Fitness App Market by Gender, Application, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 149
  • SKU: IRTNTR40200

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The fitness app market has the potential to grow by USD 3.50 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 15.34%.

This fitness app market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report provides extensive insights on segmentation by gender (female and male), application (lifestyle monitoring, health monitoring, and others), and geography (APAC, North America, Europe, MEA, and South America). The report also offers information on several market vendors, including adidas AG, Alphabet Inc., and ASICS Digital Inc., among others.

What will the Fitness App Market Size be in 2021?


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Fitness App Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing use of mobile apps is notably driving the fitness app market growth, although factors such as increasing availability of low-quality apps may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the fitness app industry get your FREE report sample now.

  • The increasing use of mobile apps will fuel the growth of the fitness app market size.
  • Sports and fitness apps enable people to maintain healthy lifestyles and fitness routines by tracking their footsteps, calories burnt, and running distance.
  • The rising use of smartphones has increased the adoption of mobile apps, and the rising penetration of the Internet has increased the number of downloads of mobile apps.
  • The availability of simple payment options for the subscription of digital content and access to tips on health management are encouraging people to use fitness apps.
  • Awareness among people about health and nutrition will increase the adoption of mobile fitness apps and drive the growth of the market during the forecast period. 
  • The growing adoption of wearable devices will positively influence the fitness app market growth.
  • The demand for fitness devices is growing significantly, and their activity tracking capabilities are improving every year.
  • Several wearable electronic devices, such as smartwatches, smart bands, and smart rings, have various features, such as calling, messaging, and fitness tracking.
  • These devices integrate fitness applications to connect with smartphones for several activities, such as heart rate monitoring, GPS tracking, and sleep monitoring.
  • For health and fitness, these products provide information, such as heartbeat, exercise cognition, and movement reminders.
  • The proliferation of low-cost wearable devices is increasing the adoption of such devices across the world.

This fitness app market analysis report also provides detailed information on upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on market drivers, trends, and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Fitness App Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • adidas AG
  • Alphabet Inc.
  • ASICS Digital Inc.
  • Azumio
  • BetterMe
  • Fiit Ltd.
  • Jefit Inc.
  • Nike Inc.
  • Samsung Electronics Co. Ltd.
  • Under Armour Inc.


The fitness app market is fragmented and the vendors are deploying growth strategies such as development of innovative apps to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the fitness app market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Fitness App Market?


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42% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for fitness apps in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The significant growth of the telecommunication industry will facilitate the fitness app market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Gender Segments in the Fitness App Market?


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The fitness app market share growth by the female segment will be significant during the forecast period. The rising adoption of fitness trackers by women drives the growth of the segment. The preference of women to track their health and fitness will contribute to the growth of the fitness app market during the forecast period.

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the fitness app market size.



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What are the Key Factors Covered in this Fitness App Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive fitness app market growth during the next five years
  • Precise estimation of the fitness app market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the fitness app industry across APAC, North America, Europe, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of fitness app market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The fitness app market growth will increase by $3503.96 million during 2020-2025.
The fitness app market is expected to grow at a CAGR of 15.34% during 2020-2025.
Technavio has segmented the fitness app market by other1 (Female and Male) ,application (Lifestyle monitoring, Health monitoring, and Others) , and geographic (APAC, North America, Europe, MEA, and South America).
adidas AG, Alphabet Inc., ASICS Digital Inc., Azumio, BetterMe, Fiit Ltd., Jefit Inc., Nike Inc., Samsung Electronics Co. Ltd., Under Armour Inc. are a few of the key vendors in the fitness app market.
APAC will register the highest growth rate of 41.65% among the other regions. Therefore, the fitness app market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the fitness app market growth are:
  • Increasing use of mobile apps
The fitness app market vendors should focus on grabbing business opportunities from the female segment as it accounted for the largest market share in the base year.
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