Global Face Oils Market 2016-2020

Overview of the face oils market

According to the market research analysts at Technavio, the global face oils market is anticipated to witness steady growth and will post a moderate CAGR of close to 6% over the forecast period. The increasing demand for anti-aging face oils is a major factor driving this market’s growth. The majority of consumers these days are looking for products to maintain and improve their appearance. Moreover, the rising geriatric population globally is another important factor leading to an increasing demand for anti-aging face oils as with age, the skin loses the ability to produce sufficient amount of oil.

One of the recent trends spurring this market’s growth is the launch of a variety of new products in the market. The increasing demand for products across various categories such as moisturizers, anti-aging serum, and cleansers, has driven the vendors to develop new range of face oils. For example, Algenist launched Advanced Anti-Aging Repairing Oil, which is formulated with microalgae oil. The product claims to minimize the appearance of wrinkles and fine lines in ten days. Also, La Mer launched a luxury facial oil, which is rich in highly active oils and Leaves of Trees introduced a new facial cleansing oil product in the market that is used to boost the skin’s natural glow. With the availability of a plethora of products in the market, the consumer has the option to choose the face oil best suited for their skin, which is expected to boost sales in the coming years.

Competitive landscape and key vendors

The global face oils market is characterized by the presence of several well-established regional and international vendors. The vendors compete in the market in terms of product offerings and brand recognition. The intense competition also extends to product value addition and multi-functionality as well as pricing strategies. The major players are losing retail shelf-space, particularly in upmarket department stores, to niche brands and small players in the premium beauty category. The vendors in the market compete on the basis of factors such as price, quality, innovation, service, reputation, and distribution.

Key vendors in this market are -

• Beiersdorf
• Estée Lauder
• L'Oréal
• P&G
• Shiseido

Other prominent vendors in the market include Amway, Avon Products, Burberry, Chanel, Chatters Canada, Clarins, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Helen of Troy Limited, Johnson & Johnson, Kao, LVMH, Marchesa, Markwins Beauty Products, Mary Kay, O Boticário, Revlon, Tom's of Maine, TONI&GUY, Unilever, World Hair Cosmetics.

Segmentation by product category and analysis of the face oils market  

• Anti-aging beauty oils
• Facial cleansing oils
• Face moisturizing oils
• Pre-shave oils

The anti-aging beauty oils segment accounted for the majority of market shares and is expected to lead in the market during the estimated period. The increasing demand from the aging population will contribute to this segment’s growth. Anti-aging beauty oil products offer benefits such as enhancing the renewal of the skin’s outer layer, which is leading to their increasing popularity and adoption.

Geographical segmentation and analysis of the face oils market

• Americas
• APAC
• Europe
• MEA

In terms of geography, the Americas accounted for the largest market share and will continue to dominate the market by the end of 2020. The US is the highest revenue contributing country in the region owing to the increase in sales of cleansing and premium skincare oils. Moreover, this region has the presence of established vendors that aggressively pursue organic and inorganic growth strategies to drive sales in face oils category. The major markets in this region are the US, Mexico, and Canada in North America and Brazil in Latin America, among which the US is the largest market for face oil products. The growing demand for natural and organic cosmetics and brands in the US is contributing to this market’s growth in the country.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global face oils market?
• What are the key market trends impacting the growth of the global face oils market?
• What are the challenges to market growth?
• Who are the key vendors in the global face oils market?
• What are the market opportunities and threats faced by the vendors in the global face oils market?
• What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
• What are the key outcomes of the five forces analysis of the global face oils market?

Technavio also offers customization on reports based on specific client requirement.

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