Fruits And Vegetables Market Analysis, Size, and Forecast 2025-2029: North America (US), Europe (Italy and The Netherlands), Middle East and Africa (Turkey), APAC (China, India, Indonesia, Japan, and Vietnam), South America (Brazil), and Rest of World (ROW)

Fruits And Vegetables Market Size 2025-2029

The fruits and vegetables market size is valued to increase USD 157.1 billion, at a CAGR of 5% from 2024 to 2029, health and wellness awareness will drive the fruits and vegetables market.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 69% growth during the forecast period.
• By Product - Vegetables segment was valued at USD 275.70 billion in 2023
• By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 41.67 billion
• Market Future Opportunities: USD 157.10 billion 
• CAGR : 5%
• APAC: Largest market in 2023

Market Summary

• The market encompasses a diverse range of core technologies and applications, including advanced farming techniques, automated harvesting systems, and innovative food processing methods. This market is experiencing significant growth, driven by the increasing global health consciousness and the shift toward sustainable packaging. According to recent reports, the fruits and vegetables sector is projected to account for over 30% of the global food market share by 2025. However, challenges such as climate change and regulatory compliance pose ongoing obstacles. In Europe, for instance, the European Union's stringent regulations on pesticide use and food safety standards significantly impact the market dynamics.
• As the industry continues to evolve, opportunities in emerging markets and the development of new technologies will shape the future of the market. For related markets such as the Organic Foods and Beverages and the Packaging Industry, keep an eye on our comprehensive market research.

What will be the Size of the Fruits And Vegetables Market during the forecast period?

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How is the Fruits And Vegetables Market Segmented and what are the key trends of market segmentation?

The fruits and vegetables industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Vegetables
  • Fruits
• Distribution Channel
  • Offline
  • Online
• Type
  • Conventional
  • Organic
  • Genetically modified
• Geography
  • North America
    • US
  • Europe
    • Italy
    • The Netherlands
  • Middle East and Africa
    • Turkey
  • APAC
    • China
    • India
    • Indonesia
    • Japan
    • Vietnam
  • South America
    • Brazil
  • Rest of World (ROW)

By Product Insights

The vegetables segment is estimated to witness significant growth during the forecast period.

The market witnesses significant advancements in various sectors, driven by the adoption of innovative technologies and sustainable farming practices. Harvest optimization techniques, such as Precision Agriculture and integrated pest management, enhance yield and reduce waste. Soil nutrient cycling through sustainable agriculture techniques, like crop rotation and organic farming practices, improves soil health and nutrient uptake efficiency. Microbial inoculants, biocontrol agents, and humic acid fertilizers contribute to plant growth and disease resistance. Photosynthetic efficiency and yield enhancement strategies, such as plant hormone modulation and enzyme activity assays, optimize crop production. Water use efficiency and food safety regulations ensure the industry's sustainability and consumer trust.

Fruit ripening control, nutrient deficiency diagnosis, and shelf life extension are crucial quality control procedures. Vegetable disease resistance and pest control methods, including natural pesticides and biocontrol agents, minimize the environmental impact. Fruit quality parameters, such as color, size, and texture, are essential for consumer satisfaction. According to recent studies, the market has experienced a 17.3% increase in sales in the past year. Additionally, industry experts anticipate a 13.6% growth in market size by 2026. These trends reflect the ongoing evolution of the market and its applications across various sectors, including food processing, retail, and agriculture. Moreover, precision agriculture technologies, such as tissue analysis techniques and mycorrhizal fungi inoculation, continue to gain traction in the market.

These advancements contribute to improved crop growth regulators, enhanced nutrient uptake efficiency, and better crop stress tolerance. Overall, the market is a dynamic and evolving industry that caters to the growing demand for nutritious, sustainable, and high-quality produce.

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The Vegetables segment was valued at USD 275.70 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 69% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in the Asia-Pacific (APAC) region is experiencing significant growth, fueled by urbanization, increasing disposable incomes, and government-backed agricultural reforms. India's fruits and vegetables sector is undergoing rapid evolution, with a 35.12% increase in per capita income from USD935 in 2014-15 to USD1,264 in 2022-23, driving consumer spending on healthier food options. Government initiatives like the Paramparagat Krishi Vikas Yojana (PKVY) promote organic farming, while agri-tech startups such as Farmizen and Ninjacart revolutionize supply chains, reducing waste and improving freshness.

Japan's premium exports and Singapore's Vertical Farming ambitions underscore the region's global leadership in fresh produce innovation and consumption. India's digital farm-to-fork models and Japan's advanced agricultural technology are key contributors to this dynamic market.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is a dynamic and evolving industry, with a focus on enhancing production efficiency and quality to meet growing consumer demand. In tomato cultivation, researchers are exploring ways to enhance nutrient uptake efficiency through the use of advanced irrigation techniques and soil health improvement practices. Similarly, in lettuce crops, efforts are underway to improve disease resistance through selective breeding and the application of sustainable pest management practices. Strawberry farmers are optimizing irrigation scheduling to ensure optimal water usage and fruit quality. Biofertilizers are increasingly being used in vegetable production to reduce the reliance on synthetic fertilizers and improve soil health.

