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The global game streaming market size is estimated to grow by USD 1.04 billion, exhibiting a CAGR of 8.51% between 2023 and 2028. The eSports industry has experienced significant growth in recent years, with increasing participation in tournaments and a surging fan base. The popularity of eSports has led to the broadcasting of these events on various platforms, reaching millions of viewers worldwide. Moreover, the advent of video game streaming software for mobile devices has made it easier than ever to access live eSports action on-the-go. This trend is expected to continue, as more people discover the excitement and engagement that eSports offers. The key offering of eSports platforms is providing a dynamic and interactive experience for fans, with real-time commentary, behind-the-scenes access, and social features that foster community engagement. These platforms are revolutionizing the way we consume sports content and are set to redefine the future of entertainment.
The mobile gaming sector is experiencing explosive growth, driven by advancements in cloud gaming and robust game streaming services. Major platforms like Facebook Gaming, YouTube Gaming, Microsoft xCloud, and Google Stadia offer diverse experiences, while PlayStation Plus and Xbox Game Pass provide extensive game libraries. Popular titles such as League of Legends, Dota 2, PUBG Mobile, Clash Royale, and Free Fire attract millions of players, emphasizing the need for strong internet access and infrastructure. Technological development continues to enhance streaming platforms, supported by companies like Pentanet in content acquisition and delivery. Content creators leverage live streaming tools and monetization options to engage audiences on platforms like the YouTube network. Audience engagement is driven by innovative tools and effective content creation, enabling creators to optimize their reach and impact in the dynamic world of mobile gaming.
One of the key factors driving growth in the streaming games market is the increasing popularity of eSports tournaments. eSports tournaments are multiplayer video game competitions that are commonly played by professional gamers. eSports tournaments allow gamers to compete through online platforms. Hence, they remove constraints related to time and location. The large prize pools involved in such tournaments are also attracting many casual gamers to take up gaming as a profession. Various enterprises are encouraged to venture into eSports to cater to the growing demand. The growing popularity of eSports and the rising number of professional gamers are estimated to increase the sales of gaming merchandise and accessories as well as video game software and hardware.
The growing popularity of gaming among women is a video games industry trend that is expected to have a positive impact in the coming years. In recent years, there has been a demographic shift in the gaming audience. The male population used to dominate the traditional video game industry. However, with the advent of mobile gaming, the number of female gamers has increased. Even though male players still dominate the market, a few of the biggest franchises of games, including League of Legends, Grand Theft Auto, and World of Warcraft, have been registering growth in women participants gamers over the last two years. The increasing number of female gamers is estimated to augment the sales of gaming merchandise, software, and hardware. Such factors will drive the growth of the global market growth and trends during the forecast period.
The effects of gaming on health will be a major challenge for the games streaming industry during the forecast period. Gaming addiction has become prevalent and this generally results in physical inactivity, which eventually exposes individuals to various health conditions such as carpal tunnel syndrome, headaches and migraines, and sleep disturbances. Chronic back pain has become widespread among students and young adults because they sit for long periods while gaming. Extensive gaming for long hours results in unhealthy eating patterns, which is primarily contributing to increased childhood obesity. The rise in childhood obesity can be attributed to various reasons such as genetic factors, lack of physical activity, unhealthy eating patterns, hormonal problems, or a combination of these factors. Many gamers are restraining themselves from spending significant time on gaming, which, in turn, is limiting participation in video game streams. Thus, such factors will adversely affect the growth of the cloud gaming video streaming market.
The In-game advertising segment is estimated to witness significant growth during the market forecast period. In-game advertising was the largest segment of the global game streaming market in 2021. The in-game advertising segment is expected to grow at a significant rate during the forecast period. The rising interest in social media and mobile gaming is expected to drive the growth of the in-game advertising segment during the forecast period.
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The In-game advertising segment was the largest segment and valued at USD 1.08 billion in 2018. Advertisements, clips, billboards, and backdrop displays with in-game advertising may be used to integrate advertisements into desktop and mobile games. These advertisements are also non-interruptive, allowing players to enjoy a smoother experience. In-game advertisements are anticipated to have a stronger audio-visual effect, providing viewers with positive and enduring product impressions. Such factors will propel the growth of the in-game advertising segment in the market in focus during the forecast period.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavioâs analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In 2023, North America captured the highest share of the global game streaming market due to the high Internet connection speed and the imposition of lockdowns which compelled people to stay indoors. This surged the demand for live streaming of online games and offline games, as people were willing to engage in recreational activities during lockdowns. In North America, the US market has the largest contribution in-game streaming services, with the highest revenue per user and the most popular applications such as Steam Link, Remotr, and Rainway.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc.: The company offers Stadia which is a Google gaming platform that lets customer instantly play video games on compatible screen and stream games directly through compatible device.
The market growth analysis report analyzes the marketâs competitive landscape and offers information on several market players, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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High-speed connectivity is crucial for the success of modern digital platforms, with 5G networks driving significant advancements in strategic efforts across various industries. Companies like Optus are at the forefront of deploying these networks, enabling enhanced experiences for users. Social Blade provides valuable analytics on popular content creators such as Germán Alejandro Garmendia Aranis, known for his influential channel JuegaGerman. His unique visual style and engaging local content characteristics resonate with a global audience, leveraging the smartphone penetration rate to expand his reach. The rise of console games and mobile gaming platforms further underscores the importance of robust connectivity. As the demand for high-speed internet grows, integrating these technologies with content strategies ensures optimized performance and user engagement, ultimately supporting the dynamic digital landscape shaped by both technological innovations and influential content creators.
Market Scope |
|
Report Coverage |
Details |
Page number |
140 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.51% |
Market growth 2024-2028 |
USD 1.04 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.67 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, China, Germany, UK, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Bigo Technology, BoomTV Inc., Douyu Network Technology Co. Ltd., Genvid Holdings Inc., GosuGamers, Hatch Entertainment Oy, Meta Platforms Inc., Mobcrush Streaming Inc., Netflix Inc., NVIDIA Corp., Omlet Inc., Parsec Cloud Inc., Sliver VR Technologies Inc., Sony Group Corp., SOOP Co. Ltd., and Viki |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Revenue Stream
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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