Global Male Toiletries Market 2016-2020

Outlook of the male toiletries market

Extensive research carried out by the market research analysts at Technavio has shown that the global male toiletries market will grow at a moderate CAGR of close to 4% over the forecast period. The landscape of men’s styling and grooming has changed significantly over the last few years as men across the globe are increasingly becoming beauty and image conscious. This has led to the expansion of the male grooming segment from traditional shaving products, deodorants, and basic bath and hair care products to premium cosmetics like concealers, skin whitening solutions, sunscreens, and anti-aging and anti-wrinkle products. This evolving consumer behavior has resulted in the rise of a specific target group, the urban heterosexual men, who pay high attention to their appearance and spend substantially on grooming, beauty treatments, and clothes. Moreover, the high disposable income of men in developed countries and better living standards are likely to drive this market’s growth over the next four years.

The augmented demand for sun care and anti-ageing creams is one of the emerging trends propelling the growth prospects for this market during the predicted period. According to the Skin Cancer Foundation, an individual should use a broad-spectrum (UVA/UVB) sunscreen with an SPF of 15 or higher every day. To address such concerns and to meet the growing demand among customers, vendors are launching a broad range of sun protection and anti-aging creams for men. Moreover, night skin care products are also growing in demand among men, especially in the US and European countries. Since night creams promote cell growth and reduce dark circles and pigmentation, its demand among the end users will increase until the end of 2020.

Product segmentation and analysis of the male toiletries market

• Deodorants
• Hair care products
• Skin care products
• Bath and shower products

During 2015, the deodorants segment dominated the market and accounted for a more than 50% of the market share in terms of revenue. Factors such as the rapidly growing population, better living standards, and increasing spending on personal hygiene products will bolster this market segment’s growth prospects in the future.