Enjoy complimentary customisation on priority with our Enterprise License!
The Europe small kitchen appliances market size is estimated to grow by USD 4.63 billion, at a CAGR of 5.98% between 2023 and 2028. The market's expansion hinges on several key factors. Firstly, there is a rising preference for premium products and services, reflecting a growing consumer inclination towards quality and enhanced experiences. Innovation plays a crucial role as well, driving advancements in kitchen technologies and designs that cater to evolving consumer needs and preferences. Compliance with international safety standards is another pivotal factor, ensuring products meet rigorous guidelines and regulations, thereby enhancing trust and reliability in the market. Additionally, the diversity in kitchen designs, ranging from traditional to modern and customized solutions, fosters market growth by catering to a broad spectrum of consumer tastes and functional requirements. These factors collectively contribute to shaping a dynamic marketplace that continually adapts to meet the demands of an increasingly discerning and diverse consumer base.
To learn more about this report, View Sample PDF
The food preparation and cooking segment has the highest contribution in the market in terms of product. These include small cooking appliances such as coffee makers, blenders, sandwich makers, food processors, popcorn poppers, pizza makers, electric pressure cookers, electric rice cookers, electric skillets and grillers, slow cookers, multi cooker, toasters, and electric fryers.
Get a glance at the market contribution of various segments View Sample PDF
The food preparation and cooking segment was valued at USD 6.30 billion in 2018. The major drivers for this segment are the introduction of new and advanced product lines, such as smart appliances. The primary market is the UK. The European consumer base is witnessing a notable increase in health-conscious consumers adopting home-cooked healthy food, increasing the demand such as mixers, juicers, and blenders. Such factors will positively impact the growth of the food preparation and cooking segment of the market during the forecast period.
Take a quick look at various segments. View the Report Sample PDF
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AGA Rangemaster Ltd. - The company focuses on manufacturing home appliances such as cookers, refrigerators, stoves, and cookware. The key offerings of the company include these products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market encompasses a range of products designed to enhance the efficiency and convenience of culinary operations in the modern kitchen. Key categories include blenders, food processors, air fryers, coffee makers, microwave ovens, toasters, and other specialized appliances. Consumers increasingly seek value-added features such as automated functions, easy-to-clean designs, and smart home integration. Appliances like air fryers and blenders have gained popularity for their ability to prepare healthy meals with minimal manual effort. Coffee makers and microwave ovens remain staples for reheating food and making quick meals. Newer trends include using small kitchen appliances for disinfecting kitchen items, heating beauty products, roasting garlic, de-crystallizing honey, proofing bread, and more. The market is driven by rising purchasing power, urbanization, and the growing interest in gourmet food preparation along with the integration of AI and IoT technologies. With an internet connection, consumers can access a wealth of recipes and cooking techniques, further fueling demand for these appliances. Overall, the small kitchen appliances market continues to evolve, offering consumers innovative solutions to streamline their culinary experiences.
Technological advancements have changed consumer preferences, leading to increased demand for innovative and eco-friendly in Europe. companies are continuously engaging in research and development to stay competitive and expand their product portfolios to meet evolving customer needs. Premium pricing for technologically advanced appliances is becoming more prevalent, and the market is witnessing significant growth due to this trend.
The online market has seen significant growth in recent years due to the adoption of the multi-channel business model by companies and the growth of online retail sales channels. Online retailing is becoming increasingly successful due to increased customer outreach and cost-cutting measures in inventory management. The segment is expected to grow faster than the offline segment due to increased Internet connectivity, adoption of mobile devices, and rising consumer awareness. Additionally, the rise in employment, especially among women, has further driven sales through the online retail channel and is expected to impact the market during the forecast period positively.
The prices depend on several factors, such as raw material costs, labor costs, transportation costs, and marketing costs. Fluctuations in the prices of raw materials and fuel affect transportation costs and, in turn, increase the end product's price. This challenges manufacturers to produce efficient and innovative products while maintaining a competitive price. Moreover, reducing profit margins can impact operational costs and R&D.
Get a detailed analysis of drivers, trends, and challenges View the Report Sample
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
The market research report provides comprehensive data, with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
You may also interested in below market reports:
Small kitchen appliances have become essential tools for home cooks and food enthusiasts, offering functionality, convenience, and efficiency in culinary operations. These appliances include blenders, food processors, air fryers, coffee makers, microwave ovens, toasters, and more. Value-added features, such as smart home connectivity and internet compatibility, are increasingly popular among tech-savvy young consumers. Blenders and food processors help in quick and easy preparation of various dishes, while air fryers offer a healthier alternative to deep frying. Coffee makers provide the perfect cup of coffee every time, and microwave ovens offer convenience in reheating food and even heating beauty products.
Further, small kitchen appliances also cater to specialized culinary needs, such as roasting garlic, de-crystallizing honey, proofing bread, and more. The rising purchasing power, urbanization, and compliance with safety and energy regulations are driving the growth of the small kitchen appliances market. Advances in technology have led to multifunction capabilities, making these appliances more versatile than ever before. Consumers are increasingly interested in gourmet food preparation and are willing to invest in specialized appliances to enhance their cooking and baking experiences. Despite production costs, the demand for small kitchen appliances continues to grow, making it an exciting and dynamic category in the consumer goods industry.
Industry Scope |
|
Report Coverage |
Details |
Page number |
149 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.98% |
Market Growth 2024-2028 |
USD 4.63 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.29 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Electrolux group, AGA Rangemaster Ltd., Behmor Inc., Breville Group Ltd., BSH Hausgerate GmbH, Cuisinart, Haier Smart Home Co. Ltd., HANGZHOU ROBAM APPLIANCES Co. Ltd., Koninklijke Philips N.V., LG Electronics Inc., Miele and Cie. KG, Morphy Richards, Panasonic Holdings Corp., Rallison Appliances Pvt. Ltd., Robert Bosch GmbH, Samsung Electronics Co. Ltd., SEB Developpement SA, Toshiba Corp., Whirlpool Corp., and WINIA Electronics Co. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period. |
Customization purview |
If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.