Overview of the global crackers market

Research analysis on the crackers market identifies the growing demand for healthy snacks due to consumer changing taste and preference as one of the primary factors for market growth. With the increasing preference of the consumers towards replacing their routine meals with snacks and the awareness towards eating foods with healthy high-quality ingredients, the recent years witnessed a considerable increase in the demand for healthy snack foods. This increases the demand for snack crackers since they have healthy ingredients. Additionally, manufacturers are also focusing on offering crackers in different flavors. For instance, Way Better Snacks recently introduced crackers in four different flavors such as Rosemarry Me and Olive Oil, Back in Black Bean and Salsa, Beyond the Sea Salt and Cracked Pepper, and Mustard and Cheddar Way Better. This will further increase the demand for healthy crackers, which will subsequently drive the market's growth prospects in the coming years. Technavio's market research analysts predict that this market will grow at a CAGR of more than 10% by 2021

The Americas will be the highest revenue contributor to the crackers market during the estimated years and this mainly attributes to the growing preference for healthy snacks from consumers in this region. The US witnesses the major demand for crackers in this region and Argentina, Bolivia, Brazil, and Chile are the leading consumers of crackers in South America.

Competitive landscape and key vendors

The market is characterized by the presence of a considerable number of players. High operating and exit costs due to the specialized nature of manufacturing intensify the level of competition among the market players. Product portfolio, brand value, pricing, and marketing and communication are some of the major factors the vendors focus on to increase their market shares. To sustain the competition and increase their revenue shares, the vendors in the market have the need to differentiate their products through clear value propositions.

The leading vendors in the market are -

• Intersnack Group
• Kellogg
• Mondel?z International
• PepsiCo
• Snyder's-Lance

The other prominent vendors in the market are Arnott's Biscuits, Bremner Biscuit Company, Britannia, Colussi, Galbusera, Mary's Gone Crackers, Monde M.Y. San Corporation, Natural Nectar, Parle, PEPPERIDGE FARM, RYVITA, Snack Factory, Stauffer, United Biscuits, and Westminster Cracker Company.

Segmentation by product and analysis of the crackers market

• Saltine crackers
• Graham crackers
• Sandwich crackers

Owing to the increasing demand as a lite snack, the saltine crackers segment accounted for the major market shares during 2016. These crackers have a low amount of cholesterol, unsaturated fats, and nearly negligible amount of saturated fats. Though this segment will witness a gradual decline in its market shares in the coming years, it will continue to the major shares of the whole grain crackers market till the end of the forecast period.

Segmentation by distribution channel and analysis of the crackers market

• Supermarkets and hypermarkets
• Independent retailers
• Convenience store

This market research and analysis estimates that supermarkets and hypermarkets accounted for the maximum sales of crackers during 2016. These stores have a wide range of products from different brands. The growth of the organized retail segment in the developed and developing nations and the development of the retail industry, are some of the major factors fueling the growth of the whole grain crackers market in this segment.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global crackers market?
• What are the key market trends impacting the growth of the global crackers market?
• What are the challenges to market growth?
• Who are the key vendors in the global crackers market?
• What are the market opportunities and threats faced by the vendors in the global crackers market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global crackers market?

Technavio also offers customization on reports based on specific client requirement.

A cracker is a baked food with a flavoring or a seasoning and is typically made from flour and branded as a nutritious way to consume staple food. The upcoming report on the global crackers market is an integral part of Technavio's food and beverage industry and offers insights into sectors such as food. The upcoming research report on the global crackers market also analyzes its growth potential by considering multiple variables such as current market size, historical industry data, major geographic markets, and emerging trends.

By implementing an extensive primary and secondary research methods and assessing the changing demand-supply landscape of the food sector, the upcoming market research report on the crackers market offers insights into the key market drivers, total market size, and competitive factors that will influence the growth of the key vendors in this market space. The report also collects intelligence data on multiple parameters by collecting information via vendor briefings, company database, industry journals, webinar, and telephone and online surveys. The information thus collected is processed by the research analysts to forecast the growth prospects of this market accurately.

The report for the global crackers market also provides a comprehensive competitive landscape of this market by covering some of the vendors operating in the market like Parle, Britannia, Smuckers, Mondleez, and GSK. The report also provides segregated data and information by using geographic data from regions like APAC, EMEA, and the Americas. Our analysts have observed that introduction of crackers in smaller packets have driven sales because people are more willing to try it out and it also makes the product more affordable. They believe that this could spur the growth of the crackers market.

The industry report for the global crackers market also highlights the key drivers, emerging trends, demand-supply gaps, major vendors, as well as the restraints that the food sector currently experiences. It also presents insights into the rapidly altering competitive scenario to give clients actionable insights on the food and beverage industry. Technavio also provides deep-dive market assessments into non-alcoholic beverage and food service.

Our market research methodology for the global crackers market

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.