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The Foam-Based Weaponry Toy Market size is projected to reach USD 24.25 billion at a CAGR of 5.64% from 2022 to 2027. Increasing personal disposable income and growing middle-class population is a major factor driving the growth of the foam-based weaponry toy market share. Urbanization and higher disposable income are leading to a rise in demand for foam-based weaponry toys in countries such as India and China. This trend is helping companies earn higher revenue. In 2021, single mothers were the sole earners or chief income sources in over 80% of households with children under 18, up from just 11% in 1960. This increase in working mothers has led to higher spending on children, aiding market growth. Additionally, the middle-class population is growing in regions like APAC, with China alone expected to have almost 1 billion middle-class citizens by 2030. These factors are expected to support the growth of the global foam based gun toy market in the forecast period.
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The market is experiencing significant growth, driven by the increasing demand for safe and environmentally sustainable toys suitable for recreational and entertainment purposes. With a focus on outdoor activities and physical exercise, foam-based weaponry toys have become popular among consumers seeking action-oriented media experiences. These toys, such as the water gun, soft bullet gun, and model gun, offer a safe alternative to traditional toy weapons, featuring non-toxic materials and ecologically friendly packaging. They are widely available through internet buying platforms, international shipping, mass-market merchants, specialty stores, and online retail, catering to a diverse consumer base looking for safe and enjoyable toys.
The market is thriving due to its diverse applications in recreation, entertainment, and simulated combat scenarios. These toys, including replica firearms and simulation weapons, offer safe alternatives for conflict and self-defense simulations, gaming, and outdoor activities. With advancements in air pressure and spring mechanisms, foam-based guns provide action-oriented media experiences while promoting physical exercise. Consumer preferences for environmentally sustainable products have led to the rise of non-toxic materials and ecologically friendly packaging. Available through online retail platforms and specialty stores, they cater to a broad audience, offering safe, enjoyable, and environmentally conscious recreational options worldwide. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing demand for toy guns from children and teenagers is also a prime factor for the growth of the market. Toy guns, including foam-based weaponry toys and bicycles, have always been popular among children and teenagers, with a range of materials, prices, and sizes available. The influence of Hollywood and comics can turn an average toy gun into a best-seller. The advantages of toy guns include free play, which encourages creativity and expression and can help children and teens learn new things and develop their imaginations. Additionally, toy guns make it easier to teach gun safety, which is crucial for children and teens. They can be used to actively participate in safe gun-handling activities, following the same safety guidelines as real guns. These factors are expected to drive the growth of the global foam-based weaponry toy market in the forecast period.
Increasing adoption of multi-channel marketing and promotional strategies by companies is a major trend in the foam-based weaponry toy market. Companies heavily invest in marketing and promotion to engage consumers, reinforce brand relevance, and increase brand awareness. They use direct marketing methods like email, print ads, catalogs, and brochures, as well as in-store and internet marketing. Social media platforms like Facebook, Twitter, Pinterest, and Google+ are also used. Digital and social marketing strategies are being developed to expand consumer reach due to the increasing use of smartphones and tablets and internet penetration. Consumers prefer digital media to access product information before making purchase decisions, contributing to strong online visibility of brands and products. These factors are expected to drive the growth of the global foam-based weaponry toy market in the forecast period.
The presence of counterfeit products is a major challenge in the foam based weaponry toy market. Counterfeit foam-based weaponry toys are harmful to children as they are made of low-quality raw materials and do not undergo quality tests as required by law. The rise of e-commerce has made it easier for counterfeit products to be sold globally, which leads to market fragmentation and price standardization issues. The low price of counterfeit toys further fuels their demand, impacting the sales and pricing strategies of genuine companies. Counterfeit toys can lead to health issues, and manufacturers save costs by having their operations in regional or local markets. This makes counterfeit products less costly than genuine ones, posing a severe challenge to established international players in terms of revenue and profits. All these factors can negatively impact the growth of the global foam based gun toy market during the forecast period.
