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Rear-seat infotainment systems allow passengers sitting in the rear side of the vehicle to control audio or video sources according their preferences from their seats. Along with entertainment, this system also gives information regarding vehicle, navigation, and connectivity. The introduction of the smartphone-mirroring technology will help in the strong growth of this market during the forecast period. The high demand for in-vehicle connectivity and telematics has led to technological improvements, which aim to enhance the overall in-vehicle experience of both passengers and drivers. The evolution of connectivity in vehicles has resulted in consumers connecting their smartphones and tablets to the vehicle's infotainment system to access enhanced entertainment and information. For instance, Apple's car integration CarPlay interface is available through Pioneer's aftermarket in-dash infotainment offerings. Comprehensive market research carried out by the analysts at Technavio has shown that the global market for rear-seat infotainment will grow at a stupendous CAGR of over 27% by 2020.
In terms of geography, the Americas will dominate this market and account for more than 41% of the total market share by 2020. Much of this region’s high demand for rear-seat infotainment systems will be spurred by the increasing population of baby boomers and the augmented sales of luxury cars. In this region, the demographic plays an important role for the higher adoption of rear-seat infotainment systems. Apart from demography, the recent increase in the number of vendors and vendor offerings will also aid in the strong growth of the market in the next four years.
This market is concentrated with the presence of a few international vendors. However, the market is witnessing the emergence of domestic players as most consumers prefer buying products that are affordable. For instance, India saw the emergence of MapmyIndia, a regional player launching rear-seat infotainment. To gain a competitive edge over their peers, the vendors will utilize the OS or software as a differentiating factor.
Key vendors in the market are -
Other prominent vendors analyzed in this market study are Airbiquity, Aisin Seiki, Apple, Audi, BMW, Clarion, CSR, Fujitsu-Ten, Garmin, Intel, JVCKENWOOD, MapmyIndia, Microsoft, Mitsubishi, NEXTBASE, Nuance Communications, Parrot, Robert Bosch, and TomTom.
In this market study, analysts have estimated that the aftermarket segment dominated this market during 2015 by accounting for an impressive market share of more than 54%. The aftermarket of rear-seat infotainment systems consists of on-board kits that are available through third-party vendors. The availability of a wide array of customization options to meet the changing needs of the consumers will lead to the growth of this market segment in the next few years.
At present Linux is the smallest market segment but is anticipated to account for more than 41% of the total market share by 2020. Linux is the open-source OS in the automotive infotainment OS market and is witnessing significant adoption due to the need for making car infotainment systems similar to smartphones. Linux, being an open-source OS, allows OEMs or suppliers to design infotainment systems according to their requirements. This, in turn, allows the easy upgradation for the system as technology gets better.
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Rear seat infotainment is an integration of information and entertainment systems in vehicles, primarily designed for the rear seat passengers. The system comprises of recorded-media-based and broadcast-based devices that provide live internet media streaming for infotainment, mobile satellite television, connectivity, information, and point of interest based services. These infotainment systems also have in-vehicle navigation devices, display screens, and telematics systems. The Android-powered infotainment system also includes POI and LBS, besides media streaming features.
The report, global rear seat infotainment market, is part of Technavio’s automotive research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as auto accessories, automotive components, automotive electronics, automotive manufacturing, automotive services, powertrain, and wheels and tires. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by end users
PART 07: Market segmentation by operating system
PART 08: Geographical segmentation
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
PART 16: Explore Technavio
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
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