Motorcycle Connected Helmet Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, UK, China, Japan - Size and Forecast 2024-2028

Motorcycle Connected Helmet Market Size 2024-2028

The motorcycle connected helmet market size is forecast to increase by USD 1.21 billion at a CAGR of 22% between 2023 and 2028.

• The market is experiencing significant growth, driven by the rising number of motorcycle accidents and the development of smart connected helmets integrating health and wellness features. These helmets offer advanced safety features, such as real-time crash detection and emergency response systems, making them an attractive option for motorcycle riders. Additionally, the integration of health and wellness features, such as heart rate monitoring and temperature regulation, adds to the appeal of connected helmets. However, the high cost of connected helmet technology remains a significant challenge for market growth.
• Despite this, the market presents numerous opportunities for companies seeking to capitalize on the demand for advanced safety and health features in motorcycle helmets. Strategic partnerships, product innovation, and cost reduction initiatives are key strategies for companies looking to navigate this dynamic market effectively.

What will be the Size of the Motorcycle Connected Helmet Market during the forecast period?

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• The motorcycle helmet market is driven by the increasing prioritization of rider safety, particularly among sports bike enthusiasts. Product demand is fueled by the alarming statistics of road traffic injuries and motorcycle accidents, which result in significant head injuries and motorcyclist deaths each year. Public authorities are implementing stringent safety regulations, making compulsory helmet use a necessity. Two-wheeler helmets are evolving to address rider discomfort, with advancements in face shields, ear protection, and ventilation systems. Road safety is a growing concern, and helmets are becoming more than just head protection; they now offer features like GPS connectivity and Bluetooth for added convenience and safety.
• E-commerce platforms are making it easier for consumers to purchase helmets, contributing to the market's growth. However, the availability of cheap helmets raises concerns about their safety and effectiveness. Motorbike enthusiasts are increasingly opting for smart helmets, which offer advanced features like helmet design, road traffic accident alerts, and even hair loss prevention. Safety regulations and traffic safety legislation are pushing manufacturers to innovate, with survival rates of motorcycle accidents hinging on the quality of head protection. The market for motorcycle helmets is dynamic, with ongoing research and development in areas like helmet design, materials, and technology.
• Electric motor scooters are gaining popularity, but their riders still require adequate head protection.

How is this Motorcycle Connected Helmet Industry segmented?

The motorcycle connected helmet industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• Application
  • Freestanding
  • Embedded
• Geography
  • North America
    • US
  • Europe
    • Germany
    • UK
  • APAC
    • China
    • Japan
  • South America
  • Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth as technology integration becomes increasingly important for motorcyclists. High-quality materials and advanced safety features, such as traffic safety legislation, emergency alerts, and Bluetooth connectivity, are key priorities for consumers. Motorcycle helmet designs now include ventilation, visibility accessories, and even augmented reality (AR) for enhanced rider safety. Motorsports and motorcycle events attract a large consumer base, driving product demand. Motorcycle helmet usage is mandatory in many regions, making safety regulations a crucial factor. Compulsory helmet use and safety regulations have led to an increase in helmet sales, including full-face helmets, open-face helmets, and half-face helmets.

Public authorities and motorcycle enthusiasts alike are focusing on road safety, with motorcycle accidents and road traffic injuries being major concerns. E-commerce platforms and dealer promotions offer convenience for consumers, while counterfeit helmets pose a risk to rider safety. Innovations like Bluetooth integration, GPS connectivity, and voice assistance cater to the needs of riders and passengers, making motorcycle helmets a smart investment. Motorcycle sales, food delivery services, and bike-sharing programs are also contributing to the market's growth. Motorcycle helmet designs now include features like noise reduction, ear protection, and tracking systems to enhance the overall riding experience. Luxury motorcycles and electric motor scooters are also adopting these advanced technologies, further fueling the market's growth.

Despite the convenience of online shopping, many customers still prefer the personal experience offered by physical dealerships and retail outlets. Offline distribution channels, including motorcycle events and service centers, remain an essential part of the market.

