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The fruit yogurt market size is forecast to increase by USD 11,896.43 million, at a CAGR of 7.19% between 2022 and 2027. The growth of the market depends on several factors, including the rising launch of fruit dairy products, the health benefits of dairy products, and the growing investment in product innovation.
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The rising launch of fruit yogurt is notably driving the market, although factors such as increasing product recalls may impede the market. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising launch of fruit yogurt is notably driving the global market. Manufacturers of fruit yogurt are focusing on innovating their product offerings. The rising focus on health and the changing dietary habits of people are fueling the of the global market.
In June 2021, Chobani launched two new flavors of zero-sugar yogurt, namely mixed berry and strawberry. To create yogurt with zero sugar, Chobani used filtered milk that reduces naturally occurring sugar. The company then used advanced natural fermentation methods that enabled yogurt cultures to consume the remaining sugar. Chobani then added natural, non-genetically modified organism (GMO) sweeteners. Therefore, the rising presence of yogurt among health-conscious consumers, along with new product launches, will drive the market during the forecast period.
The increasing use of superfruits in the production of yogurt is a key trend shaping the global market. The growing health consciousness among consumers is fueling the global market. The number of health issues, such as diabetes, obesity, and allergies, has increased among consumers over the past few years. Therefore, consumers are focusing on healthy diets to prevent the occurrence of diseases. They are switching from artificial ingredients to natural products, and the demand for products that offer added nutritional value is increasing.
Superfruits have a high nutritional value, as they are a source of antioxidants, vitamins, and minerals. Some of the common superfruits are acai, goji berry, noni, pomegranate, and grapes. These fruits are increasingly being used in new products. For example, companies such as Fage and Muller use raspberry, strawberry, and pomegranate as ingredients in dairy products to attract consumers. Therefore, the market is expected to grow during the forecast period, with the rising popularity of superfruits.
Increasing product recalls may impede the market during the forecast period. Product recalls can impact a company's reputation, lower consumer trust and loyalty, and cause financial and operational burdens on the company. A product is recalled when it is considered a potential health hazard due to contamination or the presence of allergens not mentioned on labels.
The rising health consciousness among consumers has led to an increase in product recalls by companies. Issues such as contamination lower consumers' trust in the brand, which leads them to switch to substitute products. Therefore, various companies face challenges such as product recalls, as unsuitable products may harm the health of consumers. These factors will negatively impact the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Chobani Global Holdings LLC - The company offers fruit yogurt such as raspberry Greek.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the supermarkets/hypermarkets segment will be significant during the forecast period. Supermarkets and hypermarkets are the most popular distribution channels for fruit yogurt. The demand for these distribution channels is attributed to factors such as the demand for the organized retail sector in developed and developing economies. The demand of the retail industry and the establishment of numerous retail outlets are driving sales in this segment. These outlets offer consumers a wide range of fruit-floured dairy products to choose from under a single roof.
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The supermarkets/hypermarkets segment was valued at USD 10,847.34 million in 2017 and continued to grow until 2021. Factors such as discounted prices, enhanced shopping experience, ambient store atmosphere, and shelf displays encourage consumers to buy fruit and dairy products from supermarkets and hypermarkets. The number of supermarkets is increasing in the US, the UK, and Brazil, and this trend is expected to continue during the forecast period. In developing countries, the convenience offered by supermarket and hypermarket retail formats has increased the number of these stores. Such developments are expected to drive the growth of the segment during the forecast period.
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Europe is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The growth of the market in the region is attributed to factors such as the growing preference for a healthy lifestyle, the increasing awareness about the nutritional benefits of yogurt, the rising demand for fortified food and beverages, the increasing number of organized retail outlets offering fruit yogurt, and the launch of innovative products in Europe. companies are launching new products in countries, with higher demand for specific yogurt products. These factors are expected to boost the growth of the market in Europe during the forecast period.
The market report forecasts market growth by revenue at global, regional, and country levels and provides market research and growth analysis of the latest market trends and analysis and growth opportunities from 2017 to 2027.
The market is experiencing remarkable growth, fueled by consumer indulgence and a surge in demand for innovative and exotic flavors. This trend is further accelerated by the rising popularity of veganism, leading to increased demand for non-dairy-based yogurt products.
Investments in the sector are driving the development of spoonable and drinkable fruit yogurts, catering to diverse consumer preferences. Probiotic food and beverages, particularly those addressing digestive disorders, are gaining traction. Brands like Stonyfield Organic are introducing products like Daily Probiotics, emphasizing immune and digestive health.
Retail spaces, including supermarkets and hypermarkets, remain preferred points of sale for fruit yogurt products. Product claims focusing on low/no sugar and innovative healthy diet options contribute to the market's dynamism. Fruit yogurt varieties, such as those featuring fruit fondues with flavors like orange, cherry, and red berries, offer consumers nutrient-rich and flavorful choices in the ever-expanding market.
Market Scope |
|
Report Coverage |
Details |
Page number |
153 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.19% |
Market growth 2023-2027 |
USD 11,896.43 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.68 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 33% |
Key countries |
US, China, Australia, France, and UK |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Arla Foods amba, Britannia Industries Ltd., Chobani Global Holdings LLC, Cocoberry, Dairy Australia, Danone SA, Emmi UK Ltd., Fage International SA, General Mills Inc., Gjirofarm, Gujarat Cooperative Milk Marketing Federation Ltd., Kiwi Yogurt, Mother Dairy Fruit and Vegetable Pvt. Ltd., Nestle SA, New England Cheesemaking Supply Co. Inc., Parag Milk Foods Ltd., Sun Valley Dairy, Trader Joes, Unternehmensgruppe Theo Muller, and Yogurberry Australia Pty Ltd. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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