Europe Toys Market Analysis - Size and Forecast 2024-2028

1 Executive Summary

• 1.1 Market overview
  • Exhibit 01: Executive Summary – Chart on Market Overview
  • Exhibit 02: Executive Summary – Data Table on Market Overview
  • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
  • Exhibit 04: Executive Summary – Chart on Market by Geography
  • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
  • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
  • Exhibit 07: Executive Summary – Chart on Incremental Growth
  • Exhibit 08: Executive Summary – Data Table on Incremental Growth
  • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
  • Exhibit 13: Market segments

• 3.3 Market size 2023

• 3.4 Market outlook: Forecast for 2023-2028
  • Exhibit 14: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 15: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 16: Chart on Europe: Year-over-year growth 2023-2028 (%)
  • Exhibit 17: Data Table on Regional - Market size and forecast 2023-2028 ($ billion)

4 Historic Market Size

• 4.1 Toys market in Europe 2018 - 2022
  • Exhibit 18: Historic Market Size – Data Table on toys market in Europe 2018 - 2022 ($ billion)

• 4.2 Product Segment Analysis 2018 - 2022
  • Exhibit 19: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

• 4.3 Distribution channel Segment Analysis 2018 - 2022
  • Exhibit 20: Historic Market Size – Distribution channel Segment 2018 - 2022 ($ billion)

• 4.4 Geography Segment Analysis 2018 - 2022
  • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Exhibit 22: Five forces analysis - Comparison between 2023 and 2028

• 5.2 Bargaining power of buyers
  • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

• 5.3 Bargaining power of suppliers
  • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

• 5.4 Threat of new entrants
  • Exhibit 25: Threat of new entrants – Impact of key factors in 2023 and 2028

• 5.5 Threat of substitutes
  • Exhibit 26: Threat of substitutes – Impact of key factors in 2023 and 2028

• 5.6 Threat of rivalry
  • Exhibit 27: Threat of rivalry – Impact of key factors in 2023 and 2028

• 5.7 Market condition
  • Exhibit 28: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

• 6.1 Market segments
  • Exhibit 29: Chart on Product - Market share 2023-2028 (%)
  • Exhibit 30: Data Table on Product - Market share 2023-2028 (%)

• 6.2 Comparison by Product
  • Exhibit 31: Chart on Comparison by Product
  • Exhibit 32: Data Table on Comparison by Product

• 6.3 Activity toys and accessories - Market size and forecast 2023-2028
  • Exhibit 33: Chart on Activity toys and accessories - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 34: Data Table on Activity toys and accessories - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 35: Chart on Activity toys and accessories - Year-over-year growth 2023-2028 (%)
  • Exhibit 36: Data Table on Activity toys and accessories - Year-over-year growth 2023-2028 (%)

• 6.4 Soft toys and accessories - Market size and forecast 2023-2028
  • Exhibit 37: Chart on Soft toys and accessories - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 38: Data Table on Soft toys and accessories - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 39: Chart on Soft toys and accessories - Year-over-year growth 2023-2028 (%)
  • Exhibit 40: Data Table on Soft toys and accessories - Year-over-year growth 2023-2028 (%)

• 6.5 Outdoor and vehicle toys - Market size and forecast 2023-2028
  • Exhibit 41: Chart on Outdoor and vehicle toys - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 42: Data Table on Outdoor and vehicle toys - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 43: Chart on Outdoor and vehicle toys - Year-over-year growth 2023-2028 (%)
  • Exhibit 44: Data Table on Outdoor and vehicle toys - Year-over-year growth 2023-2028 (%)

• 6.6 Games and puzzles - Market size and forecast 2023-2028
  • Exhibit 45: Chart on Games and puzzles - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 46: Data Table on Games and puzzles - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 47: Chart on Games and puzzles - Year-over-year growth 2023-2028 (%)
  • Exhibit 48: Data Table on Games and puzzles - Year-over-year growth 2023-2028 (%)

• 6.7 Infant and preschool toys and Others - Market size and forecast 2023-2028
  • Exhibit 49: Chart on Infant and preschool toys and Others - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 50: Data Table on Infant and preschool toys and Others - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 51: Chart on Infant and preschool toys and Others - Year-over-year growth 2023-2028 (%)
  • Exhibit 52: Data Table on Infant and preschool toys and Others - Year-over-year growth 2023-2028 (%)

• 6.8 Market opportunity by Product
  • Exhibit 53: Market opportunity by Product ($ billion)
  • Exhibit 54: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
  • Exhibit 55: Chart on Distribution Channel - Market share 2023-2028 (%)
  • Exhibit 56: Data Table on Distribution Channel - Market share 2023-2028 (%)

