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The fruit-flavored soft drinks market share is expected to increase by USD 23.95 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.75%.
This fruit-flavored soft drinks market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers fruit-flavored soft drinks market segmentation by application (fruit-flavoured carbonated soft drinks and fruit flavoured non-carbonated soft drink) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The fruit-flavored soft drinks market report also offers information on several market vendors, including AriZona Beverages USA LLC, Britvic Plc, Brooklyn Soda Works, Callaway Family Co., Cool Mountain Beverages Inc., Dabur India Ltd., DRY Soda Co., Hydro One Beverages, Jones Soda Co., Keurig Dr Pepper Inc., Monster Energy Co., Nestle SA, PepsiCo Inc., Red Bull GmbH, and The coca cola co. among others.
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The product innovations is notably driving the fruit-flavored soft drinks market growth, although factors such as increasing obesity rates and health-related issues may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the fruit-flavored soft drinks industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Fruit-flavored Soft Drinks Market Driver
Product innovations are one of the key drivers supporting the fruit-flavored soft drinks market growth. Players are continuously innovating their products in terms of ingredients, formulation, packaging, and other aspects to increase sales. Realizing the potential of the growing health and wellness trend among consumers, players are introducing products with added benefits. For instance, in April 2019, PepsiCo launched three new cola flavors, namely Pepsi Lime, Pepsi Berry, and Pepsi Mango. The new product uses a combination of sugar, acesulfame K, and aspartame. This new combination is claimed to reduce the sugar content in the product by about 50%. Thus, continuous product innovations will help in the growth of the global fruit-flavored soft drinks market during the forecast period.
Key Fruit-flavored Soft Drinks Market Trend
Increasing demand for craft soft drinks is one of the key fruit-flavored soft drinks market trends that is contributing to the market growth. The popularity of craft soft drinks is increasing among millennials as they are open to experimenting with new products and flavors. Some of the companies offering craft soft drinks include Jones Soda, Reed's Brooklyn Soda Works, and others. These are available to US consumers through various retail and online channels. Realizing their growing popularity, supermarket chains such as Waitrose have started to allocate more shelf space to craft soft drink products. Moreover, major soft drink companies are also looking to tap into the growing craft soft drinks segment. The new product, Red Bull, is claimed to be made from ingredients grown on organically certified farms. Thus, the growing popularity of craft soft drinks will help in the growth of the global fruit-flavored soft drinks market during the forecast period.
Key Fruit-flavored Soft Drinks Market Challenge
The increasing obesity rates and health-related issues is one of the factors hindering the fruit-flavored soft drinks market growth. An adult with a body mass index between 25 and 29.9 is considered overweight and one with a body mass index of more than 30 as obese. Obesity results in high blood pressure, diabetes, joint problems, and various other issues. With the increasing awareness of the seriousness of such conditions, consumers have actively started limiting their intake of sugar and high-calorie food and beverage products. This factor will negatively affect the sales of carbonated fruit-flavored soft drinks, juices, and other soft drink products. The annual medical cost related to obesity is increasing yearly in the US. Such factors may hinder the market growth during the forecast period.
This fruit-flavored soft drinks market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global fruit-flavored soft drinks market as a part of the global soft drinks market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the fruit-flavored soft drinks market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the fruit-flavored soft drinks market encompasses successful business strategies deployed by the key vendors. The fruit-flavored soft drinks market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The fruit-flavored soft drinks market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the fruit-flavored soft drinks market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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37% of the market's growth will originate from APAC during the forecast period. China, India, and Japan are the key markets for the fruit-flavored soft drinks market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The growing investments, introduction of new products, and product innovations will facilitate the fruit-flavored soft drinks market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the COVID-19 outbreak negatively impacted the fruit-flavored soft drinks market in APAC. However, in Q3 2021, the initiation of large-scale vaccination drives led to the resumption of operations in various industries with limited capacities while maintaining social distancing norms. Such factors are expected to normalize market growth during the forecast period.
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The fruit-flavored soft drinks market share growth by the fruit-flavored carbonated soft drink segment will be significant during the forecast period. The volume sales of popular brands of fruit-flavored carbonated soft drinks such as Pepsi and Coca-Cola decreased in 2020. The sales of fruit-flavored carbonated soft drinks are declining due to the growing popularity of bottled water and other alternative drinks among consumers. However, the players in the market are trying to overcome the negative image of fruit-flavored carbonated soft drinks by introducing products that are free from sugar and have low calories such as Diet-Pepsi and Diet Coke. Such initiations by players will drive the segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the fruit-flavored soft drinks market size and actionable market insights on post COVID-19 impact on each segment.
Fruit-flavored Soft Drinks Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.75% |
Market growth 2022-2026 |
$ 23.95 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.11 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 37% |
Key consumer countries |
US, Mexico, China, India, and Japan |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
AriZona Beverages USA LLC, Britvic Plc, Brooklyn Soda Works, Callaway Family Co., Cool Mountain Beverages Inc., Dabur India Ltd., DRY Soda Co., Hydro One Beverages, Jones Soda Co., Keurig Dr Pepper Inc., Monster Energy Co., Nestle SA, PepsiCo Inc., Red Bull GmbH, and The coca cola co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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