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The global board games market size is forecast to increase by USD 3.42 billion at a CAGR of 7.55% between 2022 and 2027.
The growth of the market hinges on a myriad of factors, including the rapid improvements in content and gameplay, which continuously elevate the gaming experience for enthusiasts. Furthermore, the support through crowdfunding platforms has emerged as a pivotal driver, empowering indie developers to bring innovative games to life with community backing. Additionally, the proliferation of board game cafes has created vibrant hubs for social interaction and gaming culture, attracting diverse players from all walks of life. Together, these elements underscore the dynamic nature of the board game market and its potential for strategy, family fun, and sustained industry growth.
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In the world of board games, strategy is key as players engage in competition and fun with friends and family. With cards, dice, and various pieces and tokens, these games offer endless entertainment for all ages. From classic favorites to modern creations, board games foster social interaction and strengthen bonds. Whether you're into popular titles or exploring new ones, there's a board game for every gaming enthusiast.
This board games industry analysis extensively covers market segmentation by product (tabletop, card and dice, and role-playing), distribution channel (online and offline), and geography (Europe, North America, APAC, Middle East and Africa, and South America). Board games have evolved into a multifaceted realm, offering diverse experiences and catering to various preferences. From strategic thinking skills cultivated through American-style and Euro-style board games to the convenience of mobile gadgets and the allure of video games, there's something for every player. Whether it's the simplicity of card and dice games or the complexity of niche and customizable games, the landscape of analog gaming is rich and expansive. With key players like Asmadi Games, Games Workshop, and Spin Master, the industry thrives on innovation and creativity, with events like Essen Spiel and platforms like Kickstarter driving its growth. They're a means of fostering social bonds, promoting cognitive skills, and offering a break from digital devices and screen fatigue. Whether enjoyed at home, in gaming cafes, or during a casual game night, board games continue to captivate players of all ages, offering a blend of fun, learning, and social interaction.
The report includes detail coverage of segmentation by Global, region and country; estimates and forecast (USD Million) from (2017 to 2027).
Market Segmentation |
Global, Region and Country Segment Analysis |
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Market segments are provided for following regions and countries.
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The market share growth by the tabletop segment will be significant during the forecast period. Tabletop board games involve games that are generally played on pre-marked surfaces on boards. Some of these games may involve the use of counters or tokens, cards, and dice, but gameplay primarily depends on board markings.
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The tabletop segment was valued at USD 3.65 billion in 2017 and continued to grow by 2021. The segment includes classic board games such as Scrabble and Checkers and sports-based games such as cricket, football, and carrom. Strategy-based games such as The Settlers of Catan (Thames & Kosmos) also fall under this segment. Some of the tabletop include the game of life, hungry-hungry hippos grab & go game offered by Hasbro. Tabletop games have witnessed a surge in demand over the last few years, primarily from the rising adoption in-game bars and cafes. These venues have been crucial in spreading knowledge about cutting-edge board game offers and allowing players to play a variety of tabletop board games for a nominal fee. This, in turn, will drive the growth of the segment and, in turn, the market in focus during the forecast period
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Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Demand for premium strategy-based board games has remained strong in Europe over the last few years. There are a major source of entertainment for consumers of all ages, and brick-and-mortar retailers and board game cafes such as Draughts (UK) and Bastard Cafe (Denmark) are increasingly offering avenues for gamers to convene and play. These board game cafes offer premium board games for a small fee and aim to attract millennial customers through engagement marketing in the coming years. Nevertheless, the growing popularity and mature market stage of alternative gaming platforms such as mobile games is expected to challenge the growth of the European board game market during the forecast period.
In the dynamic world of board games, strategy reigns supreme as players engage in fierce competition to outwit their opponents. Whether it's rolling dice, playing cards, or strategically moving pieces, these games offer endless fun for family and friends alike. From the timeless classics to the latest modern releases, cater to a wide audience, providing entertainment and fostering social connections. As the industry experiences continuous growth, fueled by evolving trends and consumer analysis, board games remain a popular hobby and collectible industry, with sales soaring and players eagerly adding new tokens to their collections. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competition advantage.
The rapid improvements in content and gameplay are propelling game market growth forward. Today's board game manufacturers are laser-focused on crafting immersive experiences through rich storytelling and intricate detailing. These games provide a framework for participants to engage deeply with each other, fostering genuine interactions and sustained engagement throughout the gaming play.
