Exfoliators and Scrubs Market Analysis APAC, Europe, North America, Middle East and Africa, South America - China, US, Japan, Germany, UK - Size and Forecast 2024-2028

Exfoliators And Scrubs Market Size 2024-2028

The global exfoliators and scrubs market size is estimated to grow by USD 658.7 million between 2023 and 2028 and accelerating at a CAGR of 4.36%. Market growth in the skincare industry is fueled by several key factors, including an increasing demand for skin-lightening exfoliators and scrubs. Consumers are seeking products that not only brighten their skin but also provide effective exfoliation. Additionally, there is a rising demand for exfoliators and scrubs with anti-aging properties, as consumers prioritize skincare products that address multiple concerns simultaneously. Furthermore, growing concerns over various skin-related issues, such as acne, dullness, and uneven texture, are driving the adoption of exfoliators and scrubs as part of skincare routines. As consumers become more conscious of their health and appearance, the market for exfoliators and scrubs is poised for continuous growth, with companies focusing on developing innovative formulations to meet evolving consumer needs.

What will be the size of the Market During the Forecast Period?

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Market Dynamics and Customer Landscape

The market for Skin-care products, specifically exfoliators and scrubs, continues to evolve with advancements in Technology. Exfoliators, including Body scrubs, Body exfoliants, Body gloss, and Body polish, play a crucial role in Skin renewal by removing Dead skin cells and unclogging pores. Two primary categories exist: Chemical exfoliants and abrasive particles. Chemical exfoliants use Alpha Hydroxy Acids (AHA) and Beta Hydroxy Acids (BHA) to dissolve the bonds between dead skin cells, providing a smoother complexion. Abrasive particles, such as those found in professional-grade scrubs, physically remove dead skin cells. Hybrid formulations combine both methods, offering the benefits of both chemical and physical exfoliation. The market landscape depends on the Technology in exfoliators, Personalization of exfoliators, Body scrub, Body exfoliant, Body gloss, Body polish, Skin-care product, and Increase blood circulation. The increasing demand for Personalization in Beauty and skincare drives the development of customized exfoliators catering to individual skin types and concerns. Exfoliation not only increases blood circulation but also enhances the absorption of other Skin-care products, making it an essential step in any skincare routine. The market for these products is expected to grow as consumers continue to seek effective solutions for maintaining healthy, radiant skin. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rise in demand for skin-lightening exfoliators and scrubs is notably driving market growth. Skin-lightening products are majorly preferred by a huge customer base as these products address issues like pigmentation of the skin, discoloration, acne marks, and age spots. These products are also effective for medical conditions such as melasma, hyperpigmentation, vitiligo, and rosacea. Demand for skin-lightening products is not limited to women, as men are also increasingly becoming keen on personal grooming and are investing in these products. 

The demand for skin-lightening products in countries like the US and the UK is also attributed to the increase in immigration and the expansion of the base of ethnic minorities. The use of skin-lightening exfoliators and scrubs in these regions is driven by the need to reverse sun damage and get younger-looking skin. Popular products such as the Acure Argan Stem Cell + Chlorella Growth Factor Brightening Facial Scrub remove impurities from the skin and contain antioxidants, moisturizing non-fragrant plant oils, and anti-irritants. Therefore, during the forecast period, the demand for such products is expected to increase, which in turn, will boost the market growth during the forecast period.

Significant Market Trend

The rising demand for multifunctional exfoliators and scrubs is a major trend in the market growth. Multifunctional products are in high demand among consumers who seek more value for money. These products offer multiple benefits, like moisturizing the skin besides reducing dark spots. The most successful combination product is the two-in-one mask and scrub, which helps improve the skin tone and also exfoliates dead cells present on the skin. Such combination products are designed keeping in view the demand, convenience, and need of the customer and are aimed at providing a quick solution to all the skincare needs of the customer. 

Products that contain both hydrating substances and antioxidants are popular among consumers, and companies are focusing on these products to cater to the growing demand. Two-in-one exfoliators and scrubs are gaining traction among consumers. For example, the Garnier pure active 3-in-1 works as a face wash, scrub, and face mask. The face wash deep cleanses the skin, while the properties of the scrub ensure the removal of dead cells, and the mask gives instant fairness and glow to the skin. Thus, the above-mentioned factors will lead to market growth during the forecast period.

Major Market Challenge

The side effects of exfoliators and scrubs are major challenges impeding market growth. The rise in awareness of the side effects of synthetic skincare products is a major challenge for market growth. Some ingredients in skincare products that are harmful to the skin are parabens, sulfates, fragrances, benzoyl peroxide, triclosan, resorcinol, hydroquinone, phthalates, petroleum, methylisothiazolinone, and synthetic colors.

Another harmful ingredient in exfoliator and scrub products is retinoids, which can cause skin irritation. Retinoids, which are derived from Vitamin A, exfoliate the skin but can make the skin more sensitive in the process. Other problems faced by consumers include flare-ups of acne, peeling of the skin, redness of the skin, and dryness. Thus, these factors will hinder market growth during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Who are the Major Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

The Estee Lauder Co. Inc. - The company offers products such as eye care, lip care, moisturizer, sunscreens, sets and travel, men's grooming products, and makeup. The key offerings of the company include sugar scrub under the brand called Pure Color Envy.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• 3LAB.COM
• Amorepacific Corp.
• Amway Corp.
• Beiersdorf AG
• CHANEL Ltd.
• Groupe Clarins
• Grupo Boticario
• Home and Body Co.
• Johnson and Johnson
• Kao Corp.
• LOreal SA
• LVMH Moet Hennessy Louis Vuitton SE
• Natura and Co Holding SA
• Oriflame Holding AG
• PEP Technologies Pvt. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Market?

The market share growth by the women segment will be significant during the forecast period. Women are the major end-users of these products. Exfoliators and scrubs that are designed for women can help to reduce ingrown hairs, improve circulation, and reduce the appearance of cellulite. Additionally, these products improve skin texture, making it feel softer and more hydrated. Scrubbing and exfoliating the skin on a regular basis can also help prevent acne and reduce the signs of aging. Body exfoliators and scrubs are also used by women to remove dead skin cells and reveal a complexion that is clearer and brighter. 

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The women segment was valued at USD 1.78 billion in 2018 and continued to grow until 2022. Women's skin is different from that of men due to various reasons. For instance, women generally have higher levels of estrogen and progesterone, and lower levels of testosterone, making their skin naturally thinner and more delicate. Thinner and delicate skin is more prone to damage caused by environmental factors such as sunlight, dust, and heat. Several companies offer exfoliators and scrubs to women consumers across the world. For instance, Sugar Face Polish Exfoliator from Fresh, an LVMH brand, is a two-in-one product that is used as both an exfoliator and a hydrating face mask. The wider availability of such products in the market is expected to boost the growth of the women segment in the global market during the forecast period.

Which are the Key Regions for the Market?

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Europe is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Another significant region contributing to the market growth is APAC. The high population density in the region, coupled with the rising demand for personal grooming products from both male and female consumers, will drive the market in APAC over the next five years. Factors such as high awareness of the availability and benefits of exfoliators and scrubs and the growing middle-class population are expected to fuel the demand for these products in countries such as India and China during the forecast period. The rise in demand for skin-lightening exfoliators and scrubs is an emerging trend in the region, particularly in countries like Japan, India, China, and South Korea. Japan represents the largest market worldwide for skin-brightening products as consumers, especially women, prefer these products. In India, the market for natural and herbal products is also on the rise, which will spur the sales of natural exfoliators and scrubs during the forecast period. 

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• End-user Outlook 
  • Women
  • Men

• Distribution Channel Outlook 
  • Offline
  • Online

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

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Market Analyst Overview

The Market is witnessing remarkable growth driven by various factors shaping consumer spending habits and skincare preferences. With an increasing emphasis on skin care, there is a rising demand for natural and organic products, leading to the popularity of DIY exfoliators and scrubs. This trend extends to men's skincare, where personalized and technology-driven exfoliators are gaining traction. However, concerns over local irritation have prompted a shift towards gentle yet effective formulations featuring natural ingredients like walnut powder, oat oil, and biodegradable cellulose beads. Consumers are gravitating towards paraben-free and sulfate-free options, favoring lavender, charcoal, and coffee-based scrubs. The industry is witnessing a surge in online sales, driven by the growing internet penetration and e-commerce platforms offering a wide range of coffee-based body scrubs and innovative formulations like Arabic coffee granules and berries. The market landscape depends on Sensitive skin, Acne-prone skin, Hydration, Antioxidant protection, Anti-inflammatory characteristics, and Cutting-edge technology. Skincare enthusiasts are seeking exfoliators and scrubs that offer rejuvenated, revitalized, and moisturized skin, with ingredients such as glycolic acid, volcanic sand, shea butter, and jojoba oil. The market is evolving with advancements in hybrid formulations, professional-grade scrubs, and environmentally friendly options, catering to diverse skin types and preferences. With an emphasis on customization, personalization, and sustainability, the market continues to thrive, offering consumers a plethora of skincare solutions for their unique needs and preferences.

The Market is experiencing robust growth driven by a myriad of factors. Consumers are increasingly seeking natural and organic products, including DIY options, tailored to their unique skin types and preferences. The market landscape depends on Customized skincare products, Fruit acids, Botanical extracts, Plant-based ingredients, Customization and personalization, Skincare regimens, and Exfoliating options. The market also sees a rising demand for specialized products for men, featuring advanced technology and personalized formulations. The market landscape depends on Coconut milk and rose, Lavender and vanilla, Pomegranate and lotus, Beauty and skincare, Skin renewal, Chemical exfoliants, Enzymes, Abrasive particles, Skin health, Alpha hydroxy acid, Natural exfoliants, Fruit extracts, Microbeads, Beta hydroxy acids. With a focus on skincare and wellbeing, consumers are embracing exfoliators and scrubs to cleanse the skin, promote circulation, and address various skin concerns such as rough patches and clogged pores. From lavender and charcoal scrubs to coffee-based options, the market offers a diverse range of innovative products enriched with herbal extracts, vitamins, and antioxidants. Sustainable formulations, eco-friendly components, and customization options are further driving market growth, catering to the evolving needs of skincare enthusiasts.

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What are the Key Data Covered in this Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and changes in consumer behavior
• Growth of the market industry across APAC, Europe, North America, Middle East and Africa, and South America
• A thorough market research and growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market forecast analysis of factors that will challenge the growth ofmarket companies

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