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The Fresh Food Market size is projected to increase by USD 783.24million, at a CAGR of 4.23% between between 2023 and 2028. In 2018 the market size was 2.8 billion in 2018.
The APAC market is experiencing robust growth, driven by factors such as the escalating prevalence of lifestyle diseases, heightened awareness of healthy eating, rapid urbanization, expanding organized retail, surging demand for organic fresh foods, and the presence of major vendors. Lifestyle diseases like diabetes, heart diseases, and digestive issues are on the rise in the region, fostering health consciousness. The World Bank Group reports significant diabetes prevalence in India, China, Japan, Thailand, and Australia. To combat such diseases, consumers are increasingly opting for fresh foods, contributing to market growth. Key player BRF SA offers fresh foods through brands like Sadia, Qualy, and Perdigao, aligning with global trends and consumption patterns.
The market shows an Accelerate CAGR during the forecast period.
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Increased consumption of fruits and vegetables is notably driving market growth. Many vitamins and minerals, dietary fiber, antioxidants, and other non-nutrient substances like plant sterols and flavonoids are found in fruits and vegetables. Therefore, fruits and vegetables form important components of a healthy diet. Inadequate intake of fruits and vegetables can lead to poor health, increased risk of cardiovascular diseases, and even certain types of cancer. With growing consumer awareness regarding the importance of fruits and vegetables on one's health, their consumption is increasing.
Additionally, global organizations like WHO and the Food and Agriculture Organization (FAO), with their joint initiatives, are promoting the consumption of fruits and vegetables, which will drive the growth of the market. Hypermarkets and supermarkets are also capitalizing on this and attracting more consumers of fresh food. Thus, the increasing consumption of fruits and vegetables among consumers will spur the growth of the market during the forecast period.
The growing importance of organic food is an emerging trend shaping the market growth. Pesticides are used during the cultivation of inorganic foods, including vegetables, fruits, and pulses. Long-term consumption of such foods can cause cancer, asthma, infertility, and allergies. Hence, the rising concerns about the harmful health implications of consuming inorganic fruits and vegetables are increasing the demand for organic foods globally. The demand for organic foods is consistent in the urban population owing to the high disposable income and the increasing awareness of consuming healthy food.
Furthermore, the adoption of organic farming is increasing among farmers worldwide. Many retailers are selling and supplying organic foods through online distribution channels. The increasing availability of organic foods such as organic vegetables, fruits, and pulses is also increasing their uptake significantly worldwide. Therefore, the growing importance of organic foods is expected to increase the opportunity for the growth of the market during the forecast period.
Harmful practices of over-fertilization are a significant challenge hindering market growth. Many fresh food manufacturers use various chemicals to maintain the freshness, color, and texture of fresh food products. Excess consumption of these chemicals poses serious health hazards. Also, over-fertilization often results in an unusually high build-up of salts in the soil, as well as excess nitrogen, which is harmful to plant health. Over-fertilizing outdoor plants can result in chemical run-off, which can pollute waterways. Ensuring food safety starts with the production at the farm level. In line with this, misuse of agrochemicals, including pesticides, growth hormones, and veterinary drugs, may have harmful effects on human health.
However, these agrochemicals are available over the counter, and farmers can use them without proper understanding or supervision. These chemicals can be hazardous, and there is always a chance that agricultural produce may get contaminated with residues of these chemicals. Since these factors have harmful health implications for people and plants alike, they will be a major challenge to the growth of the market during the forecast period.
Offline distribution of fresh food products, such as fruits, vegetables, and meat, plays a significant role in the market. Traditional brick-and-mortar retail outlets, farmers markets, and specialty stores are the key avenues for consumers to access fresh food products. Many supermarkets, grocery chains, and local markets have a separate section for fresh food, where consumers can find a variety of fresh food products. Moreover, offline distribution channels often prioritize local sources of fresh food products, promoting domestic agriculture and reducing the carbon footprint associated with transportation. Consumers often report that locally sourced fresh food products have better taste and quality than products that have been transported for long distances. This is due to the shorter time between harvest and consumption of locally sourced fresh food products. These factors will contribute to the growth of the offline segment, which will promote the growth of the market during the forecast period.
The market share growth by the fruits and vegetables segment will be significant during the forecast period. With rising health concerns and a subsequent preference for food that is healthy and nutritious, the consumption of fruits and vegetables is increasing across the globe. The regular intake of vegetables and fruits, as part of an overall healthy diet, might reduce the risk of some chronic diseases, such as high blood cholesterol, blood sugar, heart diseases, issues related to the skin, and type 2 diabetes.
The fruits and vegetables segment was the largest and was valued at USD 1,793.43 million in 2018.
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Further, the growth of the fresh fruits and vegetables segment of the Saudi Arabia food retail market can also be attributed to increasing consumer incomes and demand for fresh produce. Many large vendors of fresh fruits and vegetables in Saudi Arabia have contracts with growers in several different production regions to ensure the supply of high-quality fresh fruits and vegetables. Since consumers' interest in checking the origin of their food is increasing, this factor will help drive the growth of the fruits and vegetables segment over the coming years in the Saudi Arabia food retail market. Also, easy access to these products through the expanding distribution channels in Saudi Arabia will fuel their sales. Thus, all these factors will propel the growth of the fruits and vegetables segment of the Saudi Arabia food retail market during the forecast period.
APAC is estimated to contribute 56% to the growth of the global market during the forecast period
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Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional market trends and analysis, and drivers influencing the market's trajectory throughout the forecast period. An increase in the urban population leads to an increase in demand for fresh food products in APAC. The World Bank Group stated that the percentage of the urban population in China, Australia, Japan, and India was 63%, 86%, 92%, and 35%, respectively, in 2021. The growth in the urban population has increased the demand for fresh foods, which is driving the growth of the regional market.
In addition, the traditional diet followed in APAC primarily comprises fresh food products such as fresh fruits and vegetables. The regional fresh food market is further promoted by the recent healthy living trends among individuals. Such factors will contribute to the growth of the regional market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including BRF SA, Cal Maine Foods Inc., Cargill Inc., D Arrigo New York, Danish Crown AS, Del Monte Pacific Ltd., Dole plc, Driscolls Inc., Greenyard NV, Grimmway Enterprises Inc., JBS SA, Madhav Fresh Foods., NH Foods Ltd., NS Brands Ltd., Perdue Farms Inc., Reynolds Catering Supplies Ltd., Rose Acre Farms, Sunkist Growers Inc., Sysco Corp., and Tyson Foods Inc.
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Fresh Food Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.23% |
Market Growth 2024-2028 |
USD 783.24 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
3.99 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 56% |
Key countries |
US, China, India, Russia, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
BRF SA, Cal Maine Foods Inc., Cargill Inc., D Arrigo New York, Danish Crown AS, Del Monte Pacific Ltd., Dole plc, Driscolls Inc., Greenyard NV, Grimmway Enterprises Inc., JBS SA, Madhav Fresh Foods., NH Foods Ltd., NS Brands Ltd., Perdue Farms Inc., Reynolds Catering Supplies Ltd., Rose Acre Farms, Sunkist Growers Inc., Sysco Corp., and Tyson Foods Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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