• 7.2 Comparison by Distribution Channel
  • Exhibit 57: Chart on Comparison by Distribution Channel
  • Exhibit 58: Data Table on Comparison by Distribution Channel

• 7.3 Specialty stores - Market size and forecast 2023-2028
  • Exhibit 59: Chart on Specialty stores - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 60: Data Table on Specialty stores - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 61: Chart on Specialty stores - Year-over-year growth 2023-2028 (%)
  • Exhibit 62: Data Table on Specialty stores - Year-over-year growth 2023-2028 (%)

• 7.4 E-retailers - Market size and forecast 2023-2028
  • Exhibit 63: Chart on E-retailers - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 64: Data Table on E-retailers - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 65: Chart on E-retailers - Year-over-year growth 2023-2028 (%)
  • Exhibit 66: Data Table on E-retailers - Year-over-year growth 2023-2028 (%)

• 7.5 Hypermarkets - Market size and forecast 2023-2028
  • Exhibit 67: Chart on Hypermarkets - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 68: Data Table on Hypermarkets - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 69: Chart on Hypermarkets - Year-over-year growth 2023-2028 (%)
  • Exhibit 70: Data Table on Hypermarkets - Year-over-year growth 2023-2028 (%)

• 7.6 Department stores - Market size and forecast 2023-2028
  • Exhibit 71: Chart on Department stores - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 72: Data Table on Department stores - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 73: Chart on Department stores - Year-over-year growth 2023-2028 (%)
  • Exhibit 74: Data Table on Department stores - Year-over-year growth 2023-2028 (%)

• 7.7 Market opportunity by Distribution Channel
  • Exhibit 75: Market opportunity by Distribution Channel ($ billion)
  • Exhibit 76: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Exhibit 77: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Exhibit 78: Chart on Market share by geography - 2023-2028 (%)
  • Exhibit 79: Data Table on Market share by geography - 2023-2028 (%)

• 9.2 Geographic comparison
  • Exhibit 80: Chart on Geographic comparison
  • Exhibit 81: Data Table on Geographic comparison

• 9.3 UK - Market size and forecast 2023-2028
  • Exhibit 82: Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 83: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 84: Chart on UK - Year-over-year growth 2023-2028 (%)
  • Exhibit 85: Data Table on UK - Year-over-year growth 2023-2028 (%)

• 9.4 France - Market size and forecast 2023-2028
  • Exhibit 86: Chart on France - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 87: Data Table on France - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 88: Chart on France - Year-over-year growth 2023-2028 (%)
  • Exhibit 89: Data Table on France - Year-over-year growth 2023-2028 (%)

• 9.5 Germany - Market size and forecast 2023-2028
  • Exhibit 90: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 91: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 92: Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibit 93: Data Table on Germany - Year-over-year growth 2023-2028 (%)

• 9.6 Italy - Market size and forecast 2023-2028
  • Exhibit 94: Chart on Italy - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 95: Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 96: Chart on Italy - Year-over-year growth 2023-2028 (%)
  • Exhibit 97: Data Table on Italy - Year-over-year growth 2023-2028 (%)

• 9.7 Rest of Europe - Market size and forecast 2023-2028
  • Exhibit 98: Chart on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 99: Data Table on Rest of Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibit 100: Chart on Rest of Europe - Year-over-year growth 2023-2028 (%)
  • Exhibit 101: Data Table on Rest of Europe - Year-over-year growth 2023-2028 (%)

• 9.8 Market opportunity by geography
  • Exhibit 102: Market opportunity by geography ($ billion)
  • Exhibit 103: Data Table on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges
  • Exhibit 104: Impact of drivers and challenges in 2023 and 2028

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
  • Exhibit 105: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
  • Exhibit 106: Overview on factors of disruption

