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The small kitchen appliances market in Europe size is estimated to grow by USD 3,800.15 million between 2022 and 2027 accelerating at a CAGR of 5.23%.
The market's growth depends on factors such as the increasing popularity of premium, innovation, compliance with international safety guidelines, and different types of kitchen designs. Some of the upcoming market trends include the expansion of the distribution network (including omnichannel distribution) and multi-channel marketing, digital marketing and social media complementing market growth, and increased adoption of smart household appliances.
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The food preparation and cooking segment has the highest contribution in the market in terms of product. These include small cooking appliances such as coffee makers, blenders, sandwich makers, food processors, popcorn poppers, pizza makers, electric pressure cookers, electric rice cookers, electric skillets and grillers, slow cookers, multi cooker, toasters, and electric fryers. The major drivers for this segment are the introduction of new and advanced product lines, such as smart appliances. The primary market is the UK. The European consumer base is witnessing a notable increase in health-conscious consumers adopting home-cooked healthy food, increasing the demand such as mixers, juicers, and blenders. Such factors will positively impact the growth of the food preparation and cooking segment of the market during the forecast period.
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The offline distribution channel comprises hypermarkets, convenience stores, clubhouse stores, specialty stores, and department stores. Specialty stores In 2021, specialty stores accounted for the largest share of the offline distribution channel. These include brand-owned, multi-brand household appliance stores, home decor, and home improvement stores and offer a wide range of these products of different brands and price ranges. Hypermarkets and clubhouse stores offer a variety of brands and stock-keeping units (SKUs) at competitive prices. Some factors considered while purchasing products from hypermarkets and clubhouse stores are convenience, significant SKUs, and a wide brand variety. companies are also establishing strategic alliances with household appliance retail chains. companies are also driving sales by implementing different marketing strategies. These partnerships and alliances will help showcase products properly and help the vendor study the market, which will aid in catering to region-specific demand.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AGA Rangemaster Ltd. - The company focuses on manufacturing home appliances such as cookers, refrigerators, stoves, and cookware. The key offerings of the company include these products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Technological advancements have changed consumer preferences, leading to increased demand for innovative and eco-friendly in Europe. companies are continuously engaging in research and development to stay competitive and expand their product portfolios to meet evolving customer needs. Premium pricing for technologically advanced appliances is becoming more prevalent, and the market is witnessing significant growth due to this trend.
The online market has seen significant growth in recent years due to the adoption of the multi-channel business model by companies and the growth of online retail sales channels. Online retailing is becoming increasingly successful due to increased customer outreach and cost-cutting measures in inventory management. The segment is expected to grow faster than the offline segment due to increased Internet connectivity, adoption of mobile devices, and rising consumer awareness. Additionally, the rise in employment, especially among women, has further driven sales through the online retail channel and is expected to impact the market during the forecast period positively.
The prices depend on several factors, such as raw material costs, labor costs, transportation costs, and marketing costs. Fluctuations in the prices of raw materials and fuel affect transportation costs and, in turn, increase the end product's price. This challenges manufacturers to produce efficient and innovative products while maintaining a competitive price. Moreover, reducing profit margins can impact operational costs and R&D.
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The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027.
The market is witnessing a transformation driven by connected technologies and the demand for tech-savvy solutions. Consumers are seeking appliances that not only elevate their living standards but also reduce manual efforts while delivering effective results. Manufacturers are adding value-added features to products like air fryers to enhance the cooking experience and provide healthier cooking options. In the Microwave Ovens Segment, microwave ovens are evolving beyond just reheating food to disinfect kitchen items, making citrus fruits juicier, heating beauty products, roasting garlic, de-crystallizing honey, and proofing bread.
This market growth is fueled by rising purchasing power, urbanization, and a working population with a hectic lifestyle seeking convenient lifestyle patterns. Energy consumption is also a focus, with products becoming more cost-effective and energy-efficient. The rise of Smart Homes with modern homes equipped with internet connection and networked devices caters to the tech-savvy young generation and the growing number of internet users.
Market Scope |
|
Report Coverage |
Details |
Page number |
146 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.23% |
Market growth 2023-2027 |
USD 3,800.15 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.01 |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AB Electrolux., AGA Rangemaster Ltd., Behmor Inc., Breville USA Inc., BSH Hausgerate GmbH, Cuisinart, Haier Smart Home Co. Ltd., HANGZHOU ROBAM APPLIANCES Co. Ltd., Koninklijke Philips NV, LG Electronics Inc., Miele and Cie. KG, Morphy Richards, Panasonic Holdings Corp., Rallison Appliances Pvt. Ltd., Robert Bosch GmbH, Samsung Electronics Co. Ltd., SEB SA Co., Toshiba Corp., Whirlpool Corp., and WINIA Electronics Co. Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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