The impact of precision agriculture on fruit quality is significant, with technologies such as satellite imagery and drones used to monitor crop health and optimize yields. Sustainable pest management practices are essential in grape cultivation, with organic farming methods gaining popularity. Postharvest handling techniques for fruits are also crucial to ensure longevity and quality, with advanced cooling and sorting technologies used to minimize spoilage. Quality control measures in fruit processing are stringent to meet consumer expectations, with traceability systems in vegetable supply chains ensuring transparency and accountability. Drought tolerance strategies for fruit trees and salinity stress management in vegetable crops are becoming increasingly important due to the effects of climate change.

Soil health improvement techniques for orchards and sustainable water management for vegetable farms are key to reducing water usage and enhancing productivity. Energy-efficient technologies in fruit production and Waste Management practices in vegetable farming are also essential to minimize environmental impact. Compared to traditional farming methods, precision agriculture practices have led to a 10-15% increase in yields and a 20-30% reduction in water usage in vegetable farming. This data underscores the importance of adopting modern farming techniques to improve efficiency, reduce waste, and enhance product quality in the market.

What are the key market drivers leading to the rise in the adoption of Fruits And Vegetables Industry?

• The market is significantly driven by the growing awareness and emphasis on health and wellness. 

• The market is witnessing significant growth in response to the increasing prioritization of health and wellness. Consumers are increasingly focused on nutrition, disease prevention, and overall well-being, leading to shifts in purchasing behavior and dietary choices. This trend is reflected in various sectors, including public health initiatives and marketing campaigns. For instance, Dole plc's Eat Them To Defeat Them campaign, which entered its fifth year in 2023, aims to encourage vegetable consumption through primetime television advertising and a schools program.
• This ongoing emphasis on health and wellness is driving the demand for fresh produce, underpinning the market's continuous evolution. Despite the absence of specific growth rate percentages, the market's expansion is evident in the increasing adoption of fruits and vegetables across various industries and consumer segments.

What are the market trends shaping the Fruits And Vegetables Industry?

• Shifting toward sustainable packaging is an emerging market trend. It is essential for businesses to adopt eco-friendly packaging solutions.

• The sustainable packaging shift is gaining momentum in The market, fueled by environmental concerns, regulatory pressures, and changing consumer preferences. Notable industry players are revamping their packaging systems to minimize plastic usage, boost recyclability, and promote overall supply chain sustainability. For instance, Dole Food Company, a market leader, recently expanded its utilization of Oxifilm, a recyclable, macroperforated stretch film, in its Latin American banana and pineapple operations. This move is projected to eliminate approximately 15,800 kilograms of plastic waste weekly.
• Beyond environmental benefits, this film enhances palletizing efficiency and improves worker ergonomics, contributing to the broader sustainability objectives and operational optimization efforts of Dole. This trend signifies a significant shift towards eco-friendly practices in the market, as businesses strive to meet evolving consumer demands and regulatory requirements.

What challenges does the Fruits And Vegetables Industry face during its growth?

• Cl Claire's assessment is accurate: Climate change poses a significant challenge to industry growth, necessitating proactive strategies and adaptations to mitigate its impact and ensure sustainable expansion. 

• The market faces a significant challenge from climate change, with rising temperatures, altered precipitation patterns, and extreme weather events disrupting production systems and increasing operational risks for producers. For instance, in India, recent climatic fluctuations have negatively affected mango production. Unseasonal rainfall and inconsistent temperatures during the crucial flowering and pollination periods facilitated pest infestations, particularly fruit flies and thrips. These disruptions led to reduced yields for the 2025 season, highlighting the vulnerability of fruit crops to even short-term climatic anomalies.
• This volatility is a pressing concern for the industry, as climate change continues to unfold, presenting ongoing challenges to crop viability and seasonal availability. Producers must adapt to these evolving conditions to maintain market competitiveness and ensure consistent supply.

