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The frozen breakfast foods market size is forecast to increase by USD 2.34 billion at a CAGR of 8.09% between 2023 and 2028. The frozen breakfast food market is experiencing significant growth due to several key trends. Firstly, the increasing launch of new and innovative products is driving market expansion. Consumers are increasingly seeking convenient and healthy breakfast options, leading manufacturers to introduce a wide range of products catering to various dietary preferences and lifestyles. Another trend influencing the market is the rising number of private-label brands, which are gaining popularity due to their affordability and perceived quality. However, the market also faces challenges, including frequent product recalls, which can negatively impact market growth and consumer trust. Despite these challenges, the market is expected to continue its growth trajectory, fueled by the increasing demand for convenient and healthy breakfast solutions.
Frozen breakfast foods have gained significant popularity in recent years due to their convenience and ability to provide quick meal options for individuals with hectic schedules. Dual-income households and health-conscious consumers increasingly turn to ready-to-eat, nutritious breakfast items to maintain their health and wellbeing. Frozen breakfast foods come in various forms, including cereal options, ready meals, and fruits. Manufacturers focus on natural ingredients, nutritional profiles, and clean labels to cater to health-conscious consumers. Freezing methods ensure less sugar and less fat content, making frozen breakfast foods an attractive choice for those following dietary requirements.
Furthermore, the market for frozen breakfast foods continues to evolve, with a growing demand for plant-based substitutes and protein-rich alternatives. Online platforms, e-commerce, and online grocery delivery have made it easier for consumers to access these products, even as they prioritize health and wellbeing. Eco-friendly packaging and premium breakfast items are also gaining traction, as consumers become more conscious of their environmental impact and seek higher-quality options. Overall, the market is expected to grow as more individuals seek quick, nutritious, and convenient meal solutions.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The bakery products segment is estimated to grow significantly during the forecast period. The market is witnessing substantial growth due to the increasing demand for quick meal options in hectic schedules. With the rise of dual-income households, the need for ready-to-eat meals has become essential. Frozen breakfast foods, such as waffles, pancakes, sandwiches, burritos, bowls, and various ethnic options, offer nutritional value, health, and wellbeing, making them preferred choices for health-conscious consumers. Retailers and online platforms prioritize frozen breakfast foods due to their longer shelf life and freshness perception. Natural ingredients and nutritional profiles are key considerations for consumers, leading to the availability of gluten-free, organic, plant-based, and protein-rich substitutes catering to various dietary requirements.
Furthermore, freezing methods ensure less sugar and less fat content in these foods. Fruits, vegetables, whole grains, and international cuisines are some popular choices. Environmental consciousness and ethical production methods are increasingly important to consumers. companies focus on responsible sourcing and reducing their carbon footprint. The market includes various offerings like veggie sausages, tofu scrambles, and various ethnic frozen breakfast options. The bakery products segment holds the largest market share, with companies expanding their presence and production capacity to cater to the growing demand.
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The bakery products segment was valued at USD 2.16 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market caters to health-conscious consumers seeking time-saving meals with nutritional enhancements. This market includes a wide range of products such as Frozen sandwiches, pizza, toast, burritos, waffles, pancakes, sausage rolls, and breakfast sandwiches. Local farms are increasingly supplying fresh ingredients to ensure the best possible taste and quality. Retail formats, including convenience stores and specialist retailers, stock these pre-cooked products. Recyclable packaging and eco-friendly labels are becoming essential for brands to appeal to environmentally-conscious consumers. Flash-freezing and vacuum-sealing technologies preserve the food's flavor and nutritional value. Ready meals and cereal options are popular choices for busy consumers.
Furthermore, online grocery delivery and e-commerce platforms have expanded the market's reach, providing consumers with greater convenience. Health concerns have led to innovations in flavor profiles and clean labels. The Frozen Foods Market continues to evolve, offering consumers a diverse range of breakfast options that cater to various dietary preferences and lifestyles.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing launch of new products is the key driver of the market. The market caters to consumers with hectic schedules, offering quick and convenient meal options. With the rise of dual-income households, the demand for ready-to-eat breakfast items has risen. companies are focusing on providing products with high nutritional value, appealing to health-conscious consumers. Natural ingredients and clear nutritional profiles are becoming essential, driving the trend towards natural and organic options. Online platforms are increasingly popular for purchasing frozen breakfast foods, enhancing the freshness perception. Product innovation continues, with new offerings such as frozen waffles, pancakes, sandwiches, burritos, bowls, and international cuisine-inspired dishes. Retail stores and online retailing platforms stock a wide range of options, catering to various dietary requirements, including gluten-free, plant-based, and protein-rich substitutes.
Furthermore, manufacturers are focusing on freezing methods that preserve the food's nutritional value, reducing sugar and fat content, and incorporating fruits, vegetables, whole grains, and plant-based proteins. Ethical production methods, responsible sourcing, and environmental consciousness are also becoming crucial factors. Some recent product launches include Conagra Brands, Inc.'s new summer offerings, featuring veggie sausages, tofu scrambles, and other plant-based alternatives. These initiatives aim to cater to diverse consumer preferences and prioritize health and well-being.
The rising number of private-label brands is the upcoming trend in the market. The market is witnessing significant growth due to the increasing demand for quick meal options in hectic schedules. Private-label brands are capitalizing on this trend by offering a wide range of ready-to-eat frozen breakfast foods, catering to the nutritional needs of dual-income households. These products, which include frozen waffles, pancakes, sandwiches, burritos, bowls, and more, are perceived as fresh due to their natural ingredients and nutritional profiles. Retailers, both online and in stores, are expanding their offerings to meet consumer demand. Online platforms have made it easier for consumers to access a variety of frozen breakfast foods, including gluten-free options, organic ingredients, and health-conscious choices.
Furthermore, frozen breakfast foods are also catering to dietary requirements with plant-based substitutes and protein-rich alternatives. Freezing methods ensure less sugar and less fat, making these options appealing to those following plant-based diets or international cuisines. Ethical production methods and responsible sourcing are also becoming important considerations, with a focus on reducing carbon footprint and environmental consciousness. Key players in the market include Tesco and Alibaba, offering a range of frozen breakfast foods under their private labels.
Frequent product recalls is a key challenge affecting the market growth. Frozen Breakfast Foods have gained significant popularity due to their role as quick meal options for individuals with hectic schedules. Dual-income households particularly benefit from ready-to-eat options that prioritize health and wellbeing. Frozen waffles, pancakes, breakfast sandwiches, burritos, and bowls are popular choices, catering to various dietary requirements, including gluten-free and organic. The nutritional profiles of these foods are crucial, with a focus on natural ingredients, less sugar, and less fat. Online platforms have emerged as significant retailing channels, offering convenience and freshness perception. Frozen breakfast items, such as fruits, vegetables, whole grains, and international cuisines, are available in various plant-based and protein-rich substitutes.
Furthermore, ethical production methods and responsible sourcing are essential considerations for health-conscious consumers. However, the market growth may be impeded by product recalls due to contamination or mislabeling. Regulatory bodies, such as the US Food Safety and Inspection Service (FSIS), ensure product safety by inspecting and recalling items based on their severity and health impact. Frozen breakfast foods encompass a wide range of options, including veggie sausages, tofu scrambles, and ethnic frozen breakfasts, reflecting environmental consciousness and adherence to dietary requirements. Freezing methods are continually evolving to maintain the freshness and nutritional value of these foods.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Ajinomoto Co. Inc. - The company offers frozen breakfast food such as Yakithori chiken fried rice, vegetable yakisoba noodles and shoyu ramen.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Frozen breakfast foods have gained significant popularity in today's fast-paced world as quick meal options for individuals with hectic schedules. Dual-income households rely on ready-to-eat breakfast items to maintain their health and wellbeing without compromising their busy lifestyles. Frozen waffles, pancakes, breakfast sandwiches, burritos, bowls, and various ethnic options such as veggie sausages and tofu scrambles cater to diverse dietary requirements.
Furthermore, frozen breakfast foods offer nutritional value with natural ingredients and nutritional profiles that match their fresh counterparts. Online platforms have made it easier to purchase these items, enhancing their accessibility. The perception of freshness is a critical factor, with advanced freezing methods ensuring less sugar and fat content. Fruits, vegetables, whole grains, and international cuisines are now available in frozen breakfast options, catering to plant-based diets and health-conscious choices. Frozen breakfast foods also offer gluten-free, organic, and ethically-sourced alternatives. Manufacturers prioritize environmental consciousness and ethical production methods, reducing the carbon footprint of these convenient meal solutions.
Market Scope |
|
Report Coverage |
Details |
Page number |
183 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.09% |
Market growth 2024-2028 |
USD 2.34 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.32 |
Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 44% |
Key countries |
US, UK, Germany, Japan, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Ajinomoto Co. Inc., Al Kabeer Group ME, ALPHA FOODS, Conagra Brands Inc., Corporativo Bimbo SA de CV, Dr. August Oetker KG, General Mills Inc., Gujarat Cooperative Milk Marketing Federation Ltd., ITC Ltd., Kellogg Co., McCain Foods Ltd., Nestle SA, Nomad Foods Ltd., Quirch Foods LLC, Rich Products Corp., Ruiz Food Products Inc., The Kraft Heinz Co., Turano Baking Co., Tyson Foods Inc., and Unilever PLC |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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