Global Oat-Based Snacks Market 2017-2021

  • Published: Jan 2017
  • Pages: 72
  • SKU: IRTNTR11617

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This market research report analyzes the leading vendors in the global oat-based snacks market such as General Mills, Kellogg, Mondelēz International, Nairn’s Oatcakes, and Quaker Oats Company. A comprehensive analysis of this market is also presented by product categories (oat-based bakery and bars and oat-based savory market), by distribution channel (hypermarkets and supermarkets, independent retailers, convenience stores, and others) and by geography (the Americas, APAC, Europe, and MEA).

Overview of the oat-based snacks market

According to the market research analysts at Technavio, the global oat-based snacks market is anticipated to witness steady growth and will post a CAGR of close to 4% during the forecast period. The augmented demand for gluten-free products is one of the significant factors driving this market’s growth. Gluten is form of protein, which is pre-dominantly found in cereals like barley, wheat, and rye that are used in making bread and bakery products. Gluten gives pliability to the dough and helps to keep the form. However, it may cause inflammation in the small intestine and result in celiac diseases, where it becomes difficult for the body to absorb the nutrients and makes the body weak. This has led to many people increasingly opting for organic and gluten-free food products. Therefore, the majority of manufacturers these days are focussing more on gluten-free products to capture the market share by meeting consumer taste and preferences. For example, General Mills announced its plan to produce gluten-free Cheerios (a cereal brand) by removing the traces of rye, wheat, and barley that generally come into contact during the transportation of oat.

In terms of geography, Europe was the highest revenue contributor in the global oat-based snacks market during 2016 and will continue to lead the market in the coming years. The proliferation of this market in Europe is attributed to factors such as hectic lifestyles and on-the-go consumption, as well as the growing popularity of oat-based bars, biscuits, and snacks. Moreover, an increasing number of individuals in the region are opting for healthy eating. An aging population and increasing focus on leading a healthy lifestyle has become very vital to the European consumers, which will boost the sales for oat-based snacks like high-fiber oat biscuits in the coming years.

Competitive landscape and key vendors

The global oat-based snacks market is highly comeptetive owing to the presence of numerous small and large vendors, who offer a comprehensive array of products. The vendors compete in terms of pricing of individual products, evolving consumption patterns, product differentiation and positioning, as well as distribution and promotion. Owing to the changing tastes and consumer preferences, vendors are now increasingly focussing on products with low sugar, gluten-free proteins, increased fiber, and higher protein levels. Moreover, the vendors are offering convenient packaging to attract and appeal to consumers.

Key vendors in this market are -

  • General Mills
  • Kellogg
  • Mondelēz International
  • Nairn’s Oatcakes
  • Quaker Oats Company

Other prominent vendors in the market include Bobo’s Oat Bars, Britannia Industries, Curate Snacks, and Pamela’s Products.

Product segmentation and analysis of the oat-based snacks market

  • Oat-based bakery and bars
  • Oat-based savory

During 2016, the oat-based bakery and bars segment accounted for the maximum market shares and will continue its dominance over the next four years. This growth of this segment is due to the changing consumption habits of consumers in developing countries like India, Brazil, and Thailand. Moreover, in developed countries like the US, France, and the UK, it has been observed that the leading brands are investing significantly in product innovation process, thereby preventing their brands from reaching a saturation stage in their respective product life cycle. Furthermore, the increasing focus on leading a healthy lifestyle has led people prefer oat-based snacks over regular bakery products, leading to this segment’s growth until the end of 2021.

Segmentation by distribution channel and analysis of the oat-based snacks market

  • Hypermarkets and supermarkets
  • Independent retailers
  • Convenience stores

According to this market research study, the hypermarkets and supermarkets was the leading distribution channel segment during 2016 and will continue to lead the market during the forecast period. Supermarkets and hypermarkets offer a wide array of products at discounted prices, which will contribute to this segment’s growth over the next four years.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global oat-based snacks market?
  • What are the key market trends impacting the growth of the global oat-based snacks market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global oat-based snacks market?
  • What are the market opportunities and threats faced by the vendors in the global oat-based snacks market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and Europe, and MEA?
  • What are the key outcomes of the five forces analysis of the global oat-based snacks market?

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Table of Contents

PART 01: Executive summary

PART 02: Scope of  the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights
  • Key buying criteria

PART 05: Market landscape

  • Market overview
  • Global oat-based snacks market
  • Five forces analysis

PART 06: Oat-based snacks market value chain

  • Value chain analysis

PART 07: Market segmentation by product categories

  • Global oat-based bakery and bars market
  • Global oat-based savory snacks market

PART 08: Market segmentation by distribution channel

PART 09: Geographical segmentation

  • Geographical segmentation of global oat-based snacks market
  • Oat-based snacks market in Europe
  • Oat-based snacks market in Americas
  • Oat-based snacks market in APAC
  • Oat-based snacks market in MEA

PART 10: Market drivers

  • Growing preference toward healthy indulgence
  • Demand for innovative flavors
  • E-tailing and social media campaign

PART 11: Impact of drivers

PART 12: Market challenges

  • Threats of contaminations
  • Product recall and lawsuits
  • Degradation of nutritive value during processing

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Premiumization
  • Innovations in packaging designs
  • Increasing sales traction from hypermarkets and supermarkets in developing economies

PART 15: Vendor landscape

  • Competitive landscape
  • General Mills
  • Kellogg
  • Mondelēz International
  • Mondelēz International in global oat-based snacks market
  • Nairn’s Oatcakes
  • Quaker Oats Company
  • Other prominent vendors

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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