The fitness app market share is expected to increase by USD 41.09 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 17.1%.

This fitness app market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fitness app market segmentation by application (lifestyle monitoring, health monitoring, and others) and geography (North America, APAC, Europe, the Middle East and Africa, and South America). The fitness app market report also offers information on several market vendors, including Adidas AG, Alphabet Inc., ASICS Corp., Azumio Inc, BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc, PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH among others.

What will the Fitness App Market Size be During the Forecast Period?

Fitness App Market Size

Download Report Sample to Unlock the Fitness App Market Size for the Forecast Period and Other Important Statistics


Fitness App Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The increasing use of mobile apps is notably driving the fitness app market growth, although factors such as the increasing availability of low-quality apps may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the fitness app industry. The holistic analysis of the drivers will help deduce end goals and refine marketing strategies to gain a competitive edge.

Key Fitness App Market Driver

The increasing use of mobile apps will fuel the growth of the fitness app market size during the forecast period. Sports and fitness apps enable people to maintain healthy lifestyles and fitness routines by tracking their footsteps, calories burnt, and running distance. The rising use of smartphones has increased the adoption of mobile apps, and the rising penetration of the Internet has increased the number of downloads of mobile apps. The availability of simple payment options for the subscription of digital content and access to tips on health management are encouraging people to use fitness apps. Awareness among people about health and nutrition will increase the adoption of mobile fitness apps and drive the growth of the market during the forecast period. 

Key Fitness App Market Trend

The intense competition between competitors will be a key trend in the global fitness app market during the forecast period. Hence, they are opting for strategic partnerships, collaborations, and acquisitions with market participants, such as software providers, technology providers, and platform providers. Collaborations and partnerships help vendors with product development and geographical expansion. They also enable vendors to gain access to technological expertise. Collaborations help them diversify their product portfolios by introducing new products and increasing the top-line revenue by expanding the market reach of products. Several companies have adopted these strategies to improve their presence in the market. The increasing number of M&A activities is leading to the development of fitness apps that incorporate innovative features, which is resulting in the growing adoption of fitness apps by end-users.

Key Fitness App Market Challenge

Lack of awareness about fitness apps is one of the major challenges for the growth of the fitness app market during the forecast period. Vendors find it difficult to penetrate developing markets due to the lack of knowledge about fitness apps and other smart products and technology among the population. To penetrate developing markets, vendors must educate the population on the benefits of fitness apps. Moreover, connected fitness equipment uses fitness apps and trackers to keep track of the fitness of users. Moreover, the awareness of connected fitness equipment is low in developing economies. The demand for connected fitness equipment is high in developed countries in North America and Europe when compared to developing economies. Most customers still use traditional gym equipment in developing economies. The price of connected gym equipment is very high when compared with traditional gym equipment, which negatively impacts the adoption of connected gym equipment. Owing to the low per-capita income in developing countries, individuals spend low on connected gym equipment, as it is priced at a premium rate. Thus, the low penetration of connected fitness equipment will negatively impact the growth of the market in focus during the forecast period.

This fitness app market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global fitness app market as a part of the global application software market within the global IT software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fitness app market during the forecast period.

Who are the Major Fitness App Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • adidas AG
  • Alphabet Inc.
  • ASICS Corp.
  • Azumio Inc
  • BetterMe Ltd.
  • Diverse Retails Pvt. Ltd.
  • Fiit Ltd.
  • Fitness Connection
  • Fooducate Ltd.
  • Garmin Ltd.
  • Jefit Inc.
  • Nike Inc
  • PEAR Sports LLC
  • Polar Electro Oy
  • Samsung Electronics Co. Ltd.
  • Under Armour Inc.
  • Wahoo Fitness LLC
  • WellDoc Inc.
  • YAZIO GmbH


This statistical study of the fitness app market encompasses successful business strategies deployed by the key vendors. The fitness app market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • adidas AG - The company offers fitness training through its Runtastic app which guides workouts, tracks activities, and boosts performance to celebrate success.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The fitness app market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Fitness App Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the fitness app market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Fitness App Market?

Fitness App Market Share by Geography

For more insights on the market share of various regions Request PDF Sample now!

33% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for fitness apps in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The significant growth of the telecommunication industry will facilitate the fitness app market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the demand for fitness apps witnessed a major increase in APAC countries owing to the spread of COVID-19. Due to COVID-19, most of the gyms were closed in the region. Furthermore, factors such as hectic lifestyles, unhealthy eating habits, and a rise in the number of obese people in the region have driven the demand for fitness activities, thus driving the demand for fitness apps. Thus, all such factors have to increase demand for the market in focus, and it is expected to remain the same during the forecast period.

What are the Revenue-generating Application Segments in the Fitness App Market?

Fitness App Market Share

To gain further insights on the market contribution of various segments Request a PDF Sample

The fitness app market share growth by the female segment will be significant during the forecast period. The rising adoption of fitness trackers by women drives the growth of the segment. The preference of women to track their health and fitness will contribute to the growth of the fitness app market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the fitness app market size and actionable market insights on the post-COVID-19 impact on each segment.


Fitness App Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 17.1%

Market growth 2022-2026

$ 41.09 billion

Market structure


YoY growth (%)


Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

APAC at 33%

Key consumer countries

US, China, India, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

adidas AG, Alphabet Inc., ASICS Corp., Azumio Inc, BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc, PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Request PDF sample

What are the Key Data Covered in this Fitness App Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive fitness app market growth during the next five years
  • Precise estimation of the fitness app market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the fitness app industry across North America, APAC, Europe, Middle East, Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of fitness app market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Interested in this report?
Get your FREE sample now!

17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>