Classics like Monopoly, Scrabble, Clue, and Life have not been left behind; they have undergone frequent updates in illustrations and gameplay to meet evolving market demands. Additionally, licensing agreements between board game developers and popular movie and TV franchises have paved the way for captivating story arcs and character updates within board games. As a result, the swift evolution and enhancements in content and gameplay are poised to fuel sales, industry growth, and trends analysis in the foreseeable future.
The increasing digitization is one of the keyboard games market trends fueling the market growth. Several board game publishers are increasingly incorporating mobile applications as part of the gaming experience to leverage technological advances. One huge benefit that digital has over traditional tabletop games is that online functionality enables players to play online with friends regardless of location or circumstance. Publishers such as Ravensburger and Asmodee offer a range of popular over mobile platforms.
Moreover, apart from replicating successful board game versions on mobile platforms, Companies are also using mobile applications to assist in gameplay. Thus, such increasing digitization of games is expected to encourage the adoption and drive market growth during the forecast period.
The threat from alternate gaming platforms is one of the key factors challenging the market growth. There is an increasing penetration of mobile devices such as smartphones and tablets, which has led to the emergence of myriad mobile-based game offerings that target gamers of different age groups. Technological advances enable these applications to offer superior engagement and immersive experience through extensive storyboarding and detailing.
Besides mobile game publishers, console-based and PC-based gaming publishers offer a range of gaming titles at competition prices. Thus, the growing threat from alternative gaming platforms is expected to challenge the growth of the market during the forecast period.
The market forecasting analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Atlas Games: The company offers board games such as Godsforge Product Line, Breakdancing Meeples, Dice Miner Product Line.
The market analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market continues to thrive, driven by diverse factors such as evolving consumer preferences, increasing demand for social entertainment, and the timeless appeal of classic games like Monopoly and Scrabble. With the advent of social media, board game enthusiasts have found new avenues to connect and share their love for card games, chess, and other tabletop favorites. Companies in the board games industry are constantly innovating, introducing new themes and rules to cater to different age groups and consumer segments. This dynamic tabletop games market offers a marketplace for products, from traditional classics to modern and popular releases, reflecting the ever-changing landscape of family fun and competitive gaming.
Board games have emerged as a respite from the challenges of modern life, addressing concerns like mental health and electric device addiction. With a diverse range of options spanning from classic favorites like chess to modern tabletop marvels, these games offer players a blend of strategy and chance, stimulating their memory and reducing stress while fostering happiness and stronger relationships. Catering to various skill levels and reflecting different cultures, board games have transcended mere entertainment, becoming integral to family gatherings, parties, and educational environments alike. They promote social interaction in a world dominated by digital technology, encouraging quality time and communal settings over isolating experiences. Whether enjoyed at home or in cafes, board games continue to enrich lives, offering a blend of fun, learning, and social bonding.
In today's bustling world, board games offer a nostalgic factor escape for many, especially parents seeking quality leisure time with their families. These games come in diverse variations, from classic tabletop RPGs like Dungeons & Dragons, which ignite creativity through character creation and leveling up, to timeless favorites like Ludo and Ticket to Ride, fostering problem-solving and social skills. Beyond entertainment, they serve as a therapeutic tool, providing mental relaxation and stress relief. With the advent of digital platforms and online communities, board games have embraced thematic diversity, ensuring everyone finds their niche. Whether delving into fantasy realms or embarking on strategic journeys, these games continue to enrich lives, one roll of the dice at a time.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
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Report Coverage |
Details |
Page number |
160 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.55% |
Market growth 2023-2027 |
USD 3.42 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.0 |
Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
Performing market contribution |
Europe at 32% |
Key countries |
US, China, France, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Atlas Games, Alderac Entertainment Group, Berkshire Hathaway Inc., Bezier Games Inc., Buffalo Games LLC, Claranet Ltd., CMON Ltd., Embracer Group AB, Ghost Galaxy Inc., Gibsons Games Ltd., Grey Fox Games, GungHo Online Entertainment Inc., Hasbro Inc., Indie Boards and Cards, Mattel Inc., PD Verlag GmbH and Co. KG, Ravensburger AG, The Walt Disney Co., Warlord Games, and Franckh Kosmos Verlags GmbH and Co. KG |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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