Artificial Intelligence based Personalization Market 2018-2022

  • Published: Jun 2018
  • Pages: 119
  • SKU: IRTNTR22299
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The global artificial intelligence (AI) based personalization market size will grow by USD 304 million during 2018-2022. This report offers an analysis of the market based on application (website personalization, display ads personalization, social media personalization, e-mail personalization, and others) and geography (the Americas, APAC, and EMEA). The artificial intelligence based personalization market research report analyzes the market’s competitive landscape and offers information on several companies including Accenture, Alphabet, Amazon.com, Apple, IBM and Microsoft.

Below are some of the key findings from the artificial intelligence-based personalization market research report

Artificial Intelligence based Personalization Market

 

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Global artificial intelligence-based personalization industry overview

It has been observed that the unsubscribe rate for mass marketing is high. Mass marketing is the process of advertising the same product or services to every end-user, irrespective of his/her interests and purchase behavior. Customer behavior drives the need for personalization of messages which can be made more effective using artificial intelligence and machine learning algorithms. By using this technology, messages can be sent based on previous orders, searches, clicks, time spent on pages, interests, wish lists. The need for personalization of messages and high unsubscribe rate for mass marketing will drive the growth of the artificial intelligence personalization market size during the forecast period.

The integration of AI with augmented reality will be one of the key AI-based personalization market trends that will gain traction over the forecast period. Several brands in the retail industry are using graphic illustrator that allows their target customers to try products through mobile applications or websites. The graphics illustrator can identify facial features and then use augmented reality to apply the product on the desired body part. Such advances in technology will result in an increase in artificial intelligence personalization market size during the forecast period.

Top artificial intelligence based personalization companies covered in this market research report

The artificial intelligence-based personalization market is fairly fragmented. By offering a complete analysis of the market’s competitive landscape and with information on products offered by companies, this artificial intelligence-based personalization industry analysis report will aid clients to identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of various companies including:

  • Accenture
  • Alphabet
  • Amazon.com
  • Apple
  • IBM
  • Microsoft

Artificial intelligence based personalization market segmentation based on geographic regions

  • Americas
  • APAC
  • EMEA

The Americas will account for the highest artificial intelligence-based personalization market share throughout the forecast period. The growth of the market in this region can be attributed to the presence of top vendors and high technological sophistication in North America.

Artificial intelligence based personalization market segmentation based on application

  • Website personalization
  • Display ads personalization
  • Social media personalization
  • E-mail personalization

The website personalization segment will account for the largest AI personalization market share. The report provides an accurate prediction of the contribution of the various products segments to the growth of the artificial intelligence personalization market size.

Key highlights of the global artificial intelligence based personalization market for the forecast years 2018-2022:

  • CAGR of the market during the forecast period 2018-2022
  • Detailed information on factors that will accelerate the growth of the artificial intelligence personalization market size during the next five years
  • Precise estimation of the global artificial intelligence personalization market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the artificial intelligence based personalization industry across the Americas, APAC, and EMEA
  • A thorough analysis of the market’s competitive landscape and detailed information on several vendors
  • Comprehensive details on the factors that will challenge the growth of artificial intelligence based personalization companies

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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