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The fruit yogurt market size is forecast to increase by USD 14.53 billion, at a CAGR of 8.09% between 2023 and 2028. The growth of the market is influenced by several key factors. The rising launch of fruit dairy products captures consumer interest with new and diverse offerings, enhancing market appeal. The health benefits of dairy products, including their nutritional value and role in a balanced diet, drive continued consumer demand. Additionally, growing investment in product innovation fuels market expansion by introducing advanced formulations and new flavors that cater to evolving consumer preferences. These elements collectively support market growth, as companies focus on delivering health-conscious, innovative products that meet consumer needs and preferences in the dynamic dairy sector.
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The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The market share growth by the supermarkets/hypermarkets segment will be significant during the forecast period. Supermarkets and hypermarkets are the most popular distribution channels for fruit yogurt. The demand for these distribution channels is attributed to factors such as the demand for the organized retail sector in developed and developing economies. The demand of the retail industry and the establishment of numerous retail outlets are driving sales in this segment. These outlets offer consumers a wide range of fruit-floured dairy products to choose from under a single roof.
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The supermarkets/hypermarkets segment was valued at USD 11.44 billion in 2018. Factors such as discounted prices, enhanced shopping experience, ambient store atmosphere, and shelf displays encourage consumers to buy fruit and dairy products from supermarkets and hypermarkets. The number of supermarkets is increasing in the US, the UK, and Brazil, and this trend is expected to continue during the forecast period. In developing countries, the convenience offered by supermarket and hypermarket retail formats has increased the number of these stores. Such developments are expected to drive the growth of the segment during the forecast period.
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APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market caters to various consumer preferences, including those who are lactose intolerant or follow vegan diets. Alternative milk options, such as Soy milk, Rice milk, Almond milk, and Coconut milk, are increasingly being used as bases for vegan yogurt. Western food trends have led to the popularity of drinkable yogurts and yogurt drinks, available in flavors like Strawberry Blend, Vanilla, and Plain, as well as Peach. Convenience stores, specialty stores, and online platforms offer a wide range of these products to cater to the growing demand. Set yogurt continues to be a staple, but the convenience and variety of yogurt drinks are gaining popularity. Consumers can now easily access their preferred yogurt types, whether dairy-based or plant-based, in various formats.
The market is a thriving industry, driven by consumer indulgence and the desire for healthier food options. Fruit yogurt, a coagulated dairy product infused with fruit flavors, caters to various consumer preferences, including veganism and digestive disorders. The market offers a wide range of options, from classic flavors like Strawberry Blend, Vanilla, and Plain, to exotic Peach and Greek Yogurt variants. Health-conscious consumers are increasingly opting for organic fruit yogurts, ensuring a clean label and natural ingredients. The retail space for fruit yogurt is diverse, with convenience stores, specialty stores, and online platforms catering to different consumer segments. Milk-based fruit yogurts contain beneficial bacteria, aiding digestion and boosting immunity. The market also includes set yogurt and drinkable yogurt varieties, providing consumers with the flexibility to choose their preferred texture and consumption method. With the rise in health-conscious consumers and the growing popularity of veganism, the market is expected to continue its growth trajectory.
The rising launch of fruit yogurt is notably driving the global market. Manufacturers of fruit yogurt are focusing on innovating their product offerings. The rising focus on health and the changing dietary habits of people are fueling the of the global market. In June 2021, Chobani launched two new flavors of zero-sugar yogurt, namely mixed berry and strawberry. To create yogurt with zero sugar, Chobani used filtered milk that reduces naturally occurring sugar.
Moreover, the company then used advanced natural fermentation methods that enabled yogurt cultures to consume the remaining sugar. Chobani then added natural, non-genetically modified organism (GMO) sweeteners. Therefore, the rising presence of yogurt among health-conscious consumers, along with new product launches, will drive the market during the forecast period.