• 11.4 Industry risks
  • Exhibit 107: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
  • Exhibit 108: Vendors covered
• 12.2 Market positioning of vendors
  • Exhibit 109: Matrix on vendor position and classification
• 12.3 4M Industrial Development Ltd.
  • Exhibit 110: 4M Industrial Development Ltd. - Overview
  • Exhibit 111: 4M Industrial Development Ltd. - Product / Service
  • Exhibit 112: 4M Industrial Development Ltd. - Key offerings
• 12.4 Clementoni Spa
  • Exhibit 113: Clementoni Spa - Overview
  • Exhibit 114: Clementoni Spa - Product / Service
  • Exhibit 115: Clementoni Spa - Key offerings
• 12.5 Evertoys
  • Exhibit 116: Evertoys - Overview
  • Exhibit 117: Evertoys - Product / Service
  • Exhibit 118: Evertoys - Key offerings
• 12.6 First Celtic Toys and Learning Ltd.
  • Exhibit 119: First Celtic Toys and Learning Ltd. - Overview
  • Exhibit 120: First Celtic Toys and Learning Ltd. - Product / Service
  • Exhibit 121: First Celtic Toys and Learning Ltd. - Key offerings
• 12.7 Goliath Games
  • Exhibit 122: Goliath Games - Overview
  • Exhibit 123: Goliath Games - Product / Service
  • Exhibit 124: Goliath Games - Key offerings
• 12.8 HABA Group B.V. and Co.KG
  • Exhibit 125: HABA Group B.V. and Co.KG - Overview
  • Exhibit 126: HABA Group B.V. and Co.KG - Product / Service
  • Exhibit 127: HABA Group B.V. and Co.KG - Key offerings
• 12.9 Hamleys of London Ltd.
  • Exhibit 128: Hamleys of London Ltd. - Overview
  • Exhibit 129: Hamleys of London Ltd. - Product / Service
  • Exhibit 130: Hamleys of London Ltd. - Key offerings
• 12.10 Hasbro Inc.
  • Exhibit 131: Hasbro Inc. - Overview
  • Exhibit 132: Hasbro Inc. - Business segments
  • Exhibit 133: Hasbro Inc. - Key news
  • Exhibit 134: Hasbro Inc. - Key offerings
  • Exhibit 135: Hasbro Inc. - Segment focus
• 12.11 JWS Europe Ltd.
  • Exhibit 136: JWS Europe Ltd. - Overview
  • Exhibit 137: JWS Europe Ltd. - Product / Service
  • Exhibit 138: JWS Europe Ltd. - Key offerings
• 12.12 Kids2 Inc.
  • Exhibit 139: Kids2 Inc. - Overview
  • Exhibit 140: Kids2 Inc. - Product / Service
  • Exhibit 141: Kids2 Inc. - Key offerings
• 12.13 Learning Resources Ltd.
  • Exhibit 142: Learning Resources Ltd. - Overview
  • Exhibit 143: Learning Resources Ltd. - Product / Service
  • Exhibit 144: Learning Resources Ltd. - Key offerings
• 12.14 LEGO System AS
  • Exhibit 145: LEGO System AS - Overview
  • Exhibit 146: LEGO System AS - Product / Service
  • Exhibit 147: LEGO System AS - Key news
  • Exhibit 148: LEGO System AS - Key offerings
• 12.15 Mattel Inc.
  • Exhibit 149: Mattel Inc. - Overview
  • Exhibit 150: Mattel Inc. - Business segments
  • Exhibit 151: Mattel Inc. - Key news
  • Exhibit 152: Mattel Inc. - Key offerings
  • Exhibit 153: Mattel Inc. - Segment focus
• 12.16 MGA Entertainment Inc.
  • Exhibit 154: MGA Entertainment Inc. - Overview
  • Exhibit 155: MGA Entertainment Inc. - Product / Service
  • Exhibit 156: MGA Entertainment Inc. - Key offerings
• 12.17 Ravensburger AG
  • Exhibit 157: Ravensburger AG - Overview
  • Exhibit 158: Ravensburger AG - Product / Service
  • Exhibit 159: Ravensburger AG - Key offerings
• 12.18 Simba Dickie Group GmbH
  • Exhibit 160: Simba Dickie Group GmbH - Overview
  • Exhibit 161: Simba Dickie Group GmbH - Product / Service
  • Exhibit 162: Simba Dickie Group GmbH - Key offerings
• 12.19 Takara Tomy Co. Ltd.
  • Exhibit 163: Takara Tomy Co. Ltd. - Overview
  • Exhibit 164: Takara Tomy Co. Ltd. - Product / Service
  • Exhibit 165: Takara Tomy Co. Ltd. - Key offerings
• 12.20 The Toy Co.
  • Exhibit 166: The Toy Co. - Overview
  • Exhibit 167: The Toy Co. - Product / Service
  • Exhibit 168: The Toy Co. - Key offerings
• 12.21 Theo Klein GmbH
  • Exhibit 169: Theo Klein GmbH - Overview
  • Exhibit 170: Theo Klein GmbH - Product / Service
  • Exhibit 171: Theo Klein GmbH - Key offerings
• 12.22 VTech Holdings Ltd.
  • Exhibit 172: VTech Holdings Ltd. - Overview
  • Exhibit 173: VTech Holdings Ltd. - Product / Service
  • Exhibit 174: VTech Holdings Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
  • Exhibit 160: Inclusions checklist
  • Exhibit 161: Exclusions checklist

• 13.3 Currency conversion rates for US$
  • Exhibit 162: Currency conversion rates for US$

• 13.4 Research methodology
  • Exhibit 163: Research methodology
  • Exhibit 164: Validation techniques employed for market sizing
  • Exhibit 165: Information sources

• 13.5 List of abbreviations
  • Exhibit 166: List of abbreviations