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The functional chewing gum market size is projected to increase by USD 2,828.5 million and the market size is estimated to grow at a CAGR of 5.25% between 2022 and 2027. This functional chewing gum market report extensively covers market segmentation by distribution channel (convenience stores, hypermarkets and supermarkets, and online), product (oral health gum, nicotine gum, weight gum, and lifestyle gum), and geography (APAC, Europe, North America, Middle East and Africa, and South America). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
One of the key factors driving the market growth is the increasing demand for nicotine gum in smoking cessation therapy. Tobacco smoke contains nicotine, which is highly addictive. In addition, there are several therapies to control the nicotine addiction caused by smoking tobacco; one such therapy is nicotine replacement therapy. Moreover, in nicotine replacement therapy, nicotine gum is used as a replacement for cigarettes to help smokers gradually reduce the amount of nicotine they used to consume daily from tobacco. Furthermore, individuals who use nicotine gum are less likely to gain weight after smoking cessation therapy. Nicotine gum offers fast relief from irritability, including mood swings and distractions, and reduces the urge to smoke. It reduces inconveniences that may occur during smoking cessation therapy. Hence, such factors are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.
The Functional Chewing Gum Market shows an accelerated CAGR during the forecast period.
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A key factor shaping the functional chewing gum market growth is recycling chewing gum into new polymers. The absence of efficient disposal techniques is one of the major challenges faced by the market. In addition, the governments of various countries, as well as local councils, spend millions of dollars to clean gum litter on streets. Furthermore, there is no real front-end solution in the market that addresses gum litter with a recycling solution. Thus, Anna Bullus decided to develop a recycling solution to reduce gum litter in the UK in 2009 and launched Gumdrop Ltd (Gumdrop)
Moreover, Gumdrop is the first company in the world to recycle chewing gum into a range of new polymers that can be used in the rubber and plastics industry. In addition, chewing gum is collected in Gumdrop bins distributed throughout the UK. Gumdrop also collaborates with manufacturers and companies globally to make products from recycled and processed chewing gum. Therefore, the recycling of chewing gum into new polymers will be a key trend influencing the growth of the market during the forecast period.
The lack of efficient chewing gum disposable techniques is one of the key challenges hindering market growth. Chewing gum is non-biodegradable since it is manufactured from synthetic rubber. In addition, as there are no efficient disposal techniques, it is often found dropped onto the streets. Furthermore, cities and countries across the world are spending heavily to remove gum from the streets. Therefore, it is impossible to compost chewing gum, as it does not break down. The use of chemicals to break down chewing gum exudes a harmful odor.
Moreover, chewing gum litter is a global problem, and governments across the world are spending millions of dollars every year to clean up sticky gum on the streets. For instance, in March 2018, the Local Government Association of the UK suggested that a chewing gum tax should be introduced to help pay for cleaning up the streets in the UK. Thus, improper disposal techniques of chewing gums pollute the environment and are thus considered a hazard. Thus, this may lead to an increase in tax on functional chewing gum, which will impede the growth of the market during the forecast period.
The growing consumer awareness about oral hygiene is fuelling the oral health gum segment which in turn will drive the market growth. Chewing sugar-free oral health gum is one of the ideal options to prevent tooth decay as these gums help in increasing saliva flow, thereby minimizing plaque acid. In addition, chewing oral health gum enhances tooth enamel. Moreover, it stimulates more saliva, which helps in avoiding issues and discomfort associated with dry mouth. Furthermore, the oral health benefits of chewing gum are increasing the consumption of this type of gum in the global market. Factors such as the market players offering a wide variety of products is significantly contributing to the growth of the market. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The convenience stores segment is estimated to witness significant growth during the forecast period. The major factor fuelling the growth of the convenience segment is its easy access and availability. Convenience stores can be referred to as small retail businesses that stock a range of everyday items including coffee, groceries, snack foods, soft drinks, gums, and many other products. In addition, they are generally found nearer to gas stations, shopping malls, highways, etc. These benefits offered by convenience stores will signficantly contribute to the growth of this segment.
The convenience stores segment was the largest segment and was valued at USD 3,681.76 million in 2017.
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Moreover, the convenience stores are probably small in size (average around 2,500 square feet) and keep limited stock as compared to the supermarkets or other retail outlets. For instance, 7-Eleven is an example of a chain of convenience stores in several countries, including the US, India, and China. Furthermore, 7-Eleven stores are present globally and have more than 70,000 locations globally. In addition, it is known for its 24x7 working hours and its brands, such as Slurpee. Thus, an increase in the purchase of products via convenience stores will fuel the growth of this segment which in turn will drive the market growth during the forecast period.
APAC is estimated to contribute 42% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. China, Japan, and India are among the key countries significantly contributing to the functional chewing gum in APAC. Cipla Inc. is among the prominent market players operating in the region. Some of the various uses of functional chewing gum include improving memory; reducing stress; increasing focus, alertness, and concentration; managing weight; and improving oral health. In addition, consumers in the region are gaining awareness about the benefits of it, which is driving the demand in the region.
Moreover, the governments in India, China, Japan, Australia, Indonesia, South Korea, Bangladesh, Vietnam, and other countries across APAC imposed stringent lockdowns to prevent the spread of COVID-19 disease. However, operations in retail outlets including supermarkets and convenience stores have also resumed. This is expected to increase the demand for chewing gum from these retail outlets in APAC. Additionally, several market players in the market are offering their products through online platforms to increase their market reach. Such factors are expected to drive the growth of the APAC during the forecast period.
In 2020, during the COVID-19 pandemic, the growth of the global functional chewing gum market witnessed a significant slowdown due to the closure of manufacturing activities in various industries, including food processing industries in APAC. However, in 2021, the initiation of large-scale vaccination drives lifted the lockdown and travel restrictions, which led to the restoration of operations in manufacturing units. Such factors are expected to drive the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The functional chewing gum market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The functional chewing gum market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Functional Chewing Gum Market Scope |
|
Report Coverage |
Details |
Page number |
170 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.25% |
Market growth 2023-2027 |
USD 2,828.5 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.0 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
AB Natural Base SA CV, Cipla Ltd., Cloetta AB, Federation of Migros Cooperatives, Ford Gum Inc., Gumlink Confectionery Company AS, Hager and Werken GmbH and Co. KG, JOYRIDE, Makers Row Inc., Mars Inc., MD E GUM SRL, Med CBDX, Mondelez International Inc., Per Os Biosciences LLC, Perfetti Van Melle Group BV, Simply Gum Inc., The Hershey Co., Think Gum LLC, WUG Functional Gums SL, and Johnson and Johnson |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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