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This global foam based gun toy market report extensively covers market segmentation by distribution channel (offline and online), action mechanism (air-powered, direct plunger, battery operated, flywheel, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. The distribution channels for the market are diverse, catering to various consumer preferences and interests. These ones, including replica firearms, soft bullet guns, and water guns, are primarily used for recreational and entertainment purposes. The market thrives through a range of channels, from mass-market merchants to internet buying platforms, offering consumers a wide selection of options. With the rise in disposable income and the growing gaming industry, the demand for foam-based weaponry toys has seen significant growth. They are also popular for simulation and conflict-based games, providing a safe and enjoyable experience for users of all ages. Additionally, they serve as props for photography and videography enthusiasts, adding an element of excitement to their creative pursuits. Air pressure and spring mechanisms are commonly used in the design of these toys, ensuring safe and reliable operation. International shipping options further extend the market reach, allowing enthusiasts worldwide to access these foam-based weaponry toys and experience the thrill they offer.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel includes sales through speciality stores, hypermarkets, supermarkets, department stores, and discount stores.
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The offline segment was valued at USD 43.25 billion in 2017 and continued to grow until 2021. The concertation of offline distribution channels helps manufacturers of foam-based weaponry toys to achieve efficient product distribution practices and reduce sales and distribution costs. Manufacturers prefer the offline distribution channel despite the difficulties of the medium. This is because offline distribution channels provide an opportunity for buyers to test them before making a purchase, which is not the case with the online channel. Hence, the above-mentioned factors are expected to drive the growth of the offline distribution channel in the global market during the forecast period.
North America is estimated to contribute 44% to the growth of the global foam based gun toy market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The US dominates the North American foam-based weaponry toy market, while Canada has witnessed a rise in demand for low and high-end toys. Mid-priced toys are experiencing restrained sales, leading to discounted sales, which have resulted in an increase in sales volume growth. Toy stores are the main distribution channel in Canada due to the launch of toy stores by popular retailers. The foam-based weaponry toy market in Mexico is the third-largest in North America, with moderate growth expected during the forecast period despite high inflation rates and fluctuating exchange rates causing price increases.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Foam-Based Weaponry Toy Market. One of the major companies in the market include:
Buzz Bee Toys Inc. - The company manufactures dart blasters, water blasters, and other toys. The key offerings of the company include foam-based weaponry toys.
The foam-based weaponry toy market forecast report also includes detailed analyses of the competitive landscape of the global foam based gun toy market and information about 9 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth driven by factors such as consumer preferences for safe toys, environmentally sustainable options, and action-oriented media. These toys, including the replica firearm and simulation, cater to a diverse range of activities such as games, simulations, photography, and videography. With the increasing demand for physical exercise and outdoor activities, foam-based weaponry toys offer a safe and enjoyable option. The gaming industry also contributes to market growth with the rising popularity of action-oriented games. Moreover, the availability of these toys on internet buying platforms and international shipping services ensures widespread accessibility. Environmentally sustainable practices, including non-toxic materials and ecologically friendly packaging, further enhance the appeal of foam-based weaponry toys in the global market.
This market is distinct from the Global Toy Gun Market, focusing on safe and non-lethal options for recreational and entertainment purposes. Unlike plastic and metal toy guns that mimic real firearms, foam-based weaponry toys offer a safer alternative. These toys use air pressure and springs to propel soft foam projectiles, providing both functionality and appearance akin to real weapons but in a stylized manner. Available through online retailers, mass-market merchants, and specialty stores, foam-based weaponry toys like the water gun, soft bullet gun, and model gun cater to hobbyists and enthusiasts worldwide. With an emphasis on characteristics that ensure safety, these toys contribute to the global toy industry's manufacturing and sales landscape. The market offers a diverse array of toy weapons, including realistic replicas and futuristic sci-fi designs, catering to consumers' interests in conflict and self-defense, available for sale through online retail platforms, contributing to the growth of the global industry.
The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Report Coverage |
Details |
Page number |
150 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.64% |
Market growth 2023-2027 |
USD 24.25 billion |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
5.23 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 44% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Anstoy, Buzz Bee Toys Inc., Gel Blaster LLC, Gelstorm, Hasbro Inc., KidzLane, Prime Time Toys International, Splat r ball LLC, and ZURU Inc. |
Market dynamics |
Parent market trends and analysis, Market growth and trends and inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Action Mechanism
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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