts. Additionally, it categorizes Distribution Channel into B2C and B2B. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
The rising influence of social media in showcasing personalized gift ideas is notably driving market growth. Social media influence has become a driving force in shaping consumer behaviours and preferences in Europe, significantly impacting various industries, including the Europe - personalized gifts market. According to the European Commission data, social networks constituted the predominant form of social media in 2021, accounting for 56% of usage. Moreover, social media platforms facilitate direct engagement between consumers and personalized gift businesses. Companies utilize these channels to showcase their craftsmanship, share customer testimonials, and announce promotions. Interactive features, such as polls and Q and A sessions, enable businesses to gather insights into consumer preferences, refining their offerings to meet evolving demands. Thus, the rising influence of social media is expected to drive the growth of the market during the forecast period.
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The rise of e-commerce and online shopping is an emerging trend shaping the market growth. The rise of e-commerce and online shopping has revolutionized the way consumers shop and access personalized gift options. Online shopping has made it easier for consumers in Europe to browse and purchase merchandise from a variety of retailers. With just a few clicks, consumers can now choose from a wide range of goods in various categories, including clothing, electronics, household items, and gifts. One of the key benefits of online shopping is the convenience it offers. With the presence of many online stores, consumers can easily access personalized gift options. One of the most popular online stores in the UK is Contrado Imaging Ltd (Bags of Love).
However, the e-commerce boom has not only democratized retail but also provided small businesses with unprecedented access to a global customer base. It has redefined supply chains, logistics, and customer interactions, emphasizing the need for seamless online experiences. Thus, as the e-commerce landscape continues to evolve, the market is expected to witness growth during the forecast period.
Seasonal demand for personalized gift products is a significant challenge hindering market growth. In Europe, the sales of personalized gifts are higher during holidays. Thus, the demand for such gifts is seasonal. This adds to the degree of uncertainty in the Europe - personalized gifts market, which limits the growth of the market. Depending on the demand for personalized gifts, personalized gift companies may register additional peaks during international holidays such as Easter, Valentine's Day, Mother's Day, Halloween, Thanksgiving Day, Christmas, and New Year. In the UK, the sale of photo cards mostly occurs during every festive season. This is a huge challenge when forecasting the demand for a specific gift product.
Additionally, the low off-season demand for personalized gifts can be attributed to the limited availability of online customer engagement tools. Thus, the companies in the Europe - personalized gifts market ought to invest in additional measures to ensure visibility during off-season times. Thus, the above-mentioned factors are expected to hinder the growth of the market during the forecast period.
The non-photo personalized gifts segment is estimated to witness significant growth during the forecast period. The non-photo personalized gifts segment includes unique items that can be personalized with text or monograms, making them a great gift idea for various occasions such as weddings, birthdays, festivals, and other events. This includes customized jewellery, engraved keychains, personalized stationery, and much more.
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The non-photo personalized gifts segment was the largest and was valued at USD 4.59 billion in 2018. Another example is personalized stationery, which can include monogrammed notepads or personalized pens. This is a great gift idea for someone who enjoys writing or is in a profession that requires it. It adds a personal and professional touch to their work. Not Another Bill Ltd offers personalized stationery products such as personalized notebooks, personalized pens, and more. Additionally, Engraved keychains are also a popular non-photo personalized gift item. These can be customized with a name, message, or important date and are often given as a sentimental gift to commemorate a special occasion. In addition to these examples, there is an endless variety of non-photo personalized gifts available, from custom-made phone cases to personalized mugs and glasses. Thus, the above-mentioned factors are expected to propel the demand for non-photo personalized gifts, which will drive the growth of the non-photo personalized gifts segment in the market during the forecast period.
Based on the distribution channel, the market has been segmented into B2C and B2B. The B2C segment will account for the largest share of this segment.? The B2C segment targets individual consumers, allowing them to directly purchase personalized gifts for personal use or gifting purposes. B2C distribution channels are consumer-centric, leveraging e-commerce platforms, speciality stores, and retail outlets to reach a broad audience seeking personalized items for various occasions. Moreover, the B2C distribution channel embraces the diverse preferences of individual consumers, offering a wide range of products from custom jewellery and engraved home decor to personalized clothing and accessories. As consumers increasingly turn to online shopping, the B2C segment will continue to be instrumental in driving the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Card Factory Plc - The company offers personalized gifts such as Personalised Square photo canvas and ceramic full photo mugs.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Europe Personalized Gifts Market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Europe Personalized Gifts Market Scope |
|
Report Coverage |
Details |
Page number |
144 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.57% |
Market Growth 2024-2028 |
USD 3.96 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.49 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Belcraft Inc., Card Factory Plc, Cimpress Plc, Contrado Imaging Ltd., funkypigeon.com Ltd., Gift Inspiration Ltd., Gift Universe Group, Hallmark Card Inc., manuBIMsoft Ltd., Mars Inc., Moonpig.com Ltd., Not Another Bill, Notonthehighstreet Enterprises Ltd., Personal Creations, Photobox Ltd., Printerpix, Sixty Stores Ltd., smartphoto EU, Snapfish, Spreadshirt Inc., and YourSurprise.com BV |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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