Gift Card Market by Type and Geography - Forecast and Analysis 2020-2024

  • Published: Oct 2020
  • Pages: 120
  • SKU: IRTNTR43461

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The gift card market size is expected to grow by $ 527.11 bn and record a CAGR of 14% during 2020-2024.

This post-pandemic global gift card market report has assessed the shift in consumer behaviour and has identified and explored the upcoming trends and drivers that the vendors can capitalize on to support prompt business decisions. In this gift card market analysis report, key drivers such as growth of e-commerce sector have been discussed with emerging growth regions, which will offer immense business opportunities. Our analysts have also identified challenges that will impede market growth. With these insights, the vendors can recreate their plan of action to obtain growth opportunities in the future.

What will the Gift Card Market Size be in 2020?


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Who are the Key Vendors in the Gift Card Market?

The gift card market forecast report provides insights on complete key vendor profiles and their business strategies to reimage themselves. The profiles include information on the production, competitive landscape, sustainability, and prospects of the leading companies including:


  • Blackhawk Network Holdings Inc.
  • Documax Inc.
  • Fidelity National Information Services Inc.
  • Givex Corp.
  • InComm Holdings Inc.
  • National Gift Card Corp.
  • Plastek Card Solutions Inc.
  • Qwikcilver Solutions Pvt. Ltd.
  • Stored Value Solutions Inc.
  • Village Roadshow Ltd.


The gift card market is fragmented and the vendors are deploying various growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

This gift card market report further entails segmentations by Type (E-gift cards and Physical gift cards) and Geography (North America, Europe, APAC, MEA, and South America). View our sample report to gather market insights on the segmentations.

To make the most of the opportunities, vendors should focus on fast-growing segments, while maintaining their positions in the slow-growing segments. Fetch actionable market insights on post COVID-19 impact on each product and service segments.


Which are the Key Regional Markets for Gift Card Market?


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The report offers an up-to-date analysis of the geographical composition of the market. North America had the largest market share in the gift card market in 2020, and the region will offer several growth opportunities to market vendors during the forecast period. The increase in the gifting culture will significantly influence biofuels market growth in this region. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

41% of the market’s growth will originate from North America during the forecast period. The US is one of the key markets for gift card market in the region. This report provides estimations of the contribution of all regions to the growth of the gift card market size.


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What are the Key Factors Covered in this Gift Card Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive gift card market growth during the next five years
  • Precise estimation of the gift card market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the gift card market industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of gift card market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The gift card market growth will increase by $527.11 billion during 2019-2024.
The gift card market is expected to grow at a CAGR of 14.11% during 2019-2024.
Technavio has segmented the gift card market by type (E-gift cards and Physical gift cards) and geographic (North America, Europe, APAC, MEA, and South America).
Blackhawk Network Holdings Inc., Documax Inc., Fidelity National Information Services Inc., Givex Corp., InComm Holdings Inc., National Gift Card Corp., Plastek Card Solutions Inc., Qwikcilver Solutions Pvt. Ltd., Stored Value Solutions Inc., Village Roadshow Ltd. are a few of the key vendors in the gift card market.
North America will register the highest growth rate of 41.32% among the other regions. Therefore, the gift card market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • China
  • UK
  • Japan
  • Germany
  • India
The key factors driving the gift card market growth are:
  • Growth of e-commerce sector
The gift card market vendors should focus on grabbing business opportunities from the e-gift cards segment as it accounted for the largest market share in the base year.
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