Global Automotive Voice and Speech Recognition System Market 2016-2020

  • Published: Jul 2016
  • Pages: 121
  • SKU: IRTNTR9505

The 2022-2026 version of this report is just being published. Buy it now and get up to $1000 worth of free customization!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted
  • 2500.00
  • USD

This market research report presents a detailed segmentation of the global automotive voice and speech recognition market by end user (OEM, replacements, and upgrades) and by geography (APAC, Europe, Latin America, MEA, and North America). Some of the leading vendors in this market are Apple, Mercedes-Benz, Ford, Harman, Nuance Communications, Microsoft, VocalZoom, and Voicebox Technologies.

Overview of the global automotive voice and speech recognition system market

According to the market analysts at Technavio, the global automotive voice and speech recognition system market will grow at a steady CAGR of more than 11% by 2020. The National Highway Traffic Safety Administration (NHTSA) guidelines on driver distraction will encourage the adoption of VR systems. The NHTSA guidelines on driver distraction show the necessity of having VR systems in light vehicles. Without this system, the driver will not be able to make a call while driving on the road. According to the NHTSA, VR systems are engineered to pair mobile devices with the vehicle’s displays and controls. As a result, drivers will be able to drive and use their phones simultaneously. This, in turn, will naturally bring down the instances of driver distraction and reduce the number of traffic violation tickets for the drivers.

The evolution of VR systems to integrated assistant systems is a key factor that is anticipated to aid in this market’s growth over the coming years. Recently, it has been observed that many automakers have started supplying fully integrated suites like Ford's SYNC and Fiat's Blue&Me, which controls the connected system of the car through a set of commands. The suites of electronic control systems were developed at a much earlier stage compared to the VR system. As a result, these systems were swiftly incorporated by their respective automakers into their existing platforms as soon as the VR technology was available.

Segmentation by end users and analysis of the automotive voice and speech recognition system market

  • OEM
  • Replacements
  • Upgrades

According to this market analysis, the OEM VR market is expected to grow at a CAGR of more than 16% by 2020. The OEM VR systems market consist of the VR systems markets in the ultra-luxury (UL) and rest-of-luxury (RL) sub-segments. The UL segment basically consists of the C, CL and S-classes of the luxury carmakers worldwide and are the flagship vehicles of carmakers. The growth of the OEM VR systems is due to technological improvements in the VR system that hit the markets.

Geographical segmentation and analysis of the automotive voice and speech recognition market

  • APAC
  • Europe
  • Latin America
  • MEA
  • North America

The automotive voice and speech recognition system in North America accounted for approximately 50% of the total market share during 2015. Factors such as increasing government support and rising consumer confidence are estimated to stimulate the growth of this market in the region. Apart from these factors, the emergence of Mexico as a manufacturing hub for automakers and tire suppliers will also aid in the strong growth of the market in this region.

Competitive landscape and key vendors

This market is competitive and is dominated by key players who account for a major chunk of the overall market share. The vendors that have access to extensive financial resources and R&D funds are anticipated to gain a competitive edge over their peers.

Key vendors in the market are -

  • Apple
  • Mercedes-Benz
  • Ford
  • Harman
  • Nuance Communications
  • Microsoft
  • VocalZoom
  • Voicebox Technologies

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global automotive voice and speech recognition system market?
  • What are the key market trends impacting the growth of the global automotive voice and speech recognition system market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global automotive voice and speech recognition system market?
  • What are the market opportunities and threats faced by the vendors in the global automotive voice and speech recognition system market?
  • Trending factors influencing the market shares of APAC, Europe, Latin America, MEA, and North America.
  • What are the key outcomes of the five forces analysis of the global automotive voice and speech recognition system market?

Technavio also offers customization on reports based on specific client requirement.

Related reports

Speech recognition refers to the capability of a machine or program to receive, understand, and execute spoken commands. This technology combines know-how and research of various fields including linguistics, computer science, and electrical engineering to develop methodologies and technologies that enable the recognition and translation of spoken language into text by computers and computerized systems. The size of a voice-recognition system’s vocabulary database is directly related to the RAM capacity of the computer it is installed within. A  speech-recognition program runs many folds faster if the entire vocabulary is uploaded onto RAM, as compared to searching the hard drive for appropriate matches.

The report, global automotive voice and speech recognition system market, is part of Technavio’s automotive research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as auto accessories, automotive components, automotive electronics, automotive manufacturing, automotive services, powertrain, and wheels and tires. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

Read More Read Less

Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Report coverage
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Value chain analysis of the VR systems market
  • PLC
  • Regulatory framework

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market trends

  • VR systems to become sub-modules of integrated assistant systems
  • Cloud-based VR systems to drive automotive telematics usage
  • OEMs to use AI to enhance VR systems: ASR to give way to natural speech recognition
  • Sonic curtains and virtual space cubes to eliminate noise and make VR systems more effective
  • Voice biometrics to offer a personalized driving experience
  • Automakers to bypass PLC timelines for VR systems

PART 07: Market drivers

  • Regulatory and legal drivers to increase VR adoption
  • Technological drivers to enable VR use
  • Rising customer frustration with VR as a driver for further R&D in VR

PART 08: Market challenges

  • Technological challenges with VR implementation
  • Consumer–VR interaction challenges
  • Issues with user experiences

PART 09: Market segmentation by geography

  • Global automotive VR market size by geography
  • Market in APAC
  • Market in Europe
  • Market in North America
  • Market in Latin America
  • Market in MEA

PART 10: Market segmentation by end-user

  • Market overview
  • End-user market dynamics
  • Market size and forecast

PART 11: Vendor landscape

  • Competitive benchmarking

PART 12: Key vendor analysis

  • Apple
  • Ford Motors
  • Harman International
  • Mercedes-Benz
  • Microsoft
  • Nuance Communications
  • VocalZoom
  • Voicebox Technologies

PART 13: Appendix

  • List of abbreviations

PART 14: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your FREE sample now!
Safe and Secure SSL Encrypted

Single User:

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Want to customize this report?

This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

We offer $1000 worth of FREE customization at the time of purchase
Enquire Before Buying
  1. Home
  2. Consumer Discretionary
  3. Published Report
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>