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The fantasy sports market size is estimated to grow by USD 9.72 billion, at a CAGR of 7.05% between 2023 and 2028. The fantasy sports industry has experienced significant growth with the launch of numerous apps, catering to a broadening audience due to high internet penetration. These platforms enable users to manage virtual sports teams, earning points based on the real-life performance of athletes from various sports leagues. The increasing number of leagues, both domestic and international, adds to the diversity and appeal of these games. This digital trend not only provides fans with a more engaging experience but also offers a new revenue stream for sports organizations and media companies. With the convenience of accessing these apps on various devices, fantasy sports have become a popular pastime for sports enthusiasts worldwide.
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The market growth analysis report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
The fantasy soccer segment is estimated to witness significant growth during the forecast period. Fantasy soccer refers to a game in which participants assemble an imaginary team of real-life soccer players and score points based on those players' actual statistical performance or their supposed contribution on the football field. In addition, it comprises eleven players placed in four different positions.
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The fantasy soccer segment was the largest segment and was valued at USD 8.42 billion in 2018. Moreover, the universal appeal of soccer drives the fantasy soccer segment. In addition, the popular soccer fantasy leagues are Draft Fantasy Football, McDonald's FIFA World Cup Fantasy, Fantasy Premier League, and UEFA Champions League Fantasy Football. Furthermore, fantasy sports websites allow users to transfer their players as many times as they wish before the start of the season. Hence, such factors are fuelling the growth of this segment, which in turn will drive the market growth during the forecast period.
North America is estimated to contribute 37% during the forecast period.
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Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main factors that is fuelling the growth of the market in North America is the increasing number of players in the region. For instance, the regional market has more than 50 million fantasy sports players, which continues to grow each year as fantasy sports platforms offer a better user experience. In addition, factors such as the popularity of football and strong Internet infrastructure further strengthen the market.
Moreover, gamers in North America have a higher spending capacity compared with gamers from other regions. Therefore, several market players are focusing on providing their products in the region. Therefore, the penetration of market players increases the availability of a wide range of video games and advanced platforms. Hence, such factors are driving the market growth in North America during the forecast period.
The market continues to evolve with the integration of innovative technologies and evolving consumer preferences. Online gaming businesses are leveraging platforms that offer fantasy sports, attracting millions of players globally. The rise of fantasy chatbots enhances user engagement, providing interactive experiences and real-time updates during gameplay. However, challenges like illegal sports betting persist, prompting regulatory scrutiny and technological countermeasures. The widespread adoption of smartphones has further democratized access to fantasy sports, enabling seamless participation and engagement anytime, anywhere. As the market expands, stakeholders focus on enhancing user experiences through secure and compliant platforms, ensuring sustainable growth and fostering a vibrant fantasy sports ecosystem.
Launch of various apps for fantasy sports is notably driving market growth. The online gaming business in the fantasy sports sector is experiencing significant growth in emerging markets like China, India, and Mexico, driven by the widespread use of affordable smartphones. Popular low-cost smartphone brands are favored for mobile gaming in India. In addition, the increasing availability of high-end smartphones in growing economies like China and India is leading to an increase in mobile gamers. To cater to this market, fantasy sports platforms are focusing on secure payment methods, user-friendly interfaces, and advanced technologies like blockchain-based apps and fantasy chatbots to enhance user experience and create new revenue streams.
Digital infrastructure, data prices, and operational efficiency are also crucial factors in the growth of this industry. Millennials are a significant demographic in the fantasy sports market, with e-wallets and cryptocurrency becoming popular payment methods. Soccer sports like FIFA, Premier League, La Liga, Bundesliga, MLS, Serie A, and Ligue 1 are among the most popular in fantasy football and cricket. Platforms use non-fungible tokens (NFTs) to offer unique digital assets and increase user loyalty. Thus, such factors are driving the growth of the market during the forecast period.
Use of fantasy sports for brand promotion is the key trend in the market. The online gaming business of fantasy sports is thriving, with major brands utilizing this platform for promotion. Secure payment methods and user-friendly interfaces are essential for customer satisfaction. Advanced technologies, such as blockchain-based apps and fantasy chatbots, enhance operational efficiency and revenue creation. Millennials, particularly those aged 25 to 50, are the primary target demographic. Digital infrastructure, data prices, and advanced technologies are driving the market's growth.
Baseball, basketball, hockey, cricket, and other sports are popular, with mobile applications and websites offering a subscription model. Brands like Dove Men+Care, Toyota, Hilton, and FIFA have entered this space, using fantasy football, fantasy cricket, and other leagues to engage consumers through e-wallets, cryptocurrency, and mobile phones. User experience and revenue streams are crucial for user loyalty. Companies use non-fungible tokens (NFTs) to offer unique experiences and advanced features.
The uncertain future of fantasy sports and ill effects of gaming on health is the major challenge that affects the growth of the market. The online gaming business of fantasy sports has experienced significant growth and transformation. Secure payment methods and user-friendly interfaces have attracted a large user base, including millennials, to platforms. Advanced technologies, such as blockchain-based apps and fantasy chatbots, have improved operational efficiency and customer satisfaction.
Baseball, basketball, hockey, cricket, and other sports have gained popularity through mobile applications and websites, utilizing a subscription model. Advanced technologies like e-wallets, cryptocurrency, and non-fungible tokens (NFTs) have emerged as revenue streams and user loyalty builders. Major sports leagues, including FIFA, Premier League, La Liga, Bundesliga, MLS, Serie A, and Ligue 1, have partnered with these platforms. Fantasy football, fantasy cricket, and other sports offerings continue to expand, driven by digital infrastructure and data prices.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. Some of the major companies in the market include:
Dream Sports: The company offers fantasy sports such as Fantasy Football, Fantasy Cricket, and Fantasy Kabbadi.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
APKMozo.com, Blitz Studios Inc., FantasyPros.com, Fantrax, Flutter Entertainment Plc, Fox Corp., GamesKraft Technologies Pvt. Ltd., GDC Media Ltd., Head Digital Works Pvt. Ltd., i3 Interactive Inc., MyTeam11, NFL Enterprises LLC, Paramount Global, Playerzpot Media Pvt Ltd, Premier League Ltd., RealTime Fantasy Sports Inc., Sachar Gaming Pvt. Ltd., Sorare, and Yahoo
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market has witnessed exponential growth driven by increasing fan engagement and technological advancements. Sports leagues and tournaments like IPL have significantly contributed to its popularity, fostering a community around online gaming and eSports. Gameplay is enhanced through intuitive user interfaces, promoting social interaction and daily fantasy contests. Virtual trading and the integrity of sports competitions are upheld through secure payment methods and blockchain-based apps, mitigating legal and regulatory challenges in online gambling and sports betting.
Moreover, technological innovations like virtual reality (VR) and augmented reality (AR) further enrich user experiences, offering gamified digital collectibles and NFT-based games. The mobile application sector plays a pivotal role with platforms offering freemium models, in-app purchases, and premium subscriptions for fantasy sports enthusiasts. Badminton, football (rugby), volleyball, and other sports are integrated into sports tech platforms developed by software engineers, data scientists, and cybersecurity professionals. Sponsorships and advertising bolster sports viewership, supporting revenue models such as pay-per-download and subscription services. Associations like the Fantasy Sports & Gaming Association monitor industry trends, ensuring compliance with regulations while promoting responsible gaming practices. Major leagues like MLS, NFL, MLB, and daily fantasy sports (DFS) platforms like Sensor Tower cater to diverse preferences, shaping the dynamic landscape of the market.
Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.05% |
Market Growth 2024-2028 |
USD 9.72 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.76 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
APKMozo.com, Blitz Studios Inc., Dream Sports, FantasyPros.com, Fantrax, Flutter Entertainment Plc, Fox Corp., GamesKraft Technologies Pvt. Ltd., GDC Media Ltd., Head Digital Works Pvt. Ltd., i3 Interactive Inc., MyTeam11, NFL Enterprises LLC, Paramount Global, Playerzpot Media Pvt Ltd, Premier League Ltd., RealTime Fantasy Sports Inc., Sachar Gaming Pvt. Ltd., Sorare, and Yahoo |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Platform
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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