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The Offline segment was valued at USD 354.00 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 38% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is primarily driven by the high market penetration of performance and sports motorcycles in the US and Canada. Consumer preferences for enhanced comfort and safety, coupled with the growing popularity of owning a sports bike among millennials, are significant factors fueling market growth. The increased demand for bespoke aftermarket modifications among this demographic is also contributing to the market's expansion. Traffic safety legislation and the increasing popularity of motorsports events are further boosting the market. Advanced driver assistance systems (ADAS) are increasingly being adopted in motorcycles, and connected helmets or helmet head-up displays (HUDs) are expected to gain traction as a result.

Motorcycle helmet manufacturers are integrating features such as Bluetooth connectivity, GPS, ventilation, visibility accessories, and emergency alerts to cater to the evolving needs of riders. Moreover, the emergence of e-commerce platforms and dealer promotions has made it easier for consumers to purchase these advanced helmets. The market is also witnessing the introduction of smart helmets with features like voice assistance, Wi-Fi connectivity, and augmented reality (AR) technology. Motorcycle enthusiasts, including riders and pillion riders, are increasingly seeking head protection solutions that offer comfort, safety, and convenience. However, the market faces challenges such as the availability of counterfeit helmets and the discomfort associated with some helmet designs.

Despite these challenges, the market is expected to continue growing due to the increasing number of motorcycle accidents and road traffic injuries, which underscores the importance of head protection. The market is also witnessing the adoption of tracking systems, ear protection, and helmet usage data analysis to enhance rider safety. The market for motorcycle connected helmets is also expected to be influenced by the increasing popularity of food delivery services and bike-sharing programs, which are driving the demand for motorbikes and scooters. Luxury motorcycle sales are also on the rise, and connected helmets are becoming an essential accessory for these high-end motorcycles.

In , the market in North America is expected to witness significant growth due to the increasing demand for advanced safety features, the growing popularity of performance motorcycles, and the emergence of e-commerce platforms and dealer promotions. However, challenges such as the availability of counterfeit helmets and the discomfort associated with some helmet designs may hinder market growth. Despite these challenges, the market is expected to continue expanding due to the increasing importance of road safety and the growing number of motorcycle accidents and road traffic injuries.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of Motorcycle Connected Helmet Industry?

• Rising motorcycle accidents is the key driver of the market.

• The global motorcycle market is witnessing significant growth, with thousands of individuals riding motorcycles worldwide. However, the safety concerns surrounding motorcycles remain a pressing issue, as motorcycle fatalities account for approximately 14.6% of all traffic fatalities and 3.5% of all injuries in the United States alone in 2022, according to the National Safety Council. This high fatality rate is primarily due to the absence of safety features for both the rider and their motorcycle. To mitigate this risk, there has been a in the adoption of safety features, such as helmets, and the development of advanced safety technologies.
• The importance of safety in motorcycling is driving the market for motorcycle connected helmets, which offer features like Bluetooth connectivity, GPS tracking, and crash detection. These features not only enhance the riding experience but also provide an added layer of safety for motorcyclists. The integration of technology into motorcycle safety is expected to continue, with the development of autonomous motorcycles and other advanced safety features. Overall, the market for motorcycle connected helmets is poised for growth as safety becomes a top priority for motorcyclists.

What are the market trends shaping the Motorcycle Connected Helmet Industry?

• Development of smart connected helmet, which integrates health and wellness features is the upcoming market trend.

• Motorcycle helmets are evolving from traditional safety equipment to smart devices that offer riders valuable information on their safety, comfort, and health. One example is the smart helmet developed by LifeBEAM, which incorporates an optical heart-rate sensor and other health features, such as calorie count and performance analysis. This transition enhances the riding experience by providing real-time data, increasing safety and comfort levels. LifeBEAM's entry into the consumer market, backed by its experience in military applications, is a significant trend shaping the market.
• This innovative technology not only offers riders enhanced safety and comfort but also opens up opportunities for customization and integration with other smart devices. The integration of advanced sensors and connectivity features in motorcycle helmets is expected to drive market growth in the coming years.

What challenges does the Motorcycle Connected Helmet Industry face during its growth?

• High cost of connected helmet technology is a key challenge affecting the industry growth.

