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The food fortifying agents market size is forecast to increase by USD 38.42 billion, at a CAGR of 10.03% between 2023 and 2028. In today's fast-paced world, maintaining optimal health has become a significant concern due to various factors such as unhealthy diets, sedentary lifestyles, and increasing stress levels. The aging population is growing rapidly, and with it comes an increased risk of health issues, particularly those related to vitamin and calcium deficiencies. These essential nutrients are crucial for bone health, immune function, and overall well-being. Unfortunately, many people struggle to obtain sufficient amounts through their diets alone. Enter NutriFusion, a revolutionary solution that addresses these concerns by offering a wide range of nutrient-dense, great-tasting products. NutriFusion's offerings are rich in vitamins, minerals, and other essential nutrients, making them an excellent addition to any health-conscious lifestyle. By incorporating NutriFusion into your daily routine, you can confidently take a step towards better health and wellness.
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The market is witnessing significant growth due to the increasing awareness of micronutrient deficiencies and the importance of maintaining optimal nutritional value in food. Fortified foods, enriched with vitamins and minerals, play a crucial role in addressing these deficiencies and preventing chronic diseases such as obesity, diabetes, and cognitive decline. Food technologies have advanced to include the addition of essential nutrients like omega 3 fatty acids, lipids, and immune boosting nutrients in various food products. Dairy, in particular, is a popular medium for fortification due to its widespread consumption and ability to enhance bone health. Food authorities have set regulations to ensure the safety and efficacy of fortified foods. Nutraceuticals, infant formulas, baby foods, and maternal supplements are some of the key product areas where fortification is prevalent. Nutrient imbalances and adverse health effects can result from insufficient intake of these essential nutrients. Therefore, fortified foods offer a viable solution to maintain optimal health and prevent chronic diseases.
Rising concerns on ever-increasing health problems is notably driving the market growth. Food fortifying agents play a crucial role in enhancing the nutritional value of food, addressing nutrient imbalances, and mitigating the risk of chronic diseases. These agents can be categorized into mandatory and discretionary types. Mandatory food fortifying agents, as regulated by the US Food and Drug Administration (FDA) and Health Canada, include essential vitamins and minerals, such as Omega 3 fatty acids, B carotene, and lipids. These nutrients are essential for various health benefits, including bone health, cognitive function, prenatal health, and child health. Functional food ingredients, such as calcium, Vitamin D, and probiotics, are also used for fortification in dairy products, infant formulas, baby foods, and maternal supplements. The vitamins segment, particularly Calcium and Vitamin D, is a significant market for food fortifying agents due to their role in bone health.
Further, the dairy products segment, including yogurts and cultured dairy products, also undergoes probiotic fortification for immune boosting nutrients and functional benefits. Natural fortifying agents derived from plant sources, like Beta-carotene, are gaining popularity due to the increasing demand for clean label products and natural ingredients. Interactions between different food fortifying agents must be considered to avoid adverse health effects. Personalized nutrition recommendations based on individual needs and preferences are a growing trend, further fueling the market for food fortifying agents. Thus, such factors are driving the growth of the market during the forecast period.
Rising consumption of vitamin-infused food and beverages is the key trend in the market. The consumption of food fortifying agents, including Omega 3 fatty acids, lipids, and vitamins, has gained significant attention due to the increasing awareness of maintaining optimal health. Functional food ingredients, such as B carotene, play crucial roles in various health aspects, including bone health, cognitive function, prenatal health, and child health. Infant formulas and baby foods are commonly fortified with these nutrients to address potential nutrient imbalances and prevent adverse health effects. Maternal supplements also contain essential nutrients for the mother's health and the development of the fetus. Food fortification extends to various food categories, including margarine, dairy products, and yogurts, which undergo probiotic fortification for immune boosting benefits. Vitamins, particularly Calcium and Vitamin D, dominate the market in the bone health segment. The dairy products segment also benefits from fortification, as these nutrients are often added to address deficiencies and enhance functional benefits.
Natural fortifying agents, derived from plant sources, are gaining popularity due to the demand for clean label products and natural ingredients. In summary, the use of food fortifying agents, including Omega 3 fatty acids, lipids, and vitamins, addresses nutritional deficiencies and supports various health aspects, such as bone health, cognitive function, and immune system support. Fortified food and beverage products cater to diverse consumer needs, ensuring personalized nutrition recommendations while maintaining a focus on natural ingredients. Thus, such trends will shape the growth of the market during the forecast period.
Government regulations related to fortified foods is the major challenge that affects the growth of the market. The market is witnessing significant growth due to the increasing awareness about nutrient imbalances and the adverse health effects of such deficiencies. Functional food ingredients, such as Omega 3 fatty acids, B carotene, and various vitamins, are being increasingly used to fortify food products. These nutrients offer functional benefits, including bone health, cognitive function, prenatal health, and child health. Infant formulas, baby foods, maternal supplements, and personalized nutrition recommendations are major application areas for food fortifying agents. Lipids, including Omega 3 fatty acids, are essential nutrients that cannot be produced by the body and must be obtained through diet. Margarine and other dairy products are common sources of these lipids. B carotene, a plant source of Vitamin A, is another important food fortifying agent that contributes to eye health and immune system support. The vitamins segment, including calcium and Vitamin D, dominates the market due to their role in bone health. The dairy products segment, including yogurts and cultured dairy products, is a major application area for calcium and Vitamin D fortification. Probiotic fortification is also gaining popularity in the market, particularly in the dairy products segment.