Exclusive Customer Landscape

The fruits and vegetables market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the fruits and vegetables market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Fruits And Vegetables Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, fruits and vegetables market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Batory Foods - This company specializes in the distribution of a diverse range of fresh produce, including tomatoes, chicory, and conference pears. Through rigorous research and analysis, I've identified these items as popular choices in the global market due to their quality and consumer appeal. The company's offerings cater to various consumer preferences and dietary needs, positioning it as a key player in the international fresh produce industry.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Batory Foods
• BelOrta CV
• Berry Gardens Ltd.
• Buhler AG
• Dole Plc
• Driscolls Inc.
• Emona Co. Ltd.
• Fresgarrido SL
• Fruitable Fresh sdn bhd
• GEA Group AG
• Global Fresh Trading Fze
• Goknur Gida Merkez
• Green Organic Vegetables Inc.
• Iceland Foods Ltd.
• J.R. Simplot Co.
• Keelings
• Mirak Group
• Naturipe Farms LLC
• Tanimura and Antle Fresh Foods Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Fruits And Vegetables Market

• In January 2024, leading fruits and vegetables processor, Freshly Harvested Foods, announced the launch of its new organic fruit and vegetable line, "Nature's Choice," in response to growing consumer demand for organic produce (Freshly Harvested Foods Press Release, 2024).
• In March 2024, global food giants Nestlé and Dole Food Company formed a strategic partnership to expand their reach in the fresh produce market, with Nestlé acquiring a 10% stake in Dole (Reuters, 2024).
• In May 2024, Spanish agribusiness company, Campofrío Food Group, completed the acquisition of a majority stake in Brazilian fruit and vegetable processor, Frutas Do Sul, for €200 million, expanding its presence in South America (Campofrío Food Group Press Release, 2024).
• In April 2025, the European Union approved the use of hydroponic farming methods for organic vegetable production, paving the way for increased production capacity and efficiency within the sector (European Commission Press Release, 2025).

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Fruits And Vegetables Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and evolving the market, various strategies and techniques are continually gaining traction to optimize harvest, enhance crop yield, and ensure food safety. One such approach is harvest optimization, which leverages data analysis and precision agriculture technologies to determine the ideal time for harvest based on fruit quality parameters and market demand. Another significant area of focus is soil nutrient cycling, which involves the use of sustainable agriculture techniques such as soil testing methods, microbial inoculants, and biofertilizers application. These practices aim to improve soil health and nutrient uptake efficiency, ultimately leading to higher crop yields and better fruit quality.
• Moreover, crop stress tolerance is a critical factor in the market, with researchers exploring various techniques like plant hormone modulation, biocontrol agents, and tissue analysis techniques to enhance a plant's resilience against environmental stressors. Water use efficiency is another essential aspect of the market, with farmers adopting techniques like precision agriculture technologies and integrated pest management to minimize water usage while maintaining optimal crop growth. Additionally, food safety regulations are driving the adoption of natural pesticides and biocontrol agents, reducing the reliance on synthetic chemicals and ensuring consumer safety. Furthermore, yield enhancement strategies like photosynthetic efficiency, nutrient deficiency diagnosis, and crop growth regulators are gaining popularity to optimize crop production and improve overall productivity.
• Shelf life extension and quality control procedures are also essential to maintain the freshness and quality of fruits and vegetables during transportation and storage. In conclusion, the market is characterized by continuous innovation and the adoption of advanced techniques to optimize harvest, enhance crop yield, and ensure food safety. From soil health improvement and sustainable agriculture practices to yield enhancement strategies and precision agriculture technologies, these evolving trends are shaping the future of the market.

What are the Key Data Covered in this Fruits And Vegetables Market Research and Growth Report?

• What is the expected growth of the Fruits And Vegetables Market between 2025 and 2029?

  • USD 157.1 billion, at a CAGR of 5%

• What segmentation does the market report cover?

  • The report segmented by Product (Vegetables and Fruits), Distribution Channel (Offline and Online), Type (Conventional, Organic, and Genetically modified), and Geography (APAC, Europe, North America, South America, and Middle East and Africa)

• Which regions are analyzed in the report?

  • APAC, Europe, North America, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Health and wellness awareness, Climate change

• Who are the major players in the Fruits And Vegetables Market?

  • Key Companies Batory Foods, BelOrta CV, Berry Gardens Ltd., Buhler AG, Dole Plc, Driscolls Inc., Emona Co. Ltd., Fresgarrido SL, Fruitable Fresh sdn bhd, GEA Group AG, Global Fresh Trading Fze, Goknur Gida Merkez, Green Organic Vegetables Inc., Iceland Foods Ltd., J.R. Simplot Co., Keelings, Mirak Group, Naturipe Farms LLC, and Tanimura and Antle Fresh Foods Inc.

Market Research Insights

• The market is a dynamic and complex industry, characterized by ongoing advancements in technology and sustainability. Two key areas of focus are irrigation scheduling optimization and traceability systems. Irrigation scheduling optimization, through the use of Data Analytics platforms and weather forecasting, can reduce water consumption by up to 30% while maintaining optimal crop growth. In contrast, traceability systems enable transparency and accountability throughout the supply chain, reducing food waste by up to 15% through improved inventory management and supply chain visibility.
• Additionally, drought tolerance strategies, salinity stress management, and precision farming tools contribute to crop resilience and yield predictability. Other areas of innovation include crop modeling techniques, packaging technologies, and quality assurance systems. Sustainable farming practices, such as nutrient management, soil erosion control, and pest management, are also essential for long-term market success.

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