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The haptics market is estimated to grow by USD 7.52 billion at a CAGR of 11.4% between 2022 and 2027. The adoption of HD haptics, which provide high-definition tactile feedback, enhances the user experience in various applications such as gaming, virtual reality, and automotive interfaces. The demand for interactive sensory experiences is growing across industries, driving the need for advanced haptic technologies. Additionally, the increased demand for in-car infotainment services is fueling the integration of haptic feedback systems in automotive interfaces to improve user interaction and safety. These trends are shaping the market landscape and driving innovation in haptic technology.
It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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This report extensively covers market segmentation by application (consumer electronics, automotive and transportation, and others), component (hardware and software), and geography (APAC, North America, Europe, South America, and Middle East and Africa).
The market share growth of the consumer electronics segment will be significant during the forecast period. Consumer electronic devices include gaming consoles, smart bands, smartphones, smartwatches, and tablets. The use of this has been around for decades, but recently there has been a resurgence in the adoption of this technology across the consumer electronics segment. The touchscreen interface is quickly emerging and has become one of the preferred interfaces in various consumer electronic devices such as mobile devices, gaming consoles, and wearables.
The changing market dynamics and increasing consumer expectations are leading to an increase in the uptake of advanced touchscreen controls in consumer electronics devices, especially touchscreens with haptic touch. Such factors are expected to drive the growth of the consumer electronics segment in the market during the forecast period.
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The consumer electronics segment was valued at USD 6.69 billion in 2017. The market is expected to witness a high growth rate due to the introduction of ultra haptics and 3D haptics in tablets during the forecast period. Technavio expects that some of the major tablet companies, such as Apple, Samsung, and Lenovo, will adopt ultra haptics in their devices. To support ultra haptics, the number of actuators incorporated in them will increase, resulting in a high growth rate in the market.
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APAC is projected to contribute 71% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC is expected to dominate the market because of the presence of major consumer electronics devices and automotive manufacturers. The major consumer electronics device manufacturers in the region include Acer, Asus, Fujitsu, HTC, LG, Lenovo, Meizu, Oppo, OnePlus, Panasonic, Samsung, Sony, Xiaomi, and ZTE. There is a high probability that these companies will primarily introduce new products in APAC, leading to a higher revenue contribution from the region. The growth of the smartphone market in APAC is encouraging several smartphone OEMs to establish their manufacturing facilities in the region and capitalize on the cost advantage.
Industrial automation is rapidly evolving with the integration of haptic technology across various sectors. This technology, initially popular in consumer devices like smartphones and tablets, is now making inroads into industries such as medical, aerospace, and manufacturing. For instance, in the medical industry, haptic gloves enhance surgical training, while in aerospace, virtual reality flight decks improve pilot training. However, challenges such as high power consumption and battery life need to be addressed for wider adoption. The rising integration of haptic technology is transforming industrial automation, offering a more immersive and tactile experience. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The adoption of HD haptics is notably driving the market growth. Implementation of HD haptics provides a satisfactory and intuitive experience and solves the general problems of users in daily life. For instance, a salesperson must carry different catalogs to show their customers. The customers can see the color and the type of fabrics but cannot feel them. However, with haptic technology, customers can feel the smoothness, softness, and stiffness of the fabrics displayed on the salesperson's cell phone. Similarly, this technology is being widely used by game developers to provide a more intuitive user experience to their customers.
Through HD haptics technology, the player could feel the bumps and crashes while playing racing games, and the player could even feel the strings of the guitar while playing. This technology is used in consumer devices, wearables, smartphones, tablets, smart homes, virtual reality hardware, and PlayStation 5, offering a more immersive experience. It utilizes force feedback technology to provide realistic tactile sensations. Considering the availability of endless opportunities for HD haptics technology in mobile devices, Immersion conducted a survey to study consumer attitudes and preferences toward HD haptics technology for mobile devices. The increasing adoption in mobile phones is expected to drive the growth of the market during the forecast period.
The emergence of ultra haptics is the primary trend in the market. Floating touchscreens could be one of the future trends that will drive the market in the automotive segment. Many research activities are being conducted to design systems for creating 3D virtual objects that can be seen and felt in the air. For instance, researchers in Japan have created a floating 3D holographic plasma display with haptic feedback. Researchers at the University of Bristol are also working on 3D haptics holograms.
This could be very beneficial, especially for automobiles. Operating the infotainment system using this technology would mean reduced interference while driving. The user could operate the on-screen images without touching the screen. Thus, helping the driver keep his eyes on the road. For instance, to answer calls while driving, the user will have to swipe on the projected 3D holographic image. The tactile feedback in vibration will give him confirmation of the task being completed successfully. Thus, the emergence of ultra haptics is one of the growing trends that is expected to drive the growth of the market during the forecast period.
High power consumption is the major challenge impeding the market growth. Power density is a key factor required for technological advances in power electronics, especially in high-power applications. Mobile devices are battery-powered systems. Therefore, engineers and designers are more concerned with the power consumption of haptic technology in battery-critical applications. There are two scenarios when considering power consumption as one of the major challenges for haptics technology. Firstly, the addition of basic haptic technology in mobile devices will impact their battery life.
Secondly, the addition of HD haptics technologies in mobile devices will impact their battery life. This is because the battery consumption is different in both scenarios. While considering basic haptics, such as vibration alerts during incoming calls or messages, or while playing video games using basic haptics, it has been found that there is a minimal effect on battery life. Immersion carried out this research to show the effect on the battery life of mobile devices with haptics and without haptics.
However, the battery consumption of HD haptics applications in mobile devices will be high compared with basic haptics. This is because HD haptics effects will require several actuators, amplifiers, and sensors to add multiple sensory effects to mobile devices, resulting in higher power consumption. Thus, high power consumption can become a major challenge for the growth of the global haptics market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AAC Technologies Holdings - The company offers haptics such as optics, RF antenna, traditional microphones, and headsets. They offer other products such as optics, RF antennae, traditional microphones, and headsets.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is experiencing rapid growth, especially in sectors like the Aerospace industry, Manufacturing industry, and Aerospace & defense industry. Technologies such as Eccentric Rotating Mass (ERM), Linear Resonant Actuator (LRA), and Piezo actuators are driving innovation in the field. Applications range from mid-air haptics in Sony's PlayStation 5 to enhancing user experience in airlines through cockpit displays. The market extends to gaming devices, cameras, media players, and handheld devices, including haptics-enabled touch-based phones. Automotive transportation is also integrating haptics technology into vehicles, improving user interface and feedback systems. The pandemic has further accelerated sales, particularly in smartphone sales and mobile gaming, driving demand for haptics solutions from companies like Actronika and Immersion Corporation.
Market Scope |
|
Report Coverage |
Details |
Page number |
172 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.4% |
Market growth 2023-2027 |
USD 7.52 billion |
Market structure |
Fragmented |
YoY growth (%) |
10.5 |
Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 71% |
Key countries |
US, China, Japan, South Korea, and India |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
3D Systems Corp, AAC Technologies Holdings Ltd., Alps Alpine Co. Ltd, Analog Devices Inc., Dongwoon Anatech Co. Ltd., Force Dimension, HAPTION SA, IMAGIS Co. Ltd., Immersion Corp., Infineon Technologies AG, Johnson Electric Holdings Ltd, Microchip Technology Inc., ON Semiconductor Corp, OSRAM GmbH, Precision Microdrives Ltd., SMK Corp., Synaptics Inc., Texas Instruments Inc., Toyoda Gosei Co. Ltd., and Ultraleap Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Component
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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