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The fruits and vegetables market is estimated to grow by 917.55 million tonnes at a CAGR of 6.39% between 2022 and 2027. The fruits and vegetables market is experiencing significant growth, driven by several key factors. The organized retail sector's expansion plays a pivotal role in market development. Urbanization's rise, leading to increased population density and changing consumer lifestyles, also contributes to market growth. Moreover, the influence of blogs and digital media on fruit and vegetable consumption is a noteworthy trend. Consumers are increasingly informed about the health benefits of these food items and are demanding higher quality and variety. As a result, the market is poised for continued growth in the coming years. It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The market also responds to the diverse culinary preferences of consumers with a variety of frozen vegetables, soups, and fruit snacks that emphasize portability and extended shelf life. Amidst global health crises like the coronavirus outbreak, the demand for healthy snack options, including dried and frozen fruits, remains robust as consumers prioritize their nutritional requirements and seek out products with substantial equivalence and minimal processing. Brands that focus on sustainability and brand recognition are poised to lead in this evolving market landscape. The growth of the organized retail sector is notably driving the market, although factors such as food contamination from these products may impede the market. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growth of the organized retail sector is notably driving the market. To obtain higher sales volumes and turnover, suppliers are continuously focusing on strengthening their distribution network through organized retail. Organized retailing grew with the establishment of several supermarkets, hypermarkets, and specialty stores. Hypermarkets and supermarkets are the two most important offline distribution channels for fruit and vegetables.
Organized retail is an integral part of the offline distribution channel that facilitates the purchasing process of consumers and allows them to choose from a diverse selection. Walmart Inc. and Penny market are some of the major supermarkets around the world that offer a variety of products. The growth of the global market during the forecast period is expected to be driven by the number of organized retailers offering more shelf space for organic and non-organic fruits and vegetables. Hence, such factors are driving the market during the forecast period.
Increasing demand for organic fruits and vegetable products is a major trend in the market. The demand for organic has increased in the global food and beverage industry. Due to this, the development of the global fruit and vegetable market is anticipated during the forecast period. Organic food is gaining popularity worldwide because it is produced without synthetic fertilizers, chemical pesticides, artificial substances, and genetic engineering.
Organic farming is also better than chemical farming because it keeps the soil healthy and protects the environment. Organic farming improves soil nutrients, resulting in high-quality agricultural products. Organic products offer the perfect solution for consumers looking for healthy foods made with delicious organic ingredients. Such products contain various minerals, vitamins, omega-3 fatty acids, and many antioxidant properties. Therefore, increasing demand for organic products in the global food and beverage industry will, in turn, boost the growth of the global market during the forecast period.
Food contamination is a major challenge impeding the market. Food poisoning or foodborne illness can adversely affect a person who eats food contaminated with bacteria, viruses, parasites, toxins, or other substances. Fresh produce has many health benefits, but eating raw can sometimes lead to food poisoning from pathogens. When people consume contaminated food, they are more likely to get sick or develop serious diseases. These contaminants can enter the supply chain in a number of ways, making food unsafe for consumption.
Different methods of contamination include the use of organic waste and feces as fertilizer on agricultural land, direct contamination of livestock, wildlife, and birds, and post-harvest issues such as worker hygiene. Examples of naturally occurring toxins are marine biotoxins, cyanogenic glycosides, mycotoxins, and toxins found in poisonous mushrooms. Long-term exposure to oxalates, which are found in staple fruits such as peach palms, can negatively affect the immune system, prevent normal development, and even cause cancer in consumers. In addition, sudden climate change is likely to increase the risk of food poisoning. Such factors will hinder the market during the forecast period.
The market share growth by the vegetables segment will be significant during the forecast period. The growing food industry across the world, coupled with increasing consumer expenditure on fresh food products, is expected to drive the growth of the segment during the forecast period.
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The vegetables segment was valued at USD 1,121.11 million t in 2017 and continued to grow until 2021. Vegetables are in high demand due to the growing vegan population. Vegetables such as tomatoes, cabbage, onion, beans, carrots, and others are rich in nutrients and vitamins, which contribute to the overall development of the human body. In addition, people in both developed and developing nations are becoming more conscious of the advantages of eating fresh and healthy foods, which has been a major market driver of the vegetable segment. The increasing disposable income of consumers and economic growth in developing nations are driving the demand for vegetables. Vegetables can be available to customers through retail channels, both offline and online. Thus, the above-mentioned factors will drive this segment's growth during the forecast period.
APAC is estimated to contribute 69% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period.
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APAC is the largest geographical segment of the global market and will continue to remain the largest segment during the forecast period owing to the growing disposable income of the population in the region and growing awareness regarding the health benefits of the consumption of fresh products. China and India are the largest markets in APAC. The increasing disposable income of the population, growing middle-class population, and rising awareness about health benefits will drive the demand in India during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Driscolls Inc. - The company is involved in the production of berries that include strawberries, raspberries, blueberries, and blackberries, which are freshly picked from farms. The company's key offerings include these products.
The market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative market research and growth analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million tonnes" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
The market is undergoing a significant transformation driven by shifting consumer preferences and technological advancements. Millennials and Generation X are increasingly turning to online grocery shopping for convenience and to access a wide range of products, including trendy items like kale, avocados, and acai berries. This trend is further fueled by health-conscious individuals opting for diets such as the Mediterranean diet or plant-based diets due to sustainability concerns and environmental footprint awareness. For older adults and those with mobility issues, grocery delivery services, including meal kit delivery, offer a lifeline, ensuring they have access to nutritious options without needing to visit physical stores. Retailers, both traditional and online, are capitalizing on this demand by offering discounts, cashback incentives, and promoting functional foods rich in antioxidants and nutrients. Innovative approaches like precision agriculture and post-harvest technologies ensure that nutrient-rich fruits and vegetables maintain their freshness, catering to vegetarians, vegans, and those adhering to raw food diets.
In today's bustling retail market, working professionals and health-conscious consumers are driving significant shifts in the fruits and vegetables market. Online retailers and leading retailers alike are capitalizing on this trend by offering doorstep delivery services, catering to the busy schedules of individuals committed to trendy diets and superfoods like a plant-based diet rich in nutrient consumption and fiber intake. Social media plays a pivotal role in promoting healthy eating habits amidst rising obesity rates and concerns over sedentary lifestyles. While sweet snacks such as cookies and cakes remain popular, there's a growing preference for nutrient-dense options like dried fruits and innovative fruit-based smoothies and juices. Regulations ensure the quality of imported fruits and processed foods, aligning with the preferences of vegan diets and diverse cuisines. Bimolecular research continues to enhance understanding of the health benefits associated with diets like the raw food diet and Paleo diet.
Market Scope |
|
Report Coverage |
Details |
Page number |
146 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.39% |
Market growth 2023-2027 |
917.55 million t |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.64 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 69% |
Key countries |
US, Turkey, China, India, and Brazil |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Batory Foods, BelOrta CV, Berry Gardens Ltd., Buhler AG, Dole Food Co. Inc., Driscolls Inc., Emona Co. Ltd., Fresgarrido SL, Fruitable Fresh sdn bhd, GEA Group AG, Global Fresh Trading Fze, Goknur Gida Merkez, Green Organic Vegetables Inc., Iceland Foods Ltd., J.R. Simplot Co., Keelings, Mirak Group, Naturipe Farms LLC, and Tanimura and Antle Fresh Foods Inc. |
Market dynamics |
Parent market analysis, market trends and analysis , Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market growth analysis for the forecast period. |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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