However, stringent government regulations worldwide are posing challenges to the growth of the market. Governments monitor food fortification regulations closely to ensure the safety of their population. For instance, the Indian government mandates that all fortified food products carry the "+F" logo and comply with food safety standards. Interactions between different fortifying agents and potential adverse health effects are other concerns that vendors must address to ensure the safety and efficacy of their formulations. In conclusion, the market is driven by the increasing demand for functional food ingredients and personalized nutrition recommendations. However, stringent regulations and potential interactions between different fortifying agents pose challenges to market growth. Natural fortifying agents, such as plant sources, are gaining popularity due to their clean label appeal and natural health benefits. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Arla Foods Ingredients Group PS - The company offers food fortifying agents such as alpha-lactalbumin, hydrolysates, milk minerals, phospholipids and MFGM, whey protein concentrate, and milk proteins.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The dietary supplements segment is estimated to witness significant growth during the forecast period. Food fortification is a critical approach to addressing micronutrient deficiencies and enhancing the nutritional value of various food categories. Fortified foods play a significant role in preventing nutritional deficiencies, particularly in vulnerable populations, including aging and those suffering from chronic diseases such as obesity and diabetes. Vitamins and minerals, as essential nutrients, are commonly added to dairy, bakery, beverages, infant nutrition, and other food products. Food technologies have enabled the fortification of foods with amino acids, essential nutrients, and functional ingredients like probiotics and prebiotics.
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The dietary supplements segment was the largest and was valued at USD 14.86 billion in 2018. The clean label trend has led to the development of natural fortification solutions, making fortified foods more appealing to health-conscious consumers. Public sector intervention has also played a crucial role in fortifying staple foods like cereals to combat malnutrition. Dietary needs vary significantly among individuals, and personalized nutrition is gaining popularity. Nutraceuticals, dietary supplements, and fortified foods cater to specific dietary requirements, including genetic testing services. Iodine fortification is a notable example of public health success, reducing iodine deficiencies and their associated health risks. The food authority continues to monitor and regulate the nutritional content of fortified foods to ensure their safety and efficacy.
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Europe is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Food fortification is a critical approach to addressing micronutrient deficiencies and enhancing the nutritional value of various food categories. Vitamins and minerals are essential nutrients that play a significant role in maintaining optimal health. Fortified foods, incorporating these essential nutrients, have gained prominence in addressing nutritional deficiencies. Dairy, bakery, beverages, infant nutrition, and functional foods are among the major food categories undergoing fortification. Food technologies enable the addition of vitamins, minerals, amino acids, and other essential nutrients to these food products. Fortified cereals, dairy products, and infant formulas are common examples. The public sector has intervened to fortify staple foods to combat malnutrition, particularly in developing countries.
Moreover, the health and wellness trend has led to the development of clean-label fortification solutions, ensuring natural sources of essential nutrients. Personalized nutrition, catering to dietary needs and genetic testing services, is gaining popularity. Probiotics and prebiotics, essential components of functional foods, are increasingly being used to promote gut health. Chronic diseases such as obesity, diabetes, and iodine deficiencies are prevalent in the aging population. Fortified foods and nutraceuticals offer potential solutions to prevent and manage these conditions. The Food Authority regulates the fortification process to ensure safety and efficacy.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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Micronutrient Deficiencies Food fortification is a crucial approach to addressing micronutrient deficiencies and enhancing the nutritional value of foods. Fortifying agents, including vitamins and minerals, play a vital role in this process. Dairy, bakery, beverages, infant nutrition, and various other food categories are increasingly embracing food fortification technologies to cater to the growing health and wellness trend. Fortified foods offer essential nutrients, amino acids, and other vital components that are often lacking in our diets due to various dietary needs and nutritional deficiencies. Food technologies have advanced to provide natural fortification solutions, ensuring that the nutritional content remains clean label and free from synthetic additives.
The aging population, chronic diseases such as obesity and diabetes, and malnutrition prevention are significant drivers for the market. Iodine, probiotics, prebiotics, and protein are among the popular fortifying agents used in various food categories. Public sector intervention and regulatory bodies like Food Authority play a crucial role in ensuring the safety and efficacy of fortified foods. Nutraceuticals and dietary supplements are also gaining popularity as alternatives for those with specific dietary requirements or genetic predispositions. In conclusion, food fortifying agents are essential in addressing micronutrient deficiencies and improving the overall nutritional value of foods. The market for these agents is expected to grow significantly due to the increasing health consciousness, aging population, and the prevalence of chronic diseases.
Market Scope |
|
Report Coverage |
Details |
Page number |
152 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.03% |
Market growth 2024-2028 |
USD 38.42 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
8.88 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 29% |
Key countries |
US, China, Germany, India, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Arla Foods Ingredients Group PS, BASF SE, Chr Hansen Holding AS, Evonik Industries AG, Ingredion Inc., International Flavors and Fragrances Inc., Kellogg Co., Koninklijke DSM NV, Levex, Nestle SA, Nouryon, Omya International AG, PPG Industries Inc., Prime Merchantiles International Ltd., Proxes GmbH, Spirax Sarco Engineering plc, Tata Sons Pvt. Ltd., Tate and Lyle PLC, and Wenda Ingredients LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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