Wine Market in Europe 2015-2019

  • Published: Jan 2016
  • Pages: 64
  • SKU: IRTNTR7394

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Market overview of the wine market in Europe

Technavio’s market research analyst predicts the wine market in Europe to witness a decline at a rate of around 0.62% during the forecast period. The falling production of grapes in Europe is the primary driver for the decline of the market. Adverse weather conditions in the region are affecting the production of grapes, which is the major component of wines. During 2012, Europe witnessed a 62% decline in grape wine production.

The rise in dominance of the US as a wine consumer is also expected to deter the growth of the wine market in Europe. Currently, 39% of the wine consumed is outside Europe, especially in countries such as the US, China, and Argentina.

Product segmentation and analysis of the wine market in Europe

  • Still
  • Sparkling

Still wine dominated the wine market in Europe with a market share of 94% during 2014. However, this segment is expected to witness a decline in share during the forecast period. Siglo and Campo Viejo from Pernod Ricard are the most popular wines in this segment.

Segmentation by distribution and analysis of the wine market in Europe

  • Supermarkets and hypermarkets
  • Specialist retailers
  • Online retail

Supermarkets and hypermarkets led the wine distribution channel in Europe with a market share of 48% during 2014. Supermarkets allow the consumers to indulge in wine tasting before buying; along with making a choice of the origin and ageing of wine suitable to them.

Segmentation by packaging and analysis of the wine market in Europe

  • Glass bottles
  • Liquid cartons
  • Pet bottles
  • Bags in-box
  • Metal beverage can

Glass bottles accounted for nearly 95% of the market share during 2014. In Western Europe, during 2014, nearly half of the wine sold was in glass bottles.

Competitive landscape and key vendors

The wine market in Europe is fragmented due to the presence of numerous producers, wineries and distributors of wine. The providers in the market compete on the basis of several factors such as price, quality, innovation, service, reputation, distribution, and promotion.

The leading vendors in the market are -

  • Caviro
  • Cantine Riunite & CIV
  • Garcia Carrion
  • Accolade Wines
  • Castle Group
  • Italiano Vini

Other prominent vendors in the market include Codorníu, Amvyx, Bacardi, Davide Campari-Milano, Casella, Chateau Mouton Rothschild, Diageo, Pernod Ricard, William Grants & Sons, LVMH Moet Hennessy Louis Vuitton, and Rotkäppchen Mumm.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the wine market in Europe?
  • What are the key market trends impacting the growth of the wine market in Europe?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the wine market in Europe?
  • What are the key outcomes of the five forces analysis of the wine market in Europe?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product

  • Market overview
  • Still wine
  • Sparkling wine

PART 07: Market segmentation by distribution channel

PART 08: Market segmentation by packaging

  • Market overview

PART 09: Key leading countries

  • France
  • Italy
  • Germany
  • UK
  • Russia

PART 10: Market drivers

  • Increasing disposable income
  • Increased awareness about wine
  • Increase in marketing and promotions
  • Strong on-premise channel growth
  • Dominance of EU in bulk wine imports

PART 11: Impact of drivers

PART 12: Market challenges

  • Rising dominance of US as consumer
  • Adverse weather conditions affecting grape production
  • Demand for substitute alcoholic drinks
  • Counterfeit products

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Portable wine
  • High popularity of Spanish and Greek wines
  • Increasing demand for sparkling wine
  • Growth in online retail sector
  • Growth of organic wines

PART 15: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 16: Key vendor analysis

  • Accolade Wines
  • Cantine Riunite
  • Castel Group
  • Caviro
  • Gruppo Italiano Vini
  • J. García Carrión

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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