• Motorcycle connected helmets, featuring Head-Up Display (HUD) technology, represent an innovative development in motorcycle safety. This technology, which has gained traction since its introduction in 2016, offers significant safety advantages that could potentially reduce motorcycle-related fatalities. Initially, a limited number of companies dominated the market, introducing advanced technologies for motorcycle applications. However, the high cost of these helmets, priced around USD 1,400 to USD 1,600 upon launch, has hindered widespread adoption.
• Despite the initial expense, motorcycle connected helmets show great promise in enhancing rider safety and experience.

Exclusive Customer Landscape

The motorcycle connected helmet market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the motorcycle connected helmet market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, motorcycle connected helmet market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Bayerische Motoren Werke AG - The company showcases a range of advanced connected helmets, including the BMW System 7 Carbon, BMW GS Carbon Evo, Helm System 6, and Helm AirFlow models. These innovative helmets prioritize safety, comfort, and connectivity, offering riders enhanced protection and convenience. With cutting-edge technology integrated into each design, these helmets elevate the riding experience, ensuring a seamless and enjoyable journey.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Bayerische Motoren Werke AG
• BITwave Pte. Ltd.
• Borderless Inc.
• Comoto Holdings Inc.
• Dainese Spa
• H and H SPORTS PROTECTION USA Inc.
• HJC Helmets
• Jim O Neal Distributing Inc.
• LeMans Corp.
• Locatelli Spa
• Praseus Technologies Pvt. Ltd.
• Schuberth GmbH
• Sena Technologies Inc.
• Shellios Technolabs Pvt. Ltd.
• SHOEI Co. Ltd.
• STUDDS Accessories Ltd.
• TECH DESIGN TEAM SL
• UCLEAR Digital
• Vista Outdoor Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The motorcycle helmet market is witnessing significant growth due to the increasing focus on traffic safety legislation and the use of high-quality materials in helmet production. The demand for motorcycle helmets is not limited to professional riders but also extends to recreational users, motorbike enthusiasts, and even food delivery riders. Safety regulations and compulsory helmet use in various countries are driving the market for motorcycle helmets. The integration of advanced features such as Bluetooth, GPS connectivity, and voice assistance is making helmets more attractive to consumers. Motorcycle helmet designs are evolving to cater to the needs of riders and passengers, with options for full-face, open-face, and half-face helmets.

Motorsports and motorcycle events continue to be significant contributors to the market, with riders seeking the latest safety gear to ensure their safety during races and competitions. The use of augmented reality (AR) technology in motorcycle helmets is gaining popularity, offering riders enhanced visibility and a more riding experience. The market for motorcycle helmets is not limited to traditional channels and is expanding into e-commerce and online shopping platforms. Motorcycle helmet sales are also being driven by dealer promotions and discounts, making them more accessible to a wider audience. Counterfeit helmets pose a significant threat to consumer safety, and public authorities are taking measures to combat this issue.

Motorcycle helmet manufacturers are focusing on improving helmet design and functionality to differentiate themselves from competitors and meet the evolving needs of consumers. Motorcycle helmet usage is not limited to motorcycles alone, with the increasing popularity of electric motor scooters and bike-sharing programs. Motorcycle helmet manufacturers are responding to this trend by producing helmets that cater to the unique needs of these vehicles. Road safety is a major concern, with motorcycle accidents and road traffic injuries being a significant cause for concern. Motorcycle helmet manufacturers are focusing on improving head protection, ventilation, and noise reduction to enhance rider safety.

Emergency alerts and tracking systems are also being integrated into motorcycle helmets to improve rider safety and provide peace of mind to riders and their families. Motorcycle helmet manufacturers are also focusing on ear protection to reduce noise levels and enhance the overall riding experience. Motorcycle helmet designs are also catering to the needs of pillion riders, with options for Bluetooth integration and face shields to ensure their safety and comfort during rides. Motorcycle helmet manufacturers are also focusing on designing helmets for specific motorcycle types, such as sports bikes and luxury motorcycles, to cater to the unique needs of their customers.

In , the motorcycle helmet market is witnessing significant growth due to the increasing focus on traffic safety legislation, the use of high-quality materials, and the integration of advanced features. The market is expanding to cater to the needs of various types of riders and vehicles, with a focus on enhancing rider safety and comfort.

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What are the Key Data Covered in this Motorcycle Connected Helmet Market Research and Growth Report?

• CAGR of the Motorcycle Connected Helmet industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the motorcycle connected helmet market growth of industry companies

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