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The functional food market size is forecast to increase by USD 127.46 billion, at a CAGR of 7.66% between 2023 and 2028.
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The market continues to evolve, driven by consumer demand for nutritious and health-promoting foods. Nutraceutical compounds, such as vitamin enrichment and plant-based protein sources, play a significant role in this dynamic landscape. Fermented foods, with their gut microbiome modulating properties, are gaining popularity for their cholesterol-lowering effects and antioxidant capacity. Prebiotic fibers and mineral supplementation are essential components, enhancing the nutritional value of food and supporting digestive health. Food matrix effects and protein fortification are crucial considerations in the development of functional foods. Immune system support and nutritional labeling regulations are also key areas of focus, ensuring transparency and consumer trust.
Bioactive peptides and probiotic supplements offer additional health benefits, contributing to the ongoing unfolding of market activities. Shelf-life extension methods and food safety standards are essential to maintain product quality and consumer safety. Polyphenol extraction and phytonutrient content are areas of research, aiming to optimize the nutritional value of functional foods. Gut microbiota composition, blood sugar regulation, weight management support, cognitive function enhancement, and consumer perception studies are all evolving areas of interest. Functional ingredients, such as omega-3 fatty acids and fortified foods, are integrated into various food processing technologies to cater to diverse consumer preferences and dietary needs.Personalized nutrition and quality control procedures are becoming increasingly important, reflecting the continuous dynamism of the market.
The functional food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period.
The market trends revolve around nutraceutical compounds and vitamin enrichment, with an increasing focus on fermented foods for gut microbiome modulation and cholesterol-lowering effects. Plant-based protein sources are gaining popularity for their antioxidant capacity and immune system support. Prebiotic fibers and mineral supplementation are essential for health claim substantiation, while sensory evaluation methods ensure digestive health benefits and food matrix effects. Protein fortification and fiber optimization are key strategies for enhancing cognitive function and supporting weight management. Personalized nutrition and quality control procedures are essential for catering to diverse consumer needs.
Functional ingredients, such as omega-3 fatty acids, polyphenols, and phytonutrients, are extracted using advanced food processing technologies. Probiotic supplements and bioactive peptides contribute to shelf-life extension and food safety standards. Consumer perception studies and cardiovascular health benefits are critical areas of research, with a growing emphasis on blood sugar regulation and cognitive function enhancement.
The Offline segment was valued at USD 159.12 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 39% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in Asia Pacific (APAC) is witnessing significant growth due to the increasing preference for healthier food options and rising disposable incomes. Functional foods, which include nutraceutical compounds, vitamin enrichment, fermented foods, and plant-based protein sources and protein supplement , among others, are gaining popularity for their digestive health benefits, cardiovascular health benefits, and immune system support. These foods are also known to regulate blood sugar levels, manage weight, and enhance cognitive function. Natural fermented foods, with their gut microbiome modulation and cholesterol-lowering effects, are particularly in demand. Prebiotic fibers and probiotic supplements are also popular for their role in maintaining a healthy gut microbiota composition.
Mineral supplementation and health claim substantiation are essential considerations for manufacturers to ensure regulatory compliance and consumer trust. Sensory evaluation methods play a crucial role in the development and marketing of functional foods. Food matrix effects and protein fortification are key areas of focus for food processing technologies to optimize nutritional value and extend shelf life. Polyphenol extraction and phytonutrient content are also essential factors for manufacturers to highlight in their marketing efforts. Consumer perception studies are essential to understand the evolving preferences and trends in the market. Quality control procedures and food safety standards are non-negotiable for manufacturers to maintain consumer trust and adhere to regulatory requirements.
Bioactive peptides and omega-3 fatty acids are among the functional ingredients that are gaining popularity for their health benefits. Fortified foods are also becoming increasingly common as consumers seek convenient ways to incorporate functional foods into their diets.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
B2B functional food supply solutions leverage advanced fortification technologies for health benefits. Functional food market growth opportunities 2025 include functional foods for wellness and probiotic functional foods, meeting demand. Functional food supply chain software optimizes operations, while functional food market competitive analysis highlights key brands. Sustainable functional food practices align with eco-friendly food trends. Functional food regulations 2024-2028 shapes functional food demand in North America 2025. Premium functional food solutions and functional food market insights boost adoption. Functional foods for snacks and customized functional food products target niches. Functional food market challenges and solutions address consumer trust, with direct procurement strategies for functional foods and functional food pricing optimization enhancing profitability. Data-driven functional food analytics and health-focused food trends drive innovation.
The functional food market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the functional food market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, functional food market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Abbott Laboratories - This company specializes in functional food products, including high protein nutritional pudding under the brand Ensure and Similac Soy Isomil. These offerings cater to diverse nutritional needs, showcasing the firm's commitment to innovation and consumer health.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Functional Food Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.66% |
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Market growth 2024-2028 |
USD 127.46 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.8 |
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Key countries |
US, Malaysia, Indonesia, Germany, UK, South Korea, France, Canada, Brazil, Thailand, UAE, Mexico, China, Japan, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product Type
8 Market Segmentation by Consumer Segment
9 Market Segmentation by Ingredient
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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