The increasing use of superfruits in the production of yogurt is a key trend shaping the global market. The growing health consciousness among consumers is fueling the global market. The number of health issues, such as diabetes, obesity, and allergies, has increased among consumers over the past few years. Therefore, consumers are focusing on healthy diets to prevent the occurrence of diseases. They are switching from artificial ingredients to natural products, and the demand for products that offer added nutritional value is increasing.
Superfruits have a high nutritional value, as they are a source of antioxidants, vitamins, and minerals. Some of the common superfruits are acai, goji berry, noni, pomegranate, and grapes. These fruits are increasingly being used in new products. For example, companies such as Fage and Muller use raspberry, strawberry, and pomegranate as ingredients in dairy products to attract consumers. Therefore, the market is expected to grow during the forecast period, with the rising popularity of superfruits.
Increasing product recalls may impede the market during the forecast period. Product recalls can impact a company's reputation, lower consumer trust and loyalty, and cause financial and operational burdens on the company. A product is recalled when it is considered a potential health hazard due to contamination or the presence of allergens not mentioned on labels.
Moreover, the rising health consciousness among consumers has led to an increase in product recalls by companies. Issues such as contamination lower consumers' trust in the brand, which leads them to switch to substitute products. Therefore, various companies face challenges such as product recalls, as unsuitable products may harm the health of consumers. These factors will negatively impact the market during the forecast period.
The market report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market trends and analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Chobani Global Holdings LLC - The company offers fruit yogurt such as raspberry Greek.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Fruit yogurt, a popular coagulated dairy product, is a delicious blend of milk, bacteria, and fruit flavors. This nutrient-rich snack has gained significant traction among health-conscious consumers due to its numerous health benefits. Consumer indulgence in fruit yogurt is on the rise, driven by the increasing awareness of digestive disorders and the desire for a balanced diet. The yogurt market is witnessing a trend towards organic, low-fat, non-fat, and non-dairy options, catering to the needs of vegan consumers. Fruit yogurt is not just a tasty treat but also a source of essential nutrients like calcium, potassium, magnesium, riboflavin, and probiotics. Probiotics support bone health, aid in constipation, improve bowel movements, boost the immune system, and help combat inflammation, vaginal yeast infections, heart conditions, and more. In addition, retail space is expanding to accommodate the growing demand for fruit yogurt. E-commerce platforms offer discounted offers, doorstep delivery, and subscription options, making it convenient for consumers to access their favorite brands. Exotic fruit flavors, frozen yogurt, and dairy-free, plant-based yogurt are also gaining popularity.
Additionally, with the increasing health consciousness, fruit yogurt is poised to become a preferred choice for consumers seeking a nutritious and indulgent snack. The Indian yogurt market is expected to grow significantly due to the increasing consumer preference for probiotic food products and the rising awareness of their health benefits. Overall, fruit yogurt is more than just a dessert; it's a healthy and delicious way to meet your daily nutritional needs. The market is expanding with a focus on non-dairy based yogurt products and plant-based yogurt options catering to lactose-intolerant consumers and health-conscious consumers. The rise of probiotic food and beverages and nutrient-rich snacks drives demand for low fat and non-fat options. Exotic flavors and e-commerce platforms enhance accessibility, while online stores offer convenience. In the India yogurt market, consumer health consciousness is pivotal, boosting interest in dairy-free options enriched with vitamins B6 and B12.
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Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.09% |
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Market growth 2024-2028 |
USD 14.53 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.32 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 34% |
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Key countries |
US, China, France, UK, and Australia |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Arla Foods amba, Britannia Industries Ltd., Chobani Global Holdings LLC, Cocoberry, Dairy Australia, Danone SA, Emmi UK Ltd., Fage International SA, General Mills Inc., Gjirofarm, Gujarat Cooperative Milk Marketing Federation Ltd., Kiwi Yogurt, Mother Dairy Fruit and Vegetable Pvt. Ltd., Nestle SA, New England Cheesemaking Supply Co. Inc., Parag Milk Foods Ltd., Sun Valley Dairy, Trader Joes, Unternehmensgruppe Theo Muller, and Yogurberry Australia Pty Ltd. |
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Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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