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The market is a significant segment of the Non-Alcoholic Beverages industry, with Carbonated Soft Drinks being its major contributor. The market is driven by consumer preferences for Natural Juicy Fruits flavors, including Orange, Mango, Pineapple, Guava, Grapes, and Apple. Sweetening agents are used to enhance the taste, while Natural Flavors provide authentic fruit flavors. Beverage manufacturers are focusing on using Real Fruit Extracts and Natural Compounds to cater to the growing demand for Clean Label Products. Supplements like Fiber, Sugars, Natural Acids, Phosphates, and Minerals are added to enhance the nutritional value and functionality of these beverages. The market is witnessing a trend towards the production of Functional Beverages, which contain Bio Active Compounds, Antioxidants, Vitamins, and Minerals. Consumer preferences for Health Conscious Lifestyles are driving the demand for such beverages. The market is expected to grow significantly due to the increasing popularity of Fruit-Flavored Soft Drinks, especially among the younger generation. Sweeteners used in these beverages are a concern for consumers, leading manufacturers to explore the use of Natural Sweeteners and Low-Calorie Sweeteners. The market is highly competitive, with key players investing in Research and Development to launch innovative products and expand their market share. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Product innovations is notably driving market growth. The market is witnessing continuous innovation as companies strive to meet the evolving preferences of consumers. With a growing focus on health and wellness, many players are introducing products containing natural ingredients and added benefits. In March 2023, Coca-Cola announced the reformulation of all six of its zero sugar flavors, along with the addition of two new flavors.
Furthermore, these new offerings include the use of stevia and monk fruit as sweeteners, as well as extra vitamins and nutrients. Lemon Concentrate, Multifruit, Pomegranate, Mandarin, Red grape, Strawberry, and Banana are some popular fruit flavors in the soft drinks market, which also includes fruit juices, energy drinks, and alcoholic beverages. Companies are constantly improving their formulations to cater to the changing consumer trends and preferences. Thus, such factors are driving the growth of the market during the forecast period.
Increasing demand for craft soft drinks is the key trend in the market. The market in the US is witnessing a surge in demand for craft carbonated beverages, with a focus on natural ingredients and unique flavors. Millennials, known for their experimentation with new food and beverage products, are driving the growth of this segment. Companies such as Jones Soda, Reeds Brooklyn Soda Works, Dry Sparkling, and Cool Mountain Beverages are leading the way with their premium offerings in Lemon, Multifruit, Pomegranate, Mandarin, Red grape, Strawberry, and Banana flavors.
Furthermore, these beverages are available through various retail and online channels, including supermarkets like Waitrose, which have increased their shelf space to cater to this growing trend. Fruit juices, Energy drinks, and Alcoholic beverages are other categories that are experiencing similar trends, with consumers increasingly seeking natural and healthier options. Craft soft drinks offer a point of differentiation in the market, providing consumers with a more artisanal and authentic experience compared to mass-produced beverages. Thus, such trends will shape the growth of the market during the forecast period.
Increasing obesity rates and related issues is the major challenge that affects the growth of the market. The market faces a significant challenge due to the rising health consciousness among consumers. Obesity, a condition characterized by a body mass index (BMI) of 25 or higher, has become a major health concern worldwide. This condition can lead to various health issues such as high blood pressure, diabetes, and joint problems.
As a result, consumers are increasingly limiting their intake of sugar and high-calorie food and beverage products, including carbonated fruit-flavored soft drinks, juices, and energy drinks. This trend is expected to negatively impact the sales of these beverages. However, the market may witness growth in the demand for fruit-flavored soft drinks made with natural ingredients, as they are perceived to be healthier alternatives. Flavors such as lemon, multifruit, pomegranate, mandarin, red grape, strawberry, and banana are popular choices. While some consumers prefer fruit juices and alcoholic beverages as healthier alternatives, others opt for low-calorie or sugar-free versions of fruit-flavored soft drinks. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Brooklyn Soda Works - The company offers fruit-flavored soft drinks that are made from high-quality, healthy sodas which are fresh.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the Fruit-flavored carbonated soft drinks segment will be significant during the forecast period. The non-alcoholic beverages market, specifically the carbonated soft drinks segment, continues to thrive on the popularity of fruit-flavored options. Consumers' preference for natural juicy fruits and healthier alternatives has led to an increase in demand for soft drinks with natural flavors derived from orange, mango, pineapple, guava, grapes, and apple. These beverages often contain supplements of bio active compounds, fiber, and natural acids, as well as minerals, vitamins, and colors.
