Fresh Food Market by Product and Geography - Forecast and Analysis 2020-2024

  • Published: Aug 2020
  • Pages: 120
  • SKU: IRTNTR44309

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The fresh food market share is expected to increase by 337.76 million tons from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 3%.

This fresh food market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fresh food market segmentation by product (fruits and vegetables, meat and poultry, eggs, and others) and geography (APAC, North America, Europe, South America, and MEA). The fresh food market report also offers information on several market vendors, including BRF SA, Cargill Inc., Danish Crown AS, Dole Food Co. Inc., Fresh Del Monte Produce Inc., JBS SA, NH Foods Ltd., Perdue Farms Inc., Sanderson Farms Inc., and Tyson Foods Inc. among others.

What will the Fresh Food Market Size be During the Forecast Period?

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Fresh Food Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The growing adoption of healthy food habits is notably driving the fresh food market growth, although factors such as harmful practices of over-fertilization may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the fresh food industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Fresh Food Market Driver

One of the key factors driving growth in the fresh food market is the growing adoption of healthy food habits. The growing prevalence and incidences of various lifestyle diseases such as diabetes, obesity, cardiovascular diseases, osteoporosis, and gastrointestinal diseases are increasing significantly globally. Diabetes can lead to severe complications such as CVDs, hypertension, stroke, and kidney failure. Eating healthy food can help control and prevent such lifestyle diseases in individuals. Nutritional deficiencies may lead to various health problems such as skin disorders, digestion problems, defective bone growth, and dementia. Some of the common deficiencies are those of calcium, vitamin A, iron, iodine, vitamin B12, and magnesium. Such deficiencies can lead to weak immunity and pose a higher risk of infections. Hence, to reduce the chances of these diseases, people are increasingly adopting healthy eating habits. Fresh vegetables and fruits are rich in antioxidants and vitamins, which play an important role in building immunity and improving health conditions. Therefore, the growing adoption of healthy eating habits among individuals is boosting the growth of the global fresh food market.

Key Fresh Food Market Trend

The rising demand in online retail is a fresh food market trend that is expected to have a positive impact in the coming years. Factors such as increasing internet connectivity, rising adoption of smartphones, and the presence of a large customer base drive the demand for fresh foods such as vegetables, fruits, and meat and poultry in online retail. Growing marketing activities online are enabling manufacturers to offer consumers with easy access to fresh foods. E-commerce platforms such as Alibaba, Amazon, IndiaMart, and Innovative Retail Concepts Pvt. Ltd. (bigbasket) sell fresh foods. Online retail channels sell fresh foods at a nearly 40% cheaper rate than traditional local vendors. Such discounts and offers and the availability of several exotic fresh vegetables and fruits attract consumers to buy products in bulk through online retail channels. This is expected to increase online purchases of fresh foods. Moreover, the ease of purchasing products, options for home delivery and safe payment options online are the major factors boosting the sales of fresh foods through online retail. This is expected to increase the number of opportunities for the growth of the global fresh food market in the coming years.

Key Fresh Food Market Challenge

The harmful practices of over-fertilization will be a major challenge for the fresh food market during the forecast period. Many fresh food manufacturers use various chemicals to maintain the freshness, color, and texture of fresh food products. Excess consumption of these chemicals poses serious health hazards. Also, over-fertilization often results in an unusually high build-up of salts in the soil, as well as excess nitrogen, which is harmful for plant health. Over-fertilizing outdoor plants can result in chemical run-off, which can pollute waterways. Ensuring food safety starts with the production at the farm level. In line with this, misuse of agrochemicals, including pesticides, growth hormones, and veterinary drugs, may have harmful effects on human health. These agrochemicals are available over the counter, and farmers can use them without proper understanding or supervision. These chemicals can be hazardous, and there is always a chance that agricultural produce may get contaminated with residues of these chemicals. Since these factors have harmful health implications for people and plants alike, they are challenges to the global fresh food market.

This fresh food market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the global fresh food marke as apart of the global packaged food market.. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fresh food market during the forecast period.

Who are the Major Fresh Food Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • BRF SA
  • Cargill Inc.
  • Danish Crown AS
  • Dole Food Co. Inc.
  • Fresh Del Monte Produce Inc.
  • JBS SA
  • NH Foods Ltd.
  • Perdue Farms Inc.
  • Sanderson Farms Inc.
  • Tyson Foods Inc.


This statistical study of the fresh food market encompasses successful business strategies deployed by the key vendors. The fresh food market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Danish Crown AS - The company offers fresh meat products to its customers across the globe.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The fresh food market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Fresh Food Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the fresh food market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the packaged food market includes the following core components:

  • Inputs
  • Inbound logistics
  • Primary processing
  • Secondary and tertiary processing
  • Outbound logistics
  • End-customers
  • Marketing and sales
  • Service
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Fresh Food Market?

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53% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for fresh food in APAC. Market growth in this region will be faster than the growth of the market in the European, MEA and North American regions.

The increasing prevalence of lifestyle diseases, increasing awareness of healthy eating, rapid growth in urbanization, rise in the organized retail sector, growing demand for organic fresh foods, and the presence of major vendors will facilitate the fresh food market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Fresh Food Market?

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The fresh food market share growth by the fruits and vegetables segment will be significant during the forecast period. The fruits and vegetables segment is estimated to register steady growth during the forecast period. With rising health concerns and a subsequent preference for food that is healthy and nutritious, the consumption of fruits and vegetables is increasing across the globe. The growth of the fresh fruits and vegetables segment of the global market can also be attributed to the increasing consumer incomes and demand for fresh produce. Many large vendors of fresh fruits and vegetables have contracts with growers in several different production regions to ensure the supply of high-quality fresh fruits and vegetables. Since consumers' interest in checking the origin of their food is increasing, this factor will help in the growth of the segment over the coming years. Also, the easy access to these products through the expanding distribution channels will fuel their sales, thereby boosting the growth of the market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the fresh food market size and actionable market insights on post COVID-19 impact on each segment.


Fresh Food Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 3%

Market growth 2020-2024

337.76 mn tons

Market structure


YoY growth (%)


Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 53%

Key consumer countries

China, US, India, Russian Federation, and Brazil

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

BRF SA, Cargill Inc., Danish Crown AS, Dole Food Co. Inc., Fresh Del Monte Produce Inc., JBS SA, NH Foods Ltd., Perdue Farms Inc., Sanderson Farms Inc., and Tyson Foods Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Fresh Food Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive fresh food market growth during the next five years
  • Precise estimation of the fresh food market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the fresh food industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of fresh food market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024

    Five Forces Analysis

    • Five Forces Summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product by Volume

    • Market segments
    • Comparison by Product by volume
    • Fruits and vegetables - Market size and forecast 2019-2024 (million tons)
    • Meat and poultry - Market size and forecast 2019-2024 (million tons)
    • Eggs - Market size and forecast 2019-2024 (million tons)
    • Others - Market size and forecast 2019-2024 (million tons)
    • Market opportunity by Product by volume

    Customer landscape

    • Customer landscape

    Geographic Landscape by Volume

    • Geographic segmentation
    • Geographic comparison
    • APAC - Market size and forecast 2019-2024 (million tons)
    • North America - Market size and forecast 2019-2024 (million tons)
    • Europe - Market size and forecast 2019-2024 (million tons)
    • South America - Market size and forecast 2019-2024 (million tons)
    • MEA - Market size and forecast 2019-2024 (million tons)
    • Key leading countries
    • Market opportunity by geography
    • Market Drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Vendor landscape
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • BRF SA
    • Cargill Inc.
    • Danish Crown AS
    • Dole Food Co. Inc.
    • Fresh Del Monte Produce Inc.
    • JBS SA
    • NH Foods Ltd.
    • Perdue Farms Inc.
    • Sanderson Farms Inc.
    • Tyson Foods Inc.


    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts



    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis


    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
    Get your FREE sample now!
    The fresh food market growth will increase by $337.76 million tons during 2019-2024.
    The fresh food market is expected to grow at a CAGR of 2.60% during 2019-2024.
    Technavio has segmented the fresh food market by product (Fruits and vegetables, Meat and poultry, Eggs, and Others) ,product by volume (Fruits and vegetables, Meat and poultry, Eggs, and Others) , and geographic (APAC, North America, Europe, South America, and MEA).
    BRF SA, Cargill Inc., Danish Crown AS, Dole Food Co. Inc., Fresh Del Monte Produce Inc., JBS SA, NH Foods Ltd., Perdue Farms Inc., Sanderson Farms Inc., Tyson Foods Inc. are a few of the key vendors in the fresh food market.
    APAC will register the highest growth rate of 53.34% among the other regions. Therefore, the fresh food market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
    • China
    • US
    • India
    • Russian Federation
    • Brazil
    The key factors driving the fresh food market growth are:
    • Growing adoption of healthy food habits
    • Rising demand in online retail
    The fresh food market vendors should focus on grabbing business opportunities from the fruits and vegetables segment as it accounted for the largest market share in the base year.
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