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The fitness app market size is forecast to increase by USD 55.86 billion, at a CAGR of 17.78% between 2023 and 2028. The market's growth is driven by multiple factors, notably the growing emphasis on health management prompted by the increasing prevalence of chronic illnesses. This shift in focus toward proactive health measures is accompanied by the widespread adoption of wearable devices that monitor various health metrics, including smart wearable fitness and sports devices and services. Additionally, there's a rising consumer interest in athleisure and fitness activities such as yoga, aerobics, and mixed martial arts (MMA), contributing to a heightened awareness of physical well-being. These evolving trends are driving the adoption of health-centric practices and technologies, fueling the demand for products and services that cater to fitness and wellness needs. This includes a rise in the development and availability of innovative fitness gadgets, personalized health apps, and wellness programs. As individuals prioritize their health and well-being, the market for health-focused solutions continues to expand, presenting opportunities for businesses to capitalize on this growing consumer interest in maintaining a healthy lifestyle.
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The fitness app market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The female segment is estimated to witness significant growth during the forecast period. The global market has witnessed a notable increase in usage among women, reflecting a growing trend of female engagement in health and health activities, driving the demand for sports apps. In addition, women constitute a significant portion of health app users, seeking convenient and personalized solutions to meet their unique health and wellness goals.
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The female segment was the largest segment and was valued at USD 12.59 billion in 2018. Moreover, fitness apps tailored specifically for women have become increasingly popular, offering a range of features designed to address women's needs and preferences. In addition, these apps often include workout programs targeting areas of interest such as prenatal and postnatal health, women's health issues, and body positivity. Furthermore, they may provide nutrition guidance, menstrual cycle tracking, and community support tailored to female users. Hence, these factors are fuelling the demand for women's health apps, which in turn drives fitness app market growth during the forecast period.
The advantages of fitness apps in the lifestyle monitoring segment will increase the market. The wearable technology market, specifically fitness apps, has experienced significant growth due to the rising trend of holistic health management. These apps go beyond just workout routines tracking, allowing users to monitor various lifestyle aspects through wearable devices. Leading companies are known for their fitness trackers and accompanying app, which offers features like physical activity tracking, sleep pattern monitoring, heart rate measurement, and nutrition intake. MyFitnessPal, a subsidiary of Under Armour Inc., is another prominent player, enabling users to log meals and monitor calorie consumption. Hence, such factors are fueling the growth of this segment, thereby driving fitness app market growth during the forecast period.
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North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The North American market is significantly sized, with key contributors being the US and Canada. This market's growth can be attributed to the region's large health-conscious population and affordability for connected fitness equipment, including wearable devices and technology. The aging population's increased health concerns and the prevalence of chronic conditions, such as diabetes and cardiovascular diseases, have further fueled the demand for fitness apps. Workout routines integrated with wearable technology offer personalized fitness solutions, contributing to the market's expansion. These factors are driving market growth in North America during the forecast period.
In today's digital age, the Market has experienced significant growth, with an increasing number of users relying on virtual solutions for health and wellness. Conventional studios and gyms have adapted to this trend by offering virtual fitness classes and subscriptions through fitness apps. These apps provide in-app fitness training, online mental well-being programs, and awareness of health and hygiene. Smart devices such as laptops, phones, and tablets have become essential tools for accessing these fitness services. Fitness apps offer personal training, activity tracking, and diet charts tailored to individual needs. Regulatory frameworks ensure the safety and effectiveness of these apps, providing users with peace of mind. The popularity of smartphone users has led to an increase in the demand for fitness apps, making it a highly competitive market. Users can now access a wide range of workout routines and fitness programs from the comfort of their homes, making fitness more accessible and convenient than ever before.
Overall, the fitness app market is revolutionizing the way we approach health and wellness, offering innovative solutions for mental and physical well-being. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Empowering health management amid the rising incidence of chronic diseases is notably driving market growth. Fitness apps have become essential tools for proactive health management in the face of rising chronic diseases, such as obesity, diabetes, and cardiovascular diseases. These apps offer features like activity tracking, calorie tracking, and nutrition guidance to help users monitor their health and make informed lifestyle choices. Advanced features, including artificial intelligence and machine learning, provide personalized diet charts, fitness plans, and virtual fitness training.
Moreover, with the increasing awareness of fitness and health, fitness apps have surpassed conventional studios and gyms, reaching the highest retention rates among mobile subscribers. In-app fitness, online platforms, and in-home fitness equipment cater to users' convenience, while smart devices like laptops, phones, tablets, and smartwatches facilitate seamless usage. Future Fitness and Health Works Collective leverage regulatory frameworks and subscriptions to offer personal training and mental well-being services at lower personal training fees, which will help in driving fitness app market growth during the forecast period.
An innovative coaching platform approach with integrated video workout features is an emerging trend in the market. The global market is experiencing significant growth due to the integration of advanced coaching platforms with video workout and video-on-demand (VOD) features. These platforms offer more interactive and personalized fitness experiences, catering to users' preferences for convenience, flexibility, and expert guidance. The future of fitness apps includes advanced features such as activity tracking, calorie tracking, and nutrition guidance.
Moreover, artificial intelligence and machine learning technologies are also being integrated to provide personalized fitness plans and diet charts. The shift from conventional fitness studios to in-home fitness solutions using smart devices like laptops, phones, and tablets is driving market growth. Online platforms offer higher retention rates through personal training sessions, mental well-being education, and virtual fitness training. Therefore, an increase in developments on the coaching platforms featuring integrated video workouts and VOD features will boost the growth of the market. Hence, these factors are set to drive fitness app market growth during the forecast period.
Failing in user engagement and retention is a major challenge hindering the market. The global market faces challenges in retaining users, despite initial downloads. Competing apps offering similar features lead to user churn. Maintaining engagement necessitates continuous provision of fresh content, such as new workout routines, challenges, and motivational incentives. Activity tracking, calorie tracking, and diet chart monitoring are essential features. Advanced technologies like artificial intelligence and machine learning enhance user experience. In-app fitness, online platforms, and virtual training cater to in-home fitness and gym alternatives.
Moreover, personalized fitness plans and nutrition guidance are crucial for mental well-being. Seamless user experience, addressing technical issues, and adhering to regulatory frameworks are vital for the highest retention rates among mobile subscribers using smartphones, laptops, tablets, and smartwatches. Future Fitness, Health Works Collective, and other apps provide education, awareness of fitness, and health and hygiene tips. These factors will hinder fitness app market growth during the forecast period.
The fitness app market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the fitness app market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc: The company offers fitness apps such as Google Fit which is a health-tracking platform developed by Google for the Android operating system, Wear OS, and iOS.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The fitness app market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 20 market companies, including Apple Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Squats Fitness Pvt. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH. Additionally, Adidas AG offers fitness apps such as Runtastic to record your workouts and review statistics.
In today's health-conscious world, the fitness industry is thriving, with numerous apps available in the market. These apps offer various features to help users track their workouts, monitor calories burned, and set fitness goals. The market depends on elements such as nutrition and diet tips, online fitness training, online public health resources, personal training fees, personalized health and fitness coaches, regulatory framework, routine workouts, and tracking footsteps. For instance, the Tracking app allows users to record their daily activities, while the Calorie app helps them monitor their caloric intake.
Furthermore, apps also provide customized workout plans based on individual needs. Additionally, apps ensure user privacy and affordability. The market growth relies on factors including funding and investment ventures, gyms and fitness clubs, live streaming interactive workouts, meditation and yoga guidance, monitoring diet, and no-equipment workout routines. With features like Subscriptions, Workouts, and Monitoring, these apps make fitness convenient and accessible to everyone. Overall, the market is a dynamic and competitive space, with apps catering to diverse user needs and preferences.
Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 17.78% |
Market Growth 2024-2028 |
USD 55.86 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
17.5 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key countries |
US, China, Japan, South Korea, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adidas AG, Alphabet Inc., Apple Inc., ASICS Corp., Azumio Inc., BetterMe Ltd., Diverse Retails Pvt. Ltd., Fiit Ltd., Fitness Connection, Fooducate Ltd., Garmin Ltd., Jefit Inc., MINDBODY Inc., Nike Inc., PEAR Sports LLC, Polar Electro Oy, Samsung Electronics Co. Ltd., Squats Fitness Pvt. Ltd., Under Armour Inc., Wahoo Fitness LLC, WellDoc Inc., and YAZIO GmbH |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Gender
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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