Global Cloud-based Digital Asset Management Market 2016-2020

Overview of the global cloud-based digital asset management (DAM) market

Technavio’s market research analysts have estimated that the global cloud-based digital asset management (DAM) market will grow significantly at a CAGR of almost 21% by 2020. A key factor driving the growth prospects for this market is the recent shift from on-premise to software-as-a-service (SaaS). Recently, it has been observed that many vendors have started moving from on-premise to cloud-based solutions that offer drag-and-drop functionality, mobile accessibility, and intuitive services. Since cloud-based solutions offer low-cost options and rapid deployment of services, they are increasingly being adopted by end users as it helps to reduce the total cost of operation.

The introduction of numerous integrated DAM solutions is a key trend that will foster the prospects for growth in this market until the end of the forecast period. Integrated DAM solutions allow efficient managing and controlling of digital assets and provide a centralized ecosystem in organizations to access digital content using secured online networks to streamline operational and business workflows. Its ability to enhance collaborative work processes across different departmental functions in an organization will result in its increased adoption during the predicted period.

Application-based segmentation of the cloud-based DAM market

• SaaS
• IaaS
• PaaS

The SaaS application segment dominated this market during 2015 and is envisaged to grow profoundly at an impressive CAGR of over 22% by 2020. SaaS is a software that can be accessed through a web browser or program interface and is deployed over the Internet. Since SaaS solutions waive initial software or hardware costs and facilitate the rapid deployment of DAM systems, they are increasingly gaining prominence among the end users.

Geographical segmentation of the cloud-based DAM market

• Americas
• APAC
• EMEA

The Americas was the largest market for cloud-based DAM solutions during 2015 as it accounted for a market share of approximately 51%. Much of this growth can be attributed to the wide-scale popularity of cloud-based solutions among end users in the financial sector. Since these solutions help enterprises to manage their digital asset through cost-effective IT solutions, they are increasingly being preferred for the management of enterprise applications and rich digital media content.

Competitive landscape and key vendors

The global cloud-based DAM market is fragmented and is witnessing an increase in M&A activities within the digital content space. The multiplicity of vendors with differentiated products has increased the level of competition in this market and has also compelled vendors to innovate continuously to establish themselves in the market.

Key vendors in the market are -

• Adobe
• Cognizant
• EMC
• HP
• IBM

Other prominent vendors analyzed in this market space are ADAM Software, Amazon, Canto, Filecamp, Google, MediaBeacon, Microsoft, North Plains, OpenText, and Widen.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global cloud-based DAM market?
• What are the key market trends impacting the growth of the global cloud-based DAM market?
• What are the challenges to market growth?
• Who are the key vendors in the global cloud-based DAM market?
• What are the market opportunities and threats faced by the vendors in the cloud-based DAM market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global cloud-based DAM market?

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