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The field force automation market size is estimated to increase by USD 2,153.16 million between 2022 and 2027. The market size is forecast to grow at a CAGR of 17.32%. The growth of the market depends on several factors, including demand for field force automation in CRM, increased adoption of FFA in the healthcare sector and digital transformation of businesses.
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Demand for the services in CRM are notably driving the market growth, although factors such as data privacy and security concerns associated with the market impede the growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the market growth is the demand for field force automation in CRM. FFA plays an important role in enhancing CRM by providing the necessary tools and capabilities to effectively manage field operations and interactions with customers. Some of the key advanatages of FFA are it enables field representatives to have access to real-time customer data, including contact information, purchase history, preferences, and previous interactions.
Thus, it facilitates more personalized and informed conversations with customers, leading to enhanced customer engagement and satisfaction. For instance, Oracle Field Service Cloud is a cloud-based FFA solution that integrates with Oracle CRM systems. It offers advanced capabilities for intelligent scheduling, route optimization, dispatch management, mobile access, and real-time visibility into field operations. Thus, such factors are expected to drive the market during the forecast period.
A key factor shaping the market growth is the robust growth of IT industry. There has been steady growth in the IT sector over the years. As the IT industry is at the forefront of technological innovations, such as artificial intelligence (AI), machine learning, big data analytics, and the Internet of Things (IoT), it is expected to have an impact on the market.
Furthermore, due to this growth of the IT industry, there is a simultaneous growth in the wealth of technological advancements, mobility solutions, scalability options, data analytics capabilities, and integration possibilities to the market. These advancements facilitate more sophisticated FFA solutions, offering improved efficiency, real-time data analysis, predictive maintenance, and enhanced decision-making capabilities. Hence, such developments is expected to drive the market growth during the forecast period.
Data privacy and security concerns are one of the key challenges hindering the market growth. One of the key issues associated with the implementation of FFA solution is its data and privacy concerns as it involves collecting and storing sensitive customer data, such as personal information, financial details, and contact information.
Thus, FFA is vulnerable to unauthorized access to this data, leading to data breaches and potential misuse of customer information if proper security measures are not in place. Hence, in order to protect the data while in transit, and prevent unauthorized interception and access, encryption protocols should be implemented. Thus, organizations have to ensure that their FFA practices comply with applicable data protection and privacy regulations, such as the General Data Protection Regulation (GDPR) in the European Union or the California Consumer Privacy Act (CCPA) in the US. Therefore, data privacy concerns are expected to pose a significant threat to the market growth during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Oracle Corp: The company offers field force automation solutions such as Oracle Field Service Enterprise, Oracle Field Service Professional, Oracle Field Service Contingent Worker.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the IT and telecom segment will be significant during the forecast period. FFA can be defined as the use of technology solutions to streamline and automate the activities of field-based workers and FFA plays a key role in improving operational efficiency, enhancing customer service, and maximizing the productivity of field technicians and engineers in the IT and telecom industry.
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The IT and telecom segment was valued at USD 278.30 million in 2017 and continued to grow until 2021. One of the main advantages of FFA is that it provides a platform enables companies to manage their mobile workforce effectively. For instance, the key advantages of FFA include work order access, customer information, and task details on their mobile devices, eliminating the need for manual paperwork and reducing administrative overhead. Thus FFA provides real-time updates to ensure that field workers have the latest information and can provide accurate and timely services. Some of the benefits of implementing FFA in the IT and telecom industry include improved response times, enhanced customer satisfaction, reduced costs, and increased productivity. Thus, such benefits are expected to increase the demand of FFA which in turn will drive the global market growth during the forecast period.
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North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America is one of the prominent regions with the largest market share in the FFA automation market. With automation, FFA helps companies automate manual tasks, reducing paperwork, and optimizing routes and schedules, resulting in cost savings and productivity gains. There is a significant transformation in the way businesses operate due to the prevalence of mobile devices and connectivity. Thus, such investments and innovation is expected to drive the global market growth in the region during the forecast period.
The Market caters to diverse sectors like construction, real estate, and retail, enhancing workforce productivity through advanced technologies like robotics and computer vision. Major players include IFS AB and Astea International Inc., offering cloud-supported mobile applications for efficient data entry and software systems. The market faces challenges like cyberattacks but benefits from increased mobile internet penetration. With solutions segmented into cloud and competition-driving innovation, industries like industrial automation and sales force automation are witnessing significant growth in the field force automation industry.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Field Force Automation Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 17.32% |
Market growth 2023-2027 |
USD 2,153.16 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
16.29 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 30% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abuyo Inc., Accruent, Acumatica Inc., BT Group Plc, Channelplay Ltd., FieldEZ, Folio3 Software Inc., IFS World Operations AB, Kloudq Technologies Ltd., MACmobile Pty Ltd., MarketXpander Services Pvt. Ltd., Microsoft Corp., Nimap Infotech, Oracle Corp., PTC Inc., Salesforce Inc., SAP SE, SPEC India, Trimble Inc., and Vasista Enterprise Solutions Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market growth and trends report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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