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The frozen breakfast foods market size is estimated to grow at a CAGR of 7.93% between 2022 and 2027. The market size is forecast to increase by USD 2,129.41 million. This frozen breakfast foods market report extensively covers market segmentation by product type (bakery products, ready meals, cereals, snack bars, and others), distribution channel (offline and online), and geography (Europe, North America, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
One of the key factors driving the frozen breakfast foods market growth is the rising popularity of organic and vegan frozen breakfast food. There is an increasing demand for organic, gluten-free, and vegan frozen breakfast food products due to the growing health consciousness among consumers. Additionally, there is an increasing shift towards vegan and gluten-free foods due to the prevalence of conditions such as lactose intolerance and celiac disease. In addition, there is a rise in the vegan population in several countries especially in the UK and the US. As a result, it has encouraged several market players to increase their range of frozen vegan breakfast food offerings. Hence, such factors are positively impacting the market which, in turn, will drive the market growth during the forecast period.
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A key factor shaping the frozen breakfast foods market growth is the rising number of private-label brands. There is an increasing focus on private-label frozen breakfast food products among retailers across the globe. Several private-label brands are offering a wide variety of frozen breakfast food products to increase their profitability, which is significantly contributing to the growth of the global frozen breakfast foods market.
Moreover, some of the prominent market players offering private-label frozen breakfast food products include Tesco and Alibaba. For example, UK-based Tesco offers frozen breakfast food products under its brand Tesco All Day Breakfast 350G. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.
Health risks associated with the consumption of frozen foods for breakfast are one of the key challenges hindering the market growth. Frozen breakfast foods can be referred to as processed foods that are stored at low temperatures to avoid spoilage and to improve their shelf lives. Additionally. several breakfast food manufacturers increasingly focus on low-cost alternatives instead of healthier ingredients.
For example, less effective rapeseed oil is used instead of nutrition-dense olive oil, which leads to the loss of antioxidants present in the snacks. Additionally, there is a significant chance of developing high blood pressure, stroke, and other heart diseases in frozen breakfast food consumers due to the presence of high sodium content in these products. Hence, such factors will hinder the market growth during the forecast period.
The increasing number of retail stores will fuel the offline segment which will increase the market growth during the forecast period. Some of the main offline distribution channels that are fuelling the growth of this segment include hypermarkets, supermarkets, convenience stores clubhouse stores, and department stores. In addition, several market players are rapidly expanding their stores in global and regional markets. Furthermore, market players are introducing new business and retail strategies such as e better pricing strategies, widening of product assortment, and expansion of their retail landscape in order to sustain in the competition. Hence, such factors are fuelling the growth of this segment which, in turn, will drive the market growth during the forecast period.
The increasing preference for the online segment will increase the market growth during the forecast period. The purchasing decisions of the majority of consumers are now influenced by online research on websites, blogs, and social media. Additionally, the increasing shift to online shopping platforms is also due to factors such as wide penetration and the geographical reach of e-retailers including Amazon, Alibaba Group Holding Ltd. (Alibaba), and more. Furthermore, proper infrastructure, including Internet penetration and the availability of logistics are encouraging market players to offer their products online and expand without geographical limitations. Hence, such factors are fuelling the growth of this segment which, in turn, will drive the market growth during the forecast period.
The bakery product segment is estimated to witness significant growth during the forecast period. The high availability of bakery food products in retail stores is significantly fuelling the growth of this segment. There is an increasing preference by retailers for food products with a prolonged shelf life. The main advantage of frozen breakfast bakery products is that they provide enhanced shelf life when compared to freshly baked products
The bakery products segment was the largest segment and was valued at USD 2,031 million in 2017.
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There is an increasing focus on expansion as well as increasing their capacity by several retailers that are offering frozen bakery products. Additionally, there is a growing popularity for frozen vegan bakery products among health-conscious consumers which is encouraging market players to launch new variants of frozen vegan bakery foods. There is a significant revolution in the food industry due to advancements in technologies and changing consumer tastes in terms of both the range of meals available and the equipment used to create them. Therefore, the increasing popularity of frozen bakery products such as frozen cookies and pastries globally is fuelling the growth of this segment which in turn will drive the market growth during the forecast period.
The rising demand for organic food will fuel the ready meals segment which in turn will increase the market growth during the forecast period. The ready meals can be referred to as those that are sold in a pre-cooked form that only requires some heating. The growth of this segment is fuelled by factors such as the increasing demand for organic, vegan, gluten-free, and functional frozen-ready meals and frequent product launches. Additionally, the increase in women's employment across the world is also significantly contributing to the growth of this segment. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
Europe is estimated to contribute 40% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the key countries that are significantly contributing to the growth of the frozen breakfast foods market in Europe include the UK, Germany, Spain, the Netherlands, and Italy. As Europe is a maturing and stagnating packaged food market, it is expected to have slow growth. However, the market growth in Europe is fuelled by factors such as high living standards increased adoption of a variety of frozen breakfast food, the strong brand value of the products offered in the market, and the growing per capita spending of consumers on food in the region. Hence, such factors are expected to drive the market growth in the region during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global frozen breakfast foods market witnessed a significant slowdown due to the closure of offices and other activities, resulting in a decline in packaged foods in Europe. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the resumption of activities in offline retail channels. Such factors are expected to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The frozen breakfast foods market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The frozen breakfast foods market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Frozen Breakfast Foods Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.93% |
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Market growth 2023-2027 |
USD 2,129.41 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
7.46 |
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Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
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Performing market contribution |
Europe at 40% |
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Key countries |
US, Japan, Germany, UK, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Ajinomoto Co. Inc., Al Kabeer Group ME, ALPHA FOODS, Conagra Brands Inc., Corporativo Bimbo SA de CV, Dr. August Oetker KG, General Mills Inc., Gujarat Cooperative Milk Marketing Federation Ltd., ITC Ltd., Kellogg Co., McCain Foods Ltd., Nestle SA, Nomad Foods Ltd., Quirch Foods LLC, Rich Products Corp., Ruiz Food Products Inc., The Kraft Heinz Co., Turano Baking Co., Tyson Foods Inc., and Unilever PLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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