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The Fruit-flavored carbonated soft drinks segment showed a gradual increase in the market share of USD 46.90 million in 2018. Health-conscious consumers are shifting their preference towards beverages with functional benefits, such as antioxidants, vitamins, and minerals. The fast food sector has also contributed to the consumption of these beverages as a side drink substance. Cost effectiveness and consumer preferences for healthier lifestyles continue to drive market growth. Beverage manufacturers are responding to this trend by producing real fruit extracts and natural compounds, leading to the emergence of clean label products. Exotic flavor profiles, such as dragon fruit and passion fruit, as well as acai, are gaining popularity. Social media influence is also playing a role in the market, with consumers sharing their preferences and experiences online.
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APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The Non-alcoholic beverages market, specifically the Carbonated soft drinks segment, experiences a significant demand for Fruit-Flavored Soft Drinks. Consumers increasingly prefer the natural taste of juicy fruits over artificial flavors. Natural flavors derived from Orange, Mango, Pineapple, Guava, Grapes, and Apple are in high demand. Sweetening agents are being replaced with natural alternatives, and supplements of bio-active compounds like Fiber, Sugars, Natural acids, Phosphates, Minerals, Vitamins, Colors, and Antioxidants are added for added health benefits. Health-conscious consumers are shifting their preference towards these functional beverages, which offer a clean label and natural compounds. The Fast food sector is a major contributor to the consumption of these beverages, making cost-effectiveness a crucial factor. Exotic flavor profiles, such as Dragon fruit and Passion fruit, and superfoods like Acai, are gaining popularity. Social media influences consumer preferences, leading to the introduction of innovative and unique flavors. Beverage manufacturers are focusing on real fruit extracts and natural compounds to cater to this trend.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Non Carbonated Soft Drinks Market: Non Carbonated Soft Drinks Market by Product Type, Distribution Channel and Geography - Forecast and Analysis 2
Fruit and Vegetable Mixed Juices Market: Fruit and Vegetable Mixed Juices Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, UK, China, Germany, Japan - Size and Forecast
Super Fruit Juices Market: Super Fruit Juices Market Analysis Europe,North America, APAC,Middle East and Africa, South America - US, China,Germany, UK, France - Size and Forecast
Quenching Thirsts with Natural Flavors and Health Benefits Fruit-flavored soft drinks have gained significant popularity in the non-alcoholic beverages market, with carbonated and non-carbonated varieties appealing to a wide range of consumers. Natural juicy fruits such as Orange, Mango, Pineapple, Guava, Grapes, Apple, and others are used as primary flavors, enhancing the taste and appeal of these beverages. Sweetening agents, natural flavors, and various supplements like fiber, bio-active compounds, and vitamins and minerals are added to cater to health-conscious consumers. Natural acids, phosphates, minerals, vitamins, colors, and sweeteners are essential components that contribute to the taste, texture, and overall quality of these beverages. The fast food sector has been a significant contributor to the consumption of fruit-flavored soft drinks.
However, with the increasing consumer preference for healthier options and health conscious lifestyles, manufacturers are focusing on producing clean label products with real fruit extracts and natural compounds. Functional beverages infused with antioxidants, vitamins, and minerals, are gaining traction as consumers seek beverages that offer additional health benefits. Exotic flavor profiles like Dragon fruit, Passion fruit, and Acai are also gaining popularity among consumers, driven by social media trends and the desire for unique and exciting taste experiences. Cost-effectiveness and convenience are also key factors influencing the consumption of fruit-flavored soft drinks. As the market continues to evolve, manufacturers will need to adapt to changing consumer preferences and prioritize the use of natural ingredients and functional benefits to stay competitive.
Market Scope |
|
Report Coverage |
Details |
Page number |
142 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.82% |
Market growth 2024-2028 |
USD 24.4 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.35 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 39% |
Key countries |
US, China, India, Mexico, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AriZona Beverages USA LLC, Britvic plc, Brooklyn Soda Works, Callaway Family Co., Cool Mountain Beverages Inc., Dabur India Ltd., DRY Soda Co., Hydro One Beverages, Jones Soda Co., Keurig Dr Pepper Inc., Monster Energy Co., Nestle SA, Nichols plc, Ocean Spray Cranberries Inc., Orangina, PepsiCo Inc., Red Bull GmbH, Schweppes, Sugam Products, and The Coca Cola Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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