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The face oils market size is forecast to increase by USD 355.2 million at a CAGR of 5.77% between 2023 and 2028. Our market research and growth report examines historical data from 2018-2022 besides analyzing the current market scenario.
The market is experiencing remarkable growth, driven by the increasing demand for cosmetic oils with their manifold benefits. These oils find applications across various industries, including pharmaceuticals and cosmetics, owing to their convenience and consumer appeal. Moreover, the burgeoning trend of aromatherapy products is further propelling market expansion. As global consumption of cosmetic oils surges, analysts predict continued growth in European markets, with forecasts pointing towards sustained upward trends. The analysis underscores the significant impact of consumer preferences and evolving global market dynamics on the burgeoning face oils sector in Europe.
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Hydration is key to effective skincare, with products focusing on blemish removal and skin restoration. Oils like jojoba oil, rosehip oil, and argan oil are popular for their nourishing properties. Face masks and face mist are used to rejuvenate and refresh the skin. Olive oil is another natural ingredient known for its moisturizing benefits. Skincare routines often emphasize the use of natural & organic ingredients and unique formulations to address specific skin concerns. Exotic or lesser-known oils are gaining popularity due to their effectiveness, aided by advanced extraction techniques. Skin sensitivities drive the need for careful labeling & allergen awareness in skincare products.
Increasing demand for natural and organic cosmetics is the key factor driving the market. Organic products are increasingly sought after by consumers who prioritize ingredient transparency and environmentally friendly practices in their skincare regimen. Leading beauty companies are responding to this demand by offering formulations free of synthetic chemicals, catering to a growing market of consumers concerned about potential harm from traditional products. This global trend signifies a significant shift in the cosmetic products industry, with organic and natural ingredients gaining prominence.
Moreover, the rising awareness of hair loss and acne issues attributed to synthetic beauty products is driving the demand for organic solutions. Further, social media platforms further amplify this awareness, influencing consumers to seek natural remedies for various skin and hair concerns. As the global facial oil industry continues to expand, the future market outlook favors organic and natural formulations, positioning companies like KHADI NATURAL at the forefront of this growing segment with their innovative product lines. Therefore, such factors will propel the growth of the market during the forecast period.
Rising demand for aromatherapy is the primary trend in the market. The growing demand for aromatherapy is becoming a major trend, influencing consumer preferences and driving product innovation. Aromatherapy is the use of natural extracts, such as essential oils, to enhance physical and psychological well-being. These products are infused with aromatic essential oils and are gaining popularity due to their skincare benefits and therapeutic aroma. Further, leading companies are capitalizing on this trend by incorporating aromatherapy ingredients into their face oil formulations.
Moreover, the trend toward aromatherapy products is consistent with rising consumer awareness of the link between skincare and mental health. Further, aromatherapy is becoming increasingly popular across the world, and various companies are developing aromatherapy applications. Thus, the growing popularity of aromatherapy among consumers will positively impact the evolution of the market during the forecast period.
The increasing availability of counterfeit products is a major challenge that affects market expansion. Counterfeit often mimics popular and reputable brands, deceiving consumers with fake formulations that may lack quality and safety standards. This not only compromises the effectiveness of the products but also raises serious concerns regarding consumer health and safety. Counterfeit can be found in various distribution channels, including unauthorized online platforms and unregulated markets. Consumers who unknowingly purchase these counterfeit products may experience adverse reactions due to undisclosed or harmful ingredients.
As a result, the credibility and reputation of genuine brands may suffer, leading to a loss of consumer trust. Counterfeit products also reduce the revenue and market share of legitimate manufacturers. This unfair competition limits the growth opportunities for authentic brands, discouraging investment in R&D and quality assurance. Furthermore, regulatory bodies play an important role in implementing and enforcing strict measures to combat the production and distribution of counterfeit skincare products. Therefore, the increasing availability of counterfeit products will negatively impact market evolution during the forecast period.
The anti-aging beauty oils segment is estimated to witness significant growth during the forecast years. Anti-aging beauty oils are skincare products designed to combat aging symptoms such as fine lines, wrinkles, and loss of firmness. These oils frequently contain a combination of natural ingredients with anti-aging properties, such as antioxidants, vitamins, and essential fatty acids. Anti-aging beauty oils are designed to nourish and hydrate the skin, stimulate collagen production, and protect against environmental damage, resulting in a more youthful and radiant complexion.
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The anti-aging beauty oils segment was the largest segment and was valued at USD 387.65 million in 2018. Additionally, market players provide a variety of anti-aging beauty oils, each with its own formulation and specific benefits. Thus, such products are intended for use as part of a skincare routine at night, allowing the oils to work their magic while the skin heals and regenerates naturally while sleeping. The popularity of anti-aging beauty oils reflects rising consumer demand for effective, natural, and targeted solutions to combat visible signs of aging, making them a significant segment of the overall skincare market. Thus, such factors will propel the growth of the anti-aging beauty oils segment in the market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast years. Some of Europe's leading markets for face oils include Germany, the UK, France, and Spain. The growing demand for aromatherapy products in Europe is also boosting the growth of the European market. Aromatherapy has a strong market in countries such as France, Germany, the UK, Austria, and Switzerland, where it is widely practiced as an alternative medicine.
Further, as consumer awareness of natural home remedies grows, Europe is quickly emerging as a key market for aromatherapy products. The growing popularity of aromatherapy and a healthier lifestyle among consumers may increase demand for this product among cosmetics manufacturers and healthcare facilities in the region, which will drive regional market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Key Offering- Beiersdorf AG: The company offers face oils such as Artistry Studio Zen Daze Ahead Facial Oil with 300 mg CBD oil.
Key Offering- Burberry Group Plc: The company offers face oil, such as palm kernel oil which can be used for both the face and the body.
The Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Amway Corp., Chanel Ltd., Chatters GP Inc., DeBelle Cosmetix Online Store, Herbivore Botanicals, Himalaya Global Holdings Ltd., Johnson and Johnson, Josie Maran Cosmetics LLC, Kao Corp., Khadi Natural, LOreal SA, Mary Kay Inc., Natura and Co Holding SA, PEP Technologies Pvt. Ltd., PUIG S.L., Shiseido Co. Ltd., Sunday Riley, The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever PLC, and AMOREPACIFIC Group Inc.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market forecasting report forecasts market growth analysis by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market is witnessing a surge in demand for oil-based skincare products containing ingredients like retinol, vitamin C, and hyaluronic acid. These ingredients are often found in serums and moisturizers, providing anti-aging and moisturizing benefits. Consumers are increasingly turning to e-commerce platforms to purchase plant-based skincare products enriched with ginger extract and vitamin E.
However, concerns about UV radiation, allergic reactions, and skin infections drive the demand for FDA-approved, paraben-free, and cruelty-free products. The market is also influenced by regulatory standards and compliance requirements, as well as the environmental impact of packaging materials. In the men's skincare market, grooming and self-care are driving the demand for personalized solutions with customization options. Influencers and beauty bloggers play a key role in promoting products containing lauric acid and other plant-based ingredients, while consumers show a preference for products free from animal-derived ingredients like lanolin and emu oil, favoring recyclable or biodegradable materials.
Furthermore, Almond oil and coconut oil are popular choices among female customers for their skincare needs. These oils, often found in luxury face oils, are sold through online stores and offline channels. Regulatory standards ensure product safety, particularly regarding reproductive disorders and asthma, providing consumers with confidence in their purchases.
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Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.77% |
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Market Growth 2024-2028 |
USD 355.2 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.23 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 32% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amway Corp., Beiersdorf AG, Burberry Group Plc, Chanel Ltd., Chatters GP Inc., DeBelle Cosmetix Online Store, Herbivore Botanicals, Himalaya Global Holdings Ltd., Johnson and Johnson, Josie Maran Cosmetics LLC, Kao Corp., Khadi Natural, LOreal SA, Mary Kay Inc., Natura and Co Holding SA, PEP Technologies Pvt. Ltd., PUIG S.L., Shiseido Co. Ltd., Sunday Riley, The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever PLC, and AMOREPACIFIC Group Inc. |
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Market dynamics |
Parent market report, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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