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The Fabric Conditioner Market size is projected to increase by USD 3,216.87 million and the market size is estimated to grow at a CAGR of 4.43% between 2022 and 2027.
This fabric conditioner market report extensively covers market segmentation by distribution channel (offline and online), product (RCFS and dryer sheets), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
The growing popularity of concentrated fabric conditioners is the key driver for the growth of the global fabric conditioner market. Concentrated fabric conditioners have some features such as thicker consistency and are less diluted than traditional fabric conditioners. The consumer can use the product according to their choice. Also, factors such as less space per unit, which can be transported in greater quantities reduce fuel consumption and transportation costs. Therefore, vendors are able to save time and money when manufacturing concentrated fabric conditioners. Moreover, for instance, Unilever's Comfort offers some of the most popular concentrated fabric conditioners in the market. Fabric conditioners have several benefits over traditional detergents such as they completely dissolve in water, do not accumulate on textile, liquid form reduces the chances of allergic reactions, have a higher cleaning efficiency, and are compact and easier to use. Such factors drive the demand for fabric conditioners and are expected to drive the global fabric conditioner market during the forecast period.
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Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Demand for new formats of fabric conditioners is the primary trend in the market growth. Different forms of fabric conditioners, such as capsules, sprays, bars, and crystals. Another format that shows the increasing demand is a ball-shaped organic fabric conditioner made of wool, which is environment-friendly. For instance, P&G's Downy Unstoppable is available in a wide range of fragrances and in the form of sprays and crystals. Similarly, Unilever's Comfort has launched liquid capsules in Europe and China.
Furthermore, another innovation is the MosquitNo, which is an insect-repellent fabric conditioner. The addition of this to clothing during the wash cycle makes the fabric repellent to insects for at least ten washes. Hence, the emergence of fabric conditioners in different forms, like, capsules, bars, sprays, and others, led to the demand for fabric conditioners, Which will propel the growth of the global fabric conditioners market in the forecast period.
Low penetration of advanced fabric conditioner products in developing regions is the key challenge for the growth of the market. The perforation of branded laundry care products is low in developing countries due to which it affects the demand for fabric softeners and liquid detergents. Additionally, other detergents, such as powder and bars are still highly used in rural areas. Owing to the presence of a highly price-sensitive customer base, and low awareness among the population about the benefits associated with such products affects the penetration of fabric conditioners.
Moreover, in APAC, the adoption of such advanced laundry care products is low in countries like India, China, Indonesia, and the Philippines. Customers are price-sensitive and they prefer detergents that are less priced and serve multiple purposes. Such factors can significantly affect the adoption of fabric softeners and liquid detergents, which hinder the growth of the global fabric conditioner market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Fabric Conditioner Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The fabric conditioner market report also includes detailed analyses of the competitive landscape of the market and information about 20 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Rinse cycle fabric softeners (RCFS) is a liquid conditioner that is made from cationic ammonium compounds, which come in concentrated as well as regular forms. RCFS and dryer sheets are the most used kinds of fabric conditioners or softeners worldwide. As the concentrated RCFS is thicker than the regular one, users can use products to achieve better results, which has added to their wide-scale adoption among consumers as a cost-effective product.d. Hence, the rise in the wide-scale adoption of RCFS will drive the growth of the RCFS segment in the global fabric conditioner market during the forecast period.
Even though the dryer sheets segment volume of sales is on a decline, because of practical difficulties in their usage, dryer sheets can get stuck on clothes during washing and leave stains. Liquid fabric conditioners are mainly used and suited in washing machines, as dryer sheets may clog the machine. Hence, owing to its less popularity and drawbacks in usage drive the market growth during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel generates revenues from the sales of fabric conditioners through specialty stores, hypermarkets, supermarkets, drugstores, convenience stores, clubhouse stores, and department stores. Although the revenue generated by the offline distribution channel has been declining gradually over the past few years because of the increasing preference for online shopping, Manufacturers of laundry care products sell their products through specialty stores and other retailing formats, which increases market competition.
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The offline segment was valued at USD 9,022.05 million in 2017 and continued to grow until 2021. Vendors are also focusing on the online-to-offline (O2O) business strategy to enhance sales through offline distribution channels. The O2O channel provides various benefits to buyers in various ways such as in-store pickup of the goods purchased online, and returning products purchased online to the preferred physical stores. Owing to these strategies, it will help vendors increase their market share and expand their consumer base. Hence, the business strategies adopted by the offline vendors of fabric conditioners to expand sales will drive the growth of the offline segment in the global fabric conditioners market during the forecast period.
The online distribution channel is the fastest-growing segment, with various online services enhancing customer satisfaction by saving time and effort. The shift in consumers' shopping preferences for fabric conditioners worldwide indicates that online shopping is gaining traction in the global fabric conditioner market. Some of the benefits that encourage consumers to purchase products online such as cash on delivery (COD) option Convenient return policies Secured transactions Wider options to choose from and 24-hour accessibility Hence, consumers' shift in the preference for shopping through online portals and a rising online retailing will drive the growth of the market during the forecast period.
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APAC is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The fabric conditioner market in APAC constitutes a significant portion of the global fabric conditioner market. China is a key market for the fabric conditioner in APAC, followed by Japan and India. Countries like China and India are expected to be the fastest-growing markets in the world because of their healthy economic growth. Vendors like Unilever are increasingly focusing on these countries and are setting up production plants and creating product portfolios to cater to the region
Moreover, the factors such as positive economic growth, combined with the rise in per capita income, have had a significant positive impact on consumer products like fabric conditioners. The growth of the fabric conditioner market in the country is corroborated by the growth in urban population, increasing product awareness, and relative growth in per capita spending on household supplies. While multiple brands are operating in the market, international brands like Comfort and Downy have carved a considerable niche for themselves.
Covid Recovery on the Industry
In 2020, the outbreak of COVID-19 in the region hampered the growth of the regional fabric conditioner market. However, the massive vaccination drives that are conducted by the government in several countries such as India, China, Japan, and others across the region normalized the situation and helped all the business units to restart their businesses. An increase in e-commerce and online retailers for household products like fabric conditioners will further enhance the demand for fabric conditioners in the region. Therefore, all these factors will boost the demand for fabric conditioners and, in turn, propel the growth of the fabric conditioner market in the region during the forest period.
The fabric conditioner market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Fabric Conditioner Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.43% |
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Market growth 2023-2027 |
USD 3,216.87 million |
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Market structure |
USD Fragmented |
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YoY growth 2022-2023(%) |
4.09 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 44% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Church and Dwight Co. Inc., Colgate Palmolive Co., Dropps, Henkel AG and Co. KGaA, Industrias AlEn SA de CV, Kao Corp., LG Corp., Lion Corp., Marico Ltd., Melaleuca Inc., NeoVchem, Norfolk Natural Living, Pigeon Corp., PZ Cussons Plc, Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., The Procter and Gamble Co., Unilever PLC, Werner and Mertz GmbH